When I worked on the content team at HubSpot, I so proudly created offers and distributed them to our sales teams with talking points, sharable tweets, and so on.
But while our inbound sales organization has always valued content as a critical component to selling ... it turns out that industry wide, over 40% of marketing materials are not used by sales teams.
You may be reading this thinking, yep, that's me!
So to you, other sales pros, and even content creators ... the following infographic by Qvidian will prove insightful as it illustrates how more content is leading to more problems and struggles for B2B sellers. Below the infographic we called out some key stats. Give it all a look, and let us know what you think in the comments.
Over 40% of marketing materials are not used by sales teams. In some organizations, this can be up to 90%. [Click to Tweet!]
Over 8 in 10 sales teams feel somewhat or very challenged by the amount of data available and the time it takes to research a prospect before making a call. [Click to Tweet!]
Sales and marketing organizations who've deployed sales playbooks have 9% more sales reps achieving quota. [Click to Tweet!]
Salespeople, Here’s How to Help Marketing Generate Better Leads for You
How to Integrate Sales Development With Inbound Marketing to Multiply SQLs
Sales-Marketing Alignment Increases Revenue by 208% [Infographic]
5 Things Non-Salespeople Should Know When Working with a Sales Rep
Can You Feel the Love? 12 Tips for Aligning Sales and Marketing
How to Align the Sales and Marketing Funnel From the Bottom Up
98% of Your MQLs Will Never Result in Closed Business
Why Sales Needs Insight Into Marketing's Email Analytics
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
Outline your sales strategy in a simple, coherent plan.
100% Free CRM
Nurture and grow your business with customer relationship management software.