Happy ears aren't such a good thing in sales. But happy voice? A very good thing. 

Because even the slightest error in phrasing can put a prospect off, salespeople spend a lot of time thinking about the particular words they use to pitch their products and converse with buyers. But no matter how hard a rep tries to weed out all of the overtly negative or unnecessary terms in their vocabulary, there are always going to be a few that fly under the radar.

Even though certain words don't seem insidious on the surface, they can strike prospects the wrong way. Offputting words = frowning prospects. And frowning people don't sign contracts. 

What are some of these deal-destroying words? Kayako has identified such 10 verbal culprits in this SlideShare, and provided happier suggestions that will make both salesperson and buyer smile. Turn those frowns (and perhaps any negative sales trends) upside down.

Originally published Jan 28, 2015 8:30:00 AM, updated July 28 2017


Sales Communication