In the past month, I’ve received around 60 voicemails from 20 salespeople. This was by design: I signed up for free trials, filled out forms, registered for webinars, and requested to speak to sales specialists so I could learn how reps at different companies and industries left sales voicemails.
Despite the variety of products, verticals, and target markets, most salespeople left the exact same voicemail:
Hi Aja, this is John from Company X. Uh, I’d love to talk to you about how [product] can help you with your [business area] goals. Can you give me a call at 907-867-5309? That’s, uh, 907-867-5309. I look forward to hearing from you. Have a good day.”
These messages were boring, generic, and completely devoid of value. In addition, the salespeople usually sounded like they were reciting a script -- which would have made me feel even less motivated to call them back if I was actually looking to buy something.
As this experiment shows, the typical rep doesn’t leave engaging voicemails. But there’s a simple exercise they can use once a day …
The Daily Routine That’ll Vastly Improve Your Voicemails
“At the start of your day, call your voicemail and leave yourself a message,” he writes.
You can practice leaving a voicemail for a real prospect or a hypothetical one, whichever you prefer. Castain recommends sticking to 30 seconds or less: Effective voicemails get to the point quickly. In addition, the shorter your message, the sooner you can return to your other tasks.
Around noon, listen to your voicemail. Reflect on what you did well and where you could improve.
At the end of the day, call your voicemail and leave yourself another message. Listen to your morning message followed by the one you just recorded. Is there an improvement? Did you apply the insights from your mid-day reflection?