I've probably made, I don’t know, a couple thousand sales calls in my lifetime. And I've taught salespeople how to make hundreds of thousands of calls.

Throughout it all, I've witnessed a few really simple and really effective sales qualification questions work when you're calling a prospect you don't know well.Now, this isn't to say it's a call with zero context or research, but rather that you simply haven't received the opportunity to chat with the lead yet and are still getting to know them.

This SlideShare will walk you through the four sales questions and explain why they get responses. Here they are:

  1. "Did I catch you at a bad time?"
  2. "If you were me, how would you approach the organization?"
  3. "May I ask how you're handling X today?"
  4. "Do you have your calendar handy?"

How do these sales questions work for you? I'd love to hear.

Editor's note: This post was originally published in December 2013 and has been updated for accuracy and comprehensiveness.

HubSpot CRM

Originally published Jun 16, 2015 8:00:00 AM, updated February 17 2017


Sales Qualification