Every business needs a reliable process for converting leads into customers. The right sales funnel software can provide transparency and insights at every step of the customer’s journey, giving you the power to iterate, improve, and scale your sales process. The result? More sales and significant profits.
In this guide, we’ll discuss the 16 best sales funnel software tools for 2023 to help you get more leads, save money, improve customer retention, and close more sales.
Table of Contents
- What is sales funnel software?
- How to Choose a Sales Funnel Software
- The Benefits of Sales Funnel Software
- Top 16 Best Sales Funnel Software Tools for 2023
What is sales funnel software?
Before hopping into the best sales funnel software of 2023, let’s go over what it is and why it’s essential.
Sales funnel software is a suite of tools that helps you build and manage your sales funnel. Without a clear and defined sales funnel and pipeline, securing and nurturing leads amounts to nothing more than guesswork. Sales funnel software tools provide the necessary data and organizational features to turn a business-critical process into something easily repeatable and scalable for continued growth.
How to Choose a Sales Funnel Software
We know now that sales funnel software is important, but how do you pick the right one? There are a few factors to consider and features to look out for.
Businesses come in all shapes and sizes, and so does sales funnel software. When choosing a sales funnel software, consider the size of your business and how robust of a solution you are in the market for.
If your business is on the smaller side and you’re setting up your funnel for the first time, you may consider a leaner, more straightforward, cost-effective solution that will make it easier to hit the ground running. On the other hand, if you work for a larger enterprise, you may consider higher-end software solutions that offer extensive customization options.
Some customization options you should expect to see are custom fields for contact records, custom funnel stages, and custom dashboards.
The most important sales funnel software feature is automation. You want the process of leads becoming aware of your product, reaching out, making a purchase decision, and becoming a customer to happen as seamlessly as possible. That’s where automation comes in.
Automation allows you to relieve your team of mundane administrative tasks so that they can focus time and energy on making sales and delighting customers.
When choosing a sales funnel software solution, ensure that whatever option you select has the automation features you need to support your sales process.
Your sales funnel software must organize, score, prioritize, and assign incoming leads. Lead management is essential for moving potential customers along the pipeline so they end up in the right hands.
Look for sales funnel software that makes capturing and categorizing leads easy so that nothing falls through the cracks.
Simply put, your sales funnel software should feature a mobile app counterpart to its desktop experience. These days, business can happen anywhere, so you need to be able to input a lead or take a glance at your pipeline’s health on your mobile device.
The Benefits of Sales Funnel Software
Data-driven Decision Making
We love data here at HubSpot, and you should, too. Sales funnel software will allow you to make more informed business decisions based on data about your leads’ activities and the health of your pipeline. With the right sales funnel software, you’ll never be taking a shot in the dark when taking steps to optimize your pipeline and drive more conversions.
Enhanced Customer Experience
Sales funnel software doesn’t just benefit your business; it’s also great for the customer. Using insights from your sales funnel software, you can provide customized solutions to leads and customers that align with their needs and pain points.
Sales funnel software will allow you to segment your incoming leads based on their preferences and behaviors, allowing you to deliver personalized content that resonates. The result? More conversion, of course, but also increased customer retention, satisfaction, and brand loyalty.
There are only so many working hours per day, and your reps have a finite amount of energy. Sales funnel software allows you to make the most of your time and energy, freeing you of mundane, energy-draining tasks so you can focus on moving the needle.
Automating tasks like lead nurturing, segmentation, and email marketing frees up more time for your team to focus on building customer relationships and closing deals.
Improved Conversion Rates
It’s no secret; businesses are in the business of making money. Sales funnel software will increase your conversion rate and sales numbers by helping you create a streamlined, repeatable pipeline for your leads to flow down like water.
Features like automation, data-driven insights, and segmentation will let you handle more leads than ever. More leads equal more sales, and sales funnel software allows your team to manage those leads more efficiently.
Top 16 Best Sales Funnel Software Tools for 2023
- Landing page templates
- Email automation
- Automated lead assignment and follow-ups
- Contact timeline and segmentation
The HubSpot Growth Platform’s tools provide some of the most effective ways to construct and maintain a healthy, functional sales process that can deliver the results your business needs. The platform’s robust suite of features includes conventional sales funnel tools like landing page templates, infrastructure for creating and distributing content offers, and email automation.
Beyond that, HubSpot’s Growth Platform has everything you need to accommodate your business’s marketing, sales, and service needs — all with an exceptional CRM at its core. As a result, it’s an excellent resource for attracting, engaging, delighting, and retaining customers.
Best for: Companies of any size. Any organization looking to build and sustain a solid customer base can benefit from HubSpot’s vast features and scalability to grow with your business.
Pricing: Free to start
- Automated registration and follow-up for webinars
- Facebook and Instagram retargeting
- Custom SMS sequences
- Automated lead assignment
PlusThis is a campaign toolkit for marketing automation users. It’s an excellent platform for creating and promoting content and marketing collateral. It includes a robust suite of features that generate and sustain prospects’ interest in your business.
The software helps set your sales funnel in motion by automating registration and follow-up for webinars, providing tools to create evergreen content offers, and enabling Facebook syncing to show leads relevant ads based on their position in your campaign.
Best for: Smaller businesses. PlusThis is reasonably priced since they charge a flat monthly rate, not per user per month. Prices are cheaper if you choose to pay yearly upfront.
Pricing: Starter, $19/month; Lite, $39/month; Standard, $79/month; Premium, $129/month.
- Sales funnel creation with templates to get you started
- Tools to build and sell online courses
- Dropshipping management
Systeme.io is an all-in-one marketing software that boasts features like a sales funnel builder, an autoresponder, dropshipping services, business automation, and many more to help you start and run your online business.
The funnel builder allows you to build sales funnels and landing pages in under a minute. With the built-in email autoresponder, you can easily set up email campaigns and send email newsletters. You can also build membership sites on each of the three plans offered, which is ideal for making online courses.
Best for: Entrepreneurs. Systeme is poised to help individuals quickly start an online business and scale as the business grows.
Pricing: Free to start; Startup, $27/month; Webinar, $47/month; Unlimited, $97/month.
- Email integration and personalization
- Sales automation
- Real-time leads database
- Conversion tracking
- Custom website and landing page builder
- Built-in checkout and online payment for sales pages
- Real-time analytics dashboards
- AI engine for generating landing page content and headlines
- Custom sales funnel creation
- Automation workflows for marketing and follow-up
- Drag-and-drop landing page editor
- A/B testing
- Drag and drop website builder
- Email auto-response and send-time optimization
- Website live chat
- Chat GPT-powered AI email generator
- Product creation tools for online courses, coaching services, subscriptions, and more
- Funnel creation with many ready-to-use templates
- Mobile app
- Automated customer interactions
- Sales dashboards and analytics
- Lead management
- Mobile app
- Pipeline forecasting
- Funnel and campaign builder
- Lead tagging and scoring
- Drag-and-drop website page/landing page builder
- Agency platform for managing client accounts
- Sales and marketing automation
- Automated lead capture and follow-up
- Invoicing and payments
- Text message marketing
- Referral templates
- Contact management
- Reward management
- Embeddable referral portals
- Visual automation builder
- List management and segmentation
- Integration with popular ecommerce platforms
- Landing pages with custom domain, even at the free tier
- Automated sales pipeline
- 900+ integration and pre-built automation sequences
- Landing pages and site tracking
- Optimized email send timing via machine learning
- Excellent landing page builder with industry and use-case-based templates
- AI content generation
- Dynamic text replacement on landing pages
- Custom forms
- AI-powered chatbot
- Funnel creation with many ready-to-use templates
- Mobile app
- Automated customer interactions
WishPond is an all-in-one, cloud-based platform that aims to help you quickly capture leads and nurture them down your funnel. WishPond has all the sales funnel features you expect to see and more. Using your custom pipeline stages, WishPond allows you to display different landing pages and content to visitors based on their position in your funnel.
WishPond has options that fit the needs and budgets of businesses just starting out, but the software is not specific to small businesses. It’s an impressive platform that boasts an equally impressive list of clientele, including Sony, CBS, and Walmart.
Best for: Businesses of any size looking for a comprehensive suite of funnel-enabling features.
Pricing: Free up to 200 contacts; Starting at $44.00/month paid annually ($528/year) or $69.00/month.
Leadpages is a tool that helps small businesses easily construct visually appealing, high-converting landing pages, websites, alert bars, and more. The service’s templates combine fun and engagement with sleekness and professionalism. Its interface can easily be operated by anyone on your team, regardless of design experience.
Leadpages is one of the most cost-effective sales funnel solutions available. It can be a sound investment for small to midsize businesses, young startups, and entrepreneurs looking to expand their web presence and win new business.
Best for: Entrepreneurs and small- to medium-sized businesses looking for a cost-effective, easy-to-use sales funnel solution.
Pricing: Standard, $49/month (or $37/month billed annually); Pro, $99/month (or $74/month annually).
ClickFunnels is one of the most prominent sales funnel software tools on the market, and for a good reason — it’s easy to operate. The platform has tools to guide buyers through each sales process step, like email and Facebook marketing automation, and an accessible web page editor.
The platform also features a one-click upsell tool that automatically upsells any shopper who purchases anything from your website. It can be an effective means of increasing potential revenue from your customer base as a whole. It gives buyers who have already demonstrated interest in your product or service more options after showing they’re inclined to buy from you.
Best for: Small businesses and entrepreneurs that need a simple, straightforward system for translating prospects’ interest into hard sales.
Pricing: Basic, $147/month; Pro, $197/month; Funnel Hacker, $279/month.
GetResponse’s Autofunnel tool is an excellent resource for businesses looking for a service that can independently automate and perform most sales funnel functions. The software boasts impressive features, including resources for purchasing Facebook and Instagram ads, built-in webinar software, and templates for conversion-focused sales pages.
The software is an excellent “plug and play” option. Its automation capabilities allow users to “fill in the blanks” with their content and let the software do the legwork. As a result, it’s an excellent, cost-effective option for businesses that want to take a more hands-off approach to managing their sales funnel.
Best for: Businesses looking for powerful email marketing features in support of their sales funnel.
Pricing: Free up to 500 contacts; Email Marketing, $19/month; Marketing Automation, $59; Ecommerce Marketing, $119; Enterprise pricing by request.
Kajabi’s general marketing and funnel solutions are great for helping garner interest in your product or service and turning that interest into hard sales and new customers. Its code-free, fully integrated landing pages offer a professional aesthetic with minimal set-up or required web design experience.
It also features a built-in shopping cart, zero transaction fees, and customizable ecommerce checkouts. Kajabi’s platform might not suit small businesses’ and startups’ budgets all that well, but it is still an incredibly effective option for facilitating your sales funnel strategy.
Best for: Companies with larger budgets who sell online courses and other digital products.
Pricing: Basic, $149/month; Growth, $199/month; Pro, $399/month.
9. Zendesk Sell
Zendesk Sell is a fully featured CRM with funnel and lead tracking, automated lead assignment, and lead generation capabilities to help you bring opportunities into your pipeline and close deals. Zendesk also boasts powerful marketing automation features and real-time reporting, making it a good choice for companies looking for an all-encompassing solution to manage operations at every stage of the customer lifecycle.
Zendesk charges per user per month, making it a costlier option than other software on this list if you have a large team. However, Zendesk can be an excellent option for companies looking to bring most of their software operations under one umbrella.
What we like: Zendesk packs a lot of powerful features into an attractive and easy-to-use interface.
Pricing: Team, $19 per user/month; Growth, $49 per user/month; Professional, $99 per user/month.
Kartra is a reputable marketing and sales platform for online businesses. Like many other options on this list, it offers features to manage customers and leads at every stage of the buyer’s journey and nurture customer relationships.
Their drag-and-drop page builder makes creating landing pages for lead generation a breeze, and their funnel mapping feature brings an inviting visual approach to mapping out sales funnels. In addition, you can export sales funnels to PDF to quickly share ideas with management and other stakeholders.
What we like: Kartra Agency is a great feature that is specific to managing client accounts with recurring revenue and ongoing support.
Pricing: Starter, $99/month; Silver, $199/month; Gold, $299/month; Platinum, $499/month.
Keap (formerly Infusionsoft) is a robust, all-in-one sales and marketing platform designed to facilitate your business's growth. Features like customizable, embeddable forms, and personalized follow-up bring a new layer of efficiency to capturing and nurturing prospects. Customers also love Keap’s drag-and-drop sales pipeline creator and automated upsell features that help close deals and maximize profits.
Best for: Power users. Keap is a robust platform that is best-taken advantage of by dedicated users who are willing to dive deep into its wealth of features.
Pricing: Pro, $149/month for two users; Max, $199/month for three users; Enterprise pricing upon request; Additional users are $29 each.
GrowSurf is a platform based on referral marketing. Word of mouth is still as important as ever, and GrowSurf is positioned to help you grow your business through strategic referrals and rewards. Using GrowSurf, you can create custom rewards through cash payments, discounts, gift cards, and account credits to incentivize customers to spread the word about your product. GrowSurf is suitable for B2C, B2B SaaS, and FinTech companies.
Best for: Companies who want to prioritize referral marketing as their primary source of acquisition.
Pricing: Startup, $775/month; Business, price upon request; Elite, price upon request.
ConvertKit is a sales funnel and email marketing solution that aims to serve individual creators like bloggers, podcasters, YouTubers, and musicians. Accordingly, their pricing is affordable, and they even offer a free option to get you started. Don’t be fooled by the little price tag, though. ConvertKit has features like landing pages and forms for growing your audience and email marketing capabilities that rival some of the big players in the space.
Although it might not be as robust as other options on this list, ConvertKit is a solid choice for creators and businesses that only need specific features.
Best for: Creatives and individual content creators looking to expand their email lists, sell digital products, and automate interactions with their fanbases.
Pricing: Free for the basic package; Creator, $9/month; Creator Pro, $25/month.
ActiveCampaign is a customer experience automation platform that offers tools for managing and automating customers/leads at every lifecycle stage. Features include email marketing, deal forecasting, and personalization across every customer touchpoint.
Unlike some other solutions listed here, ActiveCampaign packages its tools separately. So, for example, if you only want Sales and CRM tools, you can access those starting at $19/month. However, email features and marketing automation tools are sold separately or bundled with Sales.
Best for: Users who already have dedicated software for email marketing and automation and want a separate solution for Sales and CRM, or vice versa.
Pricing: Plus, $19/month; Professional, $49/month; Enterprise pricing upon request (prices are for Sales tools only. Marketing tools are priced separately).
Instapage is primarily a landing page builder and a slick one at that. Customers love their beautiful templates, easy-to-use page builder, and dynamic on-page content based on geolocation and segmentation rules.
However, Instapage isn’t only a landing page builder. They offer forms, lead routing, lead notifications, and many integrations that can make the tool into your sales funnel hub.
Best for: Companies with larger budgets who sell online courses and other digital products.
Pricing: Build, $199/month billed annually; Convert, Customized solutions and pricing.
Drift is a Conversational Marketing and Sales platform that can help you reach prospects in real time. Using omnichannel communication and real-time insights, Drift aims to build a quality pipeline and increase sales velocity.
Using Drift, prospects can engage with your AI-powered chatbot and schedule a meeting directly within the chat. Once you’ve captured the lead, Drift will set an AI-calculated engagement score based on omnichannel interactions to let you know which prospects are most ready to buy.
Best for: Companies who prioritize chat features and real-time communication with prospects.
Pricing: Premium, $2,500/year; Advanced, contact for pricing; Enterprise, contact for pricing.
Funnel to Flywheel
Ultimately, even though there’s a lot of “sales funnel software” on the market, the concept of a sales funnel itself is well on its way to becoming a thing of the past. Nowadays, the best “sales funnel software” doesn’t create a funnel. It creates a flywheel.
Funnels are linear. They have start and endpoints. They can turn a prospect into a customer, but once that customer has made their way through the funnel, they get left behind. There’s no conscious effort to serve them beyond landing their business.
The flywheel is constructed with a recognition of the power of word of mouth. It puts the customer first and works to engage and delight them consistently. Customers can rely on a company’s service, marketing, and sales infrastructure to continuously work in their interest. In turn, those customers can drive new business themselves.
Even though the sales funnel‘s days might be numbered, sales funnel software isn’t going anywhere. So, no matter which service you choose, be mindful of how well it can help you serve your customers. Really, you should be in the market for “sales flywheel software” — which means putting the customer first.