It can sometimes feel like marketers are from Venus and salespeople are from Mars. They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things).
In the middle of this bickering, it's hard to know what marketers and salespeople really think of each other. Is it truly a dysfunctional relationship, or is it simply a few miscommunications that, if solved, could turn their relationship into a classic love story?
To find out what's really going on, HubSpot and LinkedIn Sales Solutions joined forces to uncover the truth. Together, we surveyed marketers and salespeople around the globe to get to the heart of the matter.
In the SlideShare below, you'll see our findings from the survey and the answer to the timeless question, "Are sales and marketing in a loveless marriage, and if so, how can it be fixed?"