No matter what profession you're in, cultivating a positive and memorable personal brand is becoming ever more important. Before trying an expensive new restaurant, potential diners will Google the chef to discover his or her signature style. Want to earn a living from a creative pursuit, such as art or music? Better get a website up that explains your vision, mission, and work stat. And for those that aspire to build their own companies or be their own bosses -- well, you get the point.

Salespeople are no exception to this rule. Sales expert Jill Konrath believes that as products and services become less and less differentiated, buying decisions increasingly hinge on the salesperson themselves. So if the first thing that pops up when a buyer searches your name is a picture from your frat days, good luck making quota.

This infographic from Placester explains all the aspects of a personal branding initiative, from A to Z. Refer to this list while updating your LinkedIn profile or launching a blog to make sure you're covering all the bases. With this resource, cultivating a strong and memorable personal brand is as easy as ABC (that is, Authenticity, Blog, and Content).


Originally published Feb 3, 2015 8:00:00 AM, updated July 28 2017


Business Acumen