We all know how hard it is to get started on a project when there’s no guarantee of success and every possibility of failure. That’s how prospecting can sometimes feel, especially if you’re using outdated sales tactics that drive buyers crazy.

We know prospecting can seem daunting, and a string of unreturned calls and unanswered emails is discouraging, to say the least. So, we’ve got your back.

The 3 Key Elements of Good Sales Prospecting Emails

Any good sales email template needs to include the following:

1. A reason for reaching out

This reason should be your way of gut-checking yourself. Is the reason for contacting your prospect compelling? Do they fit your ideal buyer persona? Are they similar to some of your most successful customers in the past? Can you provide any value to this person?

If not, don't reach out.

2. A reason for reaching out right now

Just as important than whether the buyer is a good fit is whether there’s something that will compel them to buy. If there’s no sense of urgency (this can come in the form of business pain, a trigger event, or an internal intiative, among other things), there’s no reason to buy. So don’t just prospect companies that fit in the vertical and size you typically sell to. Is there a good reason you’re reaching out right now?

3. A call-to-action

Every touchpoint in the sales process should drive it forward. How quickly the process moves depends on your prospect’s buyer stage, but you should never send a “just checking in email that doesn’t provide any value to your buyer.

Instead, make sure your email is helpful before asking your buyer for something.

7 Prospecting Templates You Can Start Using Today

Still stuck? Here are five prospecting email templates (each corresponding with an appropriate trigger event or reason to reach out) and a free email prospecting course.

1. Reference a company announcement (A)

2. Reference a company announcement (B)

3. Connect with a customer referral

4. Provide useful advice

5. Respond to a social media post with advice

6. Compliment their work

7. Reference a new role

Prospecting can be tough. Make it easy, with a fresh approach to outreach in 2018. 

And try these Salesforce email templates out to streamline your workflow.

HubSpot CRM

Originally published Mar 30, 2018 2:52:00 PM, updated April 18 2018


Sales Email Templates