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January 29, 2015

7 Stats That Explain Why We Need Face-to-Face Networking

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Back when I used to run a small nonprofit in Boston, my co-director and I thought it would help board productivity to host all our meetings virtually. Picking a convenient location for the entire group continued to be an issue, so we opted for a Google Hangout-first strategy. 

That same year we almost ripped each other's heads off. 

After a series of intense, heated meetings, I required the group to attend an in-person team meeting. And within five minutes of the meeting start time, we were able to resolve all miscommunications and issues. 

That's when I was hit with a critical lesson: There isn't a single technology that will replace the power of in-person relationship building

While digital collaboration and communication tools can complement our remote needs and digital networking, an appropriate dose of face-to-face interactions is needed. If my little story isn't enough convincing, these seven stats may do the trick -  


84% say they prefer in-person meetings.
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85% say they build stronger, more meaningful business relationships during in-person business meetings and conferences. 
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77% say they prefer in-person conferences due to the ability to read body language and facial expressions. 
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75% say they prefer in-person conferences because they lead to more social interactions and the ability to bond with co-workers / clients. 
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49% say they prefer in-person business meetings because they allow for more complex strategic thinking.
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44% say they prefer in-person conferences and business meetings because they provide a better environment for tough, timely decision-making.
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95% say face-to-face meetings are essential for long-term business relationships.
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Topics: networking

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