I Discovered 67 of the Best Sales Enablement Tools of 2024

Download Now: Free Sales Enablement Workbook
Lestraundra Alfred
Lestraundra Alfred

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Approaching a task armed with the tools, systems, and knowledge you need just feels better than walking in unprepared.

sales enablement tools

This is especially important for sales professionals — and sales organizations are making greater strides to ensure their reps are successful on the job. Touching upon this point, there was a notable 20% increase in the adoption of sales enablement tools among sales pros in the U.S. in 2023.

Discover five pieces of sales enablement content your business needs to be  making.

In a field where turnover is high, giving sales reps access to resources needed to effectively and efficiently close more deals can have a major impact on your company’s bottom line.

This is why sales enablement is a top priority for companies looking to drive growth. In fact, sales pros who use sales enablement content are 58% more likely to exceed their goals this year than those who don’t use it.

However, choosing which tools will help your team — instead of weighing them down with processes — can be a daunting task.

Here are 67 of the best sales enablement tools that will help your team perform at the highest level.

1. HubSpot CRM

Price: Free

Best for: Building relationships with customers

HubSpot CRM dashboard

HubSpot CRM automates the nagging tasks that distract sales reps from selling. It is the ultimate customer relationship building tool. According to our research, 82% of sales experts find building relationships to be the most important and enjoyable aspect of their job.

With our CRM, sales reps get an up-to-the-minute view of their entire sales funnel on a clean, visual interface.

What I Like

  • It’s user-friendly, which is a big plus for me. No need to spend ages figuring it out, but there’s still a learning curve.
  • I like a clear overview of the whole sales process.
  • Tracking progress and visualizing the pipeline in a customizable dashboard is super handy.
  • Metric tracking is intuitive, and it’s great for understanding how to follow up with leads the right way.
  • The ability to automatically add email prospects to the CRM directly from my browser and LinkedIn is a real time-saver.
  • Customizable dashboards and essential components of sales and marketing pipelines even in the free tiers.
  • The AI integration augments marketing and sales processes.
  • Features like self-qualified leads assignment and HubSpot chat integration.
  • The safety net it provides when other contact plugins become inoperable.

2. Accent Technologies Accent Accelerate

Price: Contact Accent Technologies

Best for: Data-driven sales productivity

Accent sales tool

Image Source

Accent’s sales enablement software brings visibility to potential leaky spots in your sales funnel and provides recommendations for where sales reps should prioritize based on robust data.

What I Like

  • No more jumping between different tools. Accent lets you manage content, guide sales pitches, and even train the team — all in one place.
  • Accent uses precise and accurate pipeline data to show exactly what‘s working and what’s not.
  • Presentations on autopilot — finding and creating presentations is super easy.
  • The simple dashboard.
  • Improved productivity through features like dynamic follow-up suggestions.

HubSpot's 2024 Sales Trends Report

This in-depth report includes sections, covering:

  • How buyers are becoming more self-informed
  • How sales teams are using AI and automation
  • Adapting to tighter budgets
  • And more!
Learn more

    Download Free

    All fields are required.

    You're all set!

    Click this link to access this resource at any time.

    3. Acquire

    Price: Starting at $500 per month

    Best for: Integrating sales and customer support

    Acquire sales enablement tool

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    The Acquire interface makes customer service data readily available to sales teams, driving better customer satisfaction.

    What I Like

    • Adding communication channels is smooth.
    • Integrations take only a few seconds.
    • The API workflows are flexible and allow quick responses to customer needs.
    • Unified view of customer interactions for providing personalized assistance.
    • Live video support for better issue resolution.

    4. Albacross

    Price: Plans start at 79 euros per month

    Best for: B2B lead generation

    Albacross sales enablement tool

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    Albacross helps B2B sales reps identify potential customers who have visited their website and automates directly to your CRM for easy outreach.

    What I Like

    • It's great for identifying visitors.
    • It targets specific accounts with LinkedIn Ads.
    • Tracking where the traffic is coming from.
    • It gives intent data, so it’s possible to reach out to potential leads even if they haven't visited your site yet.
    • Creation of segments, like excluding internal users from customer identification.

    5. Allbound

    Price: Upon request

    Best for: Partner relationship management

    Allbound sales enablement tool

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    Allbound has all of your partner relationship management needs taken care of on one platform. The tool acts as a sales enablement coach creating automatic playbooks that help your reps easily share deal-making information.

    What I Like

    • It’s easy to navigate around and update stuff without needing a ton of training or extra help.
    • Making playbooks and training paths for new partners is a piece of cake.
    • I can customize it a lot, and I'm not a tech expert. It’s simple to tweak things and keep everything current.
    • If you’re still working on building things up and don't want it to look empty, you can hide or edit tabs until you’re ready to fill them with info.

    6. Aritic PinPoint

    Price: Plans start at $59 per month

    Best for: Full-stack automation

    Aritic sales enablement tool

    Image Source

    Aritic helps sales teams build automation campaigns for seamless integration with their marketing colleagues. This tool’s automation capabilities allow companies of all sizes to support sales enablement through simple workflows.

    What I Like

    • Sorting leads by their actions to target them better.
    • Assigning scores to leads helps focus on the best ones.
    • The conversion dashboard shows where leads come from and helps make better decisions.
    • The awareness dashboard tells how well campaigns are doing so you can improve strategies.

    7. Attach

    Price: Plans start at $14/user per month

    Best for: Collateral tracking

    Attach sales enablement tool

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    Ever wonder what happens to your emails after you press send? Attach helps you track how prospects engage with materials you send them, empowering you to make relevant follow-ups. Belkins suggests that the ideal number of follow-up emails for a B2B outreach campaign is two.

    What I Like

    • Real control over who views documents.
    • Easy reporting to see who reads documents thoroughly.
    • Insight into how long, when, and where people view documents.
    • Ability to ensure your director views your reports.
    • Tracking reads on your resume.
    • Using it to get contact info from potential buyers.
    • The secret weapon for over-achieving SDRs.

    Also read: 78 Key Sales Statistics That'll Help You Sell Smarter in 2024

    8. Bigtincan

    Price: Upon request

    Best for: AI-backed sales enablement automation

    Bigtincan sales enablement tool

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    Bigtincan automates those small but important tasks within the sales process. By providing content automation services and AI-powered sales strategy recommendations throughout the sales cycle, sales reps feel empowered and supported to spend less time digging for content or wondering what next step to take and more time selling.

    What I Like

    • Flexibility for inviting members and supporting ongoing communications.
    • Ability to create multiple stories for updated industry information.
    • Visibility into which content is being used through dashboard and analytics reports.
    • Great customization options for different types of members and regions.
    • Potential for multiple language support.

    9. Bloomfire

    Price: Contact the sales team to get a quote

    Best for: Centralizing company information

    Bloomfire sales enablement tool

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    Bloomfire provides a secure, easy-to-navigate platform that stores any information your sales reps may need in a central location. You can use Bloomfire to store training documents, company policies, sales collateral, and more. Bloomfire also uses AI to tag and recommend content to reps based on their actions to streamline the learning process.

    What I Like

    • Very good search capabilities that enable specific KW searches within articles.
    • Excellent indexing capabilities.
    • Great customer support during implementation and afterward.
    • Ability to have all important marketing and training resources in one place.
    • Easy sharing of resources in the Teams meetings.
    • Useful search engine for easily finding relevant information.
    • Simple and similar to Google for searching content.
    • Simplifies knowledge sharing and provides easy access to information.

    10. Brainshark

    Price: Contact Brainshark

    Best for: Sales readiness

    Brainshark sales enablement tool

    Image Source

    This sales enablement software provides a comprehensive interface that allows your sales reps to do what they do best — sell. With Brainshark, reps are able to access sales documents, training content, and coaching modules from anywhere.

    What I Like

    • Easy sharing of content through links and QR codes.
    • A guest book feature is used to track viewership without formal logins.
    • Ability to upload unlimited custom content and make easy edits.
    • User-friendly interface for recording presentations directly on the computer.
    • Accommodating and responsive customer service.
    • Flexibility in content creation and engagement with guest recordings.

    HubSpot's 2024 Sales Trends Report

    This in-depth report includes sections, covering:

    • How buyers are becoming more self-informed
    • How sales teams are using AI and automation
    • Adapting to tighter budgets
    • And more!
    Learn more

      Download Free

      All fields are required.

      You're all set!

      Click this link to access this resource at any time.

      11. Chorus

      Price: Contact Chorus

      Best for: Building robust sales enablement programs

      Chorus sales enablement tool

      Image Source

      Chorus accelerates the success of your sales team through an easy-to-use platform that allows you to build a sales enablement curriculum targeting the knowledge areas in your team that have the most opportunities to improve. The platform also allows managers to track sales rep progress in training programs and provide personalized feedback.

      What I Like

      • Saves time on call recaps and next steps.
      • No need to take copious notes during calls.
      • Ability to review calls weeks later.
      • Features when rewatching a video: speed, conversation metrics, transcript search, snippet creation, and follow-up items listed out.
      • Coaching analysis to understand conversation dynamics.
      • Provides detailed meeting insights, action items, and searchability.
      • Simple implementation and responsive support from ZoomInfo.

      12. Clearbit

      Price: Contact Clearbit

      Best for: Identifying prospects

      Clearbit sales enablement tool

      Image Source

      Clearbit’s prospecting tool allows sales reps to instantly build their pipelines. With a database of over 200 million contacts, reps can set specific parameters to find their prospects, saving time and increasing productivity.

      What I Like

      • Being able to view companies that have visited my website.
      • Integration with HubSpot and Google Analytics.
      • Having an additional channel for analyzing my outbound campaigns and targeting prospects.
      • Ease of use and fast service.
      • Various filter options for qualifying relevant data.
      • Simplified lead form conversions.
      • Real-time Slack notifications for identified traffic hitting my site.
      • Integration with Salesforce for increasing sales opportunities.

      13. ClearSlide

      Price: Upon request

      Best for: Onboarding new sales reps

      Clearslide sales enablement tool

      Image Source

      ClearSlide’s sales enablement platform puts content, communication capability, and detailed analytics front and center for busy sales teams. With ClearSlide, sales teams are able to onboard new reps faster by providing an accessible training platform with skill-building engagement tactics.

      What I Like

      • Easy collaboration with customers through chats, calls, and videos in one place.
      • Lots of slide templates for different business needs.
      • Simple tools for editing and tracking viewer feedback.
      • Large library of sales materials and email templates.
      • Knowing when prospects open my presentations for timely follow-ups.
      • Quick file uploads and sharing links with clients.
      • Seeing client engagement during presentations.
      • Easy screen sharing with clients.

      14. ClientPoint

      Price: Contact ClientPoint

      Best for: Optimizing your sales pipeline

      Clientpoint sales enablement tool

      Image Source

      ClientPoint offers sales enablement tools that make it easier for reps to create, distribute, track, and analyze collateral such as proposals, presentations, flyers, and more. Their easy-to-use template feature helps reps build and send important documents to prospects in no time, with the ability to track each document’s performance.

      What I Like

      • Quick and easy proposal creation.
      • Flexible customization options.
      • Helpful customer support.
      • Tracking features for proposal engagement.
      • User-friendly interface and templates.
      • Integration with CRM with all proposal-related data centralized and easily accessible.
      • Professional and compelling presentations.
      • Ability to send proposals without physical visits.

      15. Consensus

      Price: Contact Consensus

      Best for: Creating interactive product demos

      Consensus sales enablement tool

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      With Consensus, sales teams can create interactive video demos to sell their products. The tool allows reps to easily create a personalized demo experience to connect with prospects on a deeper level in less time.

      What I Like

      • Sharing stuff with prospects is super simple and saves loads of time.
      • I can keep a close eye on what prospects are up to, and that helps me follow up better.
      • Getting info about what interests prospects is smooth sailing and makes selling easier.
      • Customer support is on point — they're quick to sort out any hiccups.
      • I can personalize interactions, build connections more easily, and speed up sales.

      16. Conga

      Price: Contact Conga

      Best for: Electronic document management

      Conga sales enablement tool

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      Conga was designed to simplify your sales team’s digital footprint by streamlining how you manage your documents, contracts, and eSignatures. Their digital document transformation suite makes it easy for you to send important files to prospects without back and forth or searching for the right document.

      What I Like

      • How simple contract management is — from generation to e-signing.
      • Attention to detail and product knowledge.
      • Timely support and assistance whenever needed.
      • Integration with Salesforce.
      • Very detailed analytics for informed decision-making.

      17. Crescendo

      Price: Plans start at $150 per month

      Best for: Creating and delivering sales presentations

      Crescendo sales enablement tool

      Image Source

      Crescendo is a customizable mobile sales tool that makes sharing content with your prospects a breeze — no matter where you are. Easily create beautiful, on-brand presentations and collateral that can be accessed anytime, anywhere. In addition to making sales pitches, you can use Crescendo as a compliance document repository and training tool.

      What I Like

      • Crescendo's adaptability and customization options.
      • Centralized access which provides sales teams with a single, up-to-date source for materials, complete with push notifications for new content.
      • Managing and updating content is simple, which keeps the sales arsenal sharp.
      • Integration with SharePoint and offline usability are standout features — great for remote teams.
      • Responsive customer support with prompt action on suggestions.

      18. CustomShow

      Price: Contact CustomShow

      Best for: Design-focused presentations

      CustomShow sales enablement tool

      Image Source

      If beautiful design is a priority for your sales team, CustomShow is a tool you want to check out. Their template library helps reps save hours each week presentation-building, allowing reps to share the right content, at the right time.

      What I Like

      • Being able to access documents from anywhere with cloud-based features.
      • Adding videos to presentations takes a few clicks only.
      • Easily sharing slide libraries so everyone can stay on brand.
      • Helpful tools that make all pitches look and sound good.
      • Friendly and responsive customer support.

      19. DealHub

      Price: Contact DealHub

      Best for: Creating a personalized buying experience

      DealHub sales enablement tool

      Image Source

      Ready to make a great first impression on your buyers? DealHub is here to help you do just that. This platform enables you to build a personalized buying experience for your prospect through an easy-to-use communication interface, relevant content, and engaging calls to action.

      What I Like

      • DealHub's interface is easy to understand. When I needed to make a new quote template for a client, I did it quickly without needing extra help.
      • When a lead becomes an opportunity, DealHub makes a quote automatically.
      • DealHub's support team is awesome.

      20. Dropbox DocSend

      Price: Plans start at $10 per month

      Best for: Secure document sharing

      DocSend sales enablement tool

      Image Source

      DocSend offers easy document sharing and analytics, specifically for sales reps. Never lose another attachment again — quickly deliver the right files to the right people.

      What I Like

      • It syncs with Dropbox and major email platforms, which is great for managing marketing materials.
      • Handy dashboards that let you track which prospects are engaging with your content.
      • DocSend facilitates more meaningful discussions with prospects and clients instead of throwing everything at them.
      • DocSend quickly addresses any limitations or issues, like incorporating mailmerge email links with different platforms.

      21. Dooly

      Price: Contact Dooly

      Best for: Automating your CRM

      Dooly sales enablement tool

      Image Source

      Dooly offers real-time sales playbook capability to help sales reps close deals effortlessly. Reps can use this tool to capture important notes and actions, which can be integrated with your CRM via automation to move along the sales process. Dooly also delivers relevant talking points during live sales calls to guide reps through closed-won opportunities.

      What I Like

      • It helps stay organized by moving all notes to a virtual platform that syncs with CRM, saving paper and time on copying.
      • The integration with Calendar and Salesforce makes it easy to record notes and keep track of important information for all deals.
      • The ability to create and customize templates.
      • Dooly's Chrome extension.

      22. Enablix

      Price: Plans start at $50 per month

      Best for: Easy content sharing between marketing and sales teams

      Enablix sales enablement tool

      Image Source

      Enablix provides simple content delivery to improve sales efficiency. Never waste hours looking for collateral (or recreating your own) again. With Enablix, reps can find the content they need when they need it.

      What I Like

      • The ability to quickly search for the collateral makes it easy to find materials for all prospects.
      • The feature to create microsites adds a personalized touch to interactions with prospects and improves their perception of the company/brand.
      • Integration with Outlook.
      • Enablix's proactive approach in reaching out to provide initial learning sessions.

      23. ExecVision

      Price: Contact ExecVision

      Best for: Conversation intelligence insights

      ExecVision sales enablement tool

      Image Source

      ExecVision’s call intelligence platform turns every rep into a top performer by giving managers tools to onboard, coach, and retain sales talent. ExecVision also lets sales teams create best practices libraries, making knowledge sharing a seamless experience.

      What I Like

      • It simplifies tasks and improves the workplace.
      • Easy navigation and accessibility.
      • It records all inbound and outbound calls and allows for easy listening, review, and commenting.
      • I can easily access and share any call with anyone.
      • It's user-friendly and helps refine pitches in real time.

      24. FlipDeck

      Price: Contact FlipDeck

      Best for: Sharing relevant content with prospects

      Flipdeck sales enablement tool

      Image Source

      Flipdeck gives sales teams a place to organize sales collateral into easy-to-consume cards and decks, making it even easier to share pertinent information with prospects. Using Flipdeck, reps can create digital cards for content such as price sheets, testimonials, brochures, and more.

      What I Like

      • Easy blog post-discovery and sharing.
      • Smooth article presentation with visual cards.
      • Cool gaming card features.
      • Quality content polishing services.

      25. Frontline Selling

      Price: Contact Frontline Selling

      Best for: Prospecting sales training

      Frontline Selling sales enablement tool

      Image Source

      Your sales reps can master the art of prospecting with Frontline Selling’s Staccato Sales Training. Using a combination of technology and hands-on training, your reps will master prospecting skills, helping your team grow the sales pipeline.

      What I Like

      • Great follow-up with senior-level contacts.
      • Detailed information and meaningful interactions for sales representatives.
      • Engaging training sessions with valuable insights.
      • Straightforward content sharing on LinkedIn and X.
      • Aggregated information for acquiring new connections and market insights.
      • Convenient access to resources for improved client relationship management.

      26. GetAccept

      Price: Plans start at $39 per month

      Best for: B2B sales enablement

      Get Accept sales enablement tool

      Image Source

      GetAccept’s all-in-one sales enablement platform supports B2B sales reps. Notable features include central document management, sales tracking software for collateral management, prospect communication tools including chat, video, and SMS capabilities, and real-time document editing, allowing reps to make changes to files even after they’ve been sent.

      What I Like

      • Streamlined document workflows.
      • Accelerated deal closures and comprehensive suite of features.
      • Deal Room for collaboration and real-time chat.
      • Contract Room for quick proposal creation and multiple language support.
      • Emphasis on high-quality buying experiences.
      • Ease of use and many customization options.

      27. Gong

      Price: Contact Gong's team

      Best for: Revenue intelligence

      Gong sales enablement tool

      Image Source

      Using artificial intelligence, Gong analyzes all your sales conversations (like phone calls, emails, and web conferences) to determine what factors lead to closing deals. Your team can then use this information to train reps more efficiently and build more effective sales processes.

      What I Like

      • Top-tier voice intelligence — call recording, transcripts, and AI summaries.
      • Call sharing feature for cross-functional collaboration.
      • Insights for coaching and performance improvement.
      • The AI-generated call follow-up feature for efficiency in summarizing calls and defining the next steps.

      28. Groove

      Price: Contact Groove

      Best for: Account management

      Groove sales enablement tool

      Image Source

      Groove is designed to support account-based sales teams as they scale and grow. With centralized communication and data analysis tools, Groove aims to help sales teams achieve greater reach and revenue in less time.

      What I Like

      • Integration with Salesforce for easy activity tracking.
      • Easy organization of accounts and outreach activities.
      • Streamlined workflows and step-by-step processes for sales campaigns.
      • Efficient email automation and tracking.
      • Clear visibility into prospect engagement.
      • Time-saving tools such as templates and scheduling.
      • Comprehensive features covering email management and reporting.
      • Easy implementation and user-friendly interface.

      29. GrowBots

      Price: Contact GrowBots

      Best for: Prospect searching and outreach in one platform

      GrowBots sales enablement tool

      Image Source

      GrowBots simplifies the outbound sales process. Sales reps can create prospect lists inspired by customer profiles and can set up automated campaigns to streamline outreach.

      What I Like

      • Responsive customer service that follows up consistently.
      • Simplified bulk messaging to prospects.
      • Time-saving email automation features.
      • Accessible database for B2B email acquisition.
      • Integration with own mail server for better deliverability.

      30. Guru

      Price: Free with other packages starting at $15 per month

      Best for: Sales knowledge sharing

      Guru sales enablement tool

      Image Source

      Guru supports sales enablement through its knowledge network that brings sales reps the right content in the right format and at the right moments — all in real time. Sales reps can peruse everything from product FAQs and competitive analysis to security questions and marketing content.

      What I Like

      • Quick access to information, especially internal knowledge and processes.
      • Intuitive user interface that's easy to navigate and use.
      • Helpful features for customer service representatives.
      • Comprehensive search functionality for finding relevant information.
      • Ability to attach links and photos to cards for richer content.

      HubSpot's 2024 Sales Trends Report

      This in-depth report includes sections, covering:

      • How buyers are becoming more self-informed
      • How sales teams are using AI and automation
      • Adapting to tighter budgets
      • And more!
      Learn more

        Download Free

        All fields are required.

        You're all set!

        Click this link to access this resource at any time.

        31. Highspot

        Price: Contact Highspot

        Best for: End-to-end sales enablement

        Highspot sales enablement tool

        Image Source

        Highspot provides a robust sales enablement solution for sales teams by combining content management, playbook support, training modules, and buyer engagement features in one modern interface.

        What I Like

        • Highspot's search function is as easy as an internet browser, so it makes document retrieval effortless.
        • The ability to track “pitched” content for analytics provides valuable insights into engagement.
        • Features like call recording, coaching feedback, and auto call assessments.
        • Account managers and technical support offer excellent assistance.

        32. Jiminny

        Price: Contact Jiminny

        Best for: Sales performance coaching

        Jiminny sales enablement tool

        Image Source

        Jiminny provides sales rep coaching through video conference, telephone, and SMS. Teams can find and stream all sales calls made through the platform for easy reference and training materials.

        What I Like

        • Detailed, time-stamped scripts aid comprehension and review.
        • Multilingual support and mid-meeting invitations.
        • Comparative insights offer valuable performance benchmarks.
        • Call coaching extends to executives and boosts team-wide effectiveness.
        • Integration with HubSpot CRM which simplifies workflow.
        • Accurate transcripts facilitate easy call analysis.
        • AI-generated summaries save time and provide valuable insights.
        • A clean layout and organized menu options optimize workflow.

        33. Lattice

        Price: Plans start at $11 per month

        Best for: Performance management software

        Lattice sales enablement tool

        Image Source

        Lattice is a performance management software that streamlines employee reviews, one-on-ones, and employee goal-setting. With a robust performance management system in place, you are able to work with your reps to develop their skills and help them reach goals that will serve both the employee and the company.

        What I Like

        • Easy navigation with Slack integration.
        • The “Grow” feature supports career development with fast support.
        • Sleek UI design and customization options for specific needs.
        • Simplified feedback process and note-taking for 1:1 meetings.
        • Modification and Gmail integration for easy implementation.
        • ADP integration for data syncing with user-focused updates.

        34. LeadFuze

        Price: Plans start at $147 per month

        Best for: Lead generation

        LeadFuze sales enablement tool

        Image Source

        LeadFuze offers lead generation software reps can use to search for leads in specific roles, industries, locations, and more. The tool works like an automated sales assistant to help generate valuable lists quickly, eliminating the need for time-consuming data entry.

        What I Like

        • Quality automated data.
        • Daily lead generation without manual effort.
        • Easy setup and verification process.
        • Comprehensive search tools.
        • Great for verifying emails before outreach.

        35. Lemlist

        Price: Plans start at $39 per month

        Best for: Email outreach

        Lemlist sales enablement tool

        Image Source

        Lemlist helps sales reps craft emails that get replies. With guided workflows and tutorials, Lemlist automates the follow-up email process without losing personalization.

        What I Like

        • Great for reaching inboxes and eliciting replies.
        • Simplifies lead list building with verified emails.
        • Personalize emails at scale with templates and AI assistance.
        • Avoids spam folders with behind-the-scenes sending and staggered campaigns.
        • Multichannel prospecting automation for increased results.
        • Integrates with CRM and other tools.
        • Quality analytics for campaign performance tracking.

        36. Level Eleven

        Price: Contact Level Eleven

        Best for: Performance management for customer-facing teams

        Level Eleven sales enablement tool

        Image Source

        Level Eleven empowers frontline sales managers to develop their teams faster. The easy-to-use interface unlocks your team’s selling potential through effective coaching modules.

        What I Like

        • Easy control over team pacing.
        • Fast and user-friendly interface.
        • Great customization possibilities.
        • Close and responsive support team.
        • Personalized meetings for issue resolution and insights.

        37. LinkedIn Sales Navigator

        Price: Plans start at $99 per month

        Best for: Personalized outreach

        LinkedIn Sales Navigator sales enablement tool

        Image Source

        LinkedIn Sales Navigator provides targeted lead recommendations to facilitate personalized outreach. The tool also seamlessly integrates with your CRM to log all Sales Navigator activities.

        What I Like

        • Great lead generation capabilities, particularly valuable for B2B sales.
        • User-friendly interface and intuitive navigation.
        • Advanced filtering options for precise searches.
        • Integration with CRM systems like Salesforce.
        • Good feature for direct messaging, especially through InMail.
        • Timely alerts for new job positions, news mentions, and engagement with company posts.

        38. Mailshake

        Price: Plans start at $25 per month

        Best for: Streamlining cold emails

        Mailshake sales enablement tool

        Image Source

        Sending cold emails is a time-consuming task for sales reps with no guaranteed return. Mailshake provides a simple solution by integrating seamlessly with your Google email account to build an automated prospect outreach process that generates results.

        What I Like

        • Multi-step follow-up sequences.
        • The email scrubbing tool minimizes bounce rates and maintains sender reputation.
        • Consistent email sending and deliverability.
        • Simplified duplication and sending of emails to large lists.
        • Alerts prevent sending emails to individuals who have already contacted or unsubscribed.

        39. MediaFly

        Price: Contact Mediafly

        Best for: Easily managing and distributing sales collateral

        Mediafly sales enablement tool

        Image Source

        Mediafly’s sales enablement platform serves as a home base for sales reps to create compelling collateral to close the deal. The tool makes it easy for reps to find and personalize the latest content to support the sale, all integrated through the CRM.

        What I Like

        • Easy-to-use interface for managing sales content.
        • Helps track customer engagement through integrated CRM.
        • Customizable to suit specific needs and communication with clients is really enjoyable through it.
        • Facilitates the creation of personalized sales presentations.
        • Simplifies content sharing and analytics.

        40. Mindmatrix

        Price: Contact Mindmatrix

        Best for: Full suite sales enablement

        Mindmatrix sales enablement tool

        Image Source

        Mindmatrix provides a full-suite sales enablement solution that encompasses sales asset management, automation, sales operations enablement, and marketing automation in one place. With all of these functions working together, sales reps can follow repeatable, scaleable sales processes to drive efficiency and increase sales.

        What I Like

        • Easy-to-use interface, which is great even for total beginners.
        • Customizable dashboards with personalized views for different user roles.
        • Clear compartmentalization reduces confusion and streamlines workflows.
        • Extensive training materials make onboarding new partners easy.
        • Marketing automation and sales tools.
        • Regular touchpoints with the team for proactive support and improvement.

        HubSpot's 2024 Sales Trends Report

        This in-depth report includes sections, covering:

        • How buyers are becoming more self-informed
        • How sales teams are using AI and automation
        • Adapting to tighter budgets
        • And more!
        Learn more

          Download Free

          All fields are required.

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          41. MindTickle

          Price: Contact MindTickle

          Best for: Sales readiness

          MindTickle sales enablement tool

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          MindTickle is a trusted sales-readiness platform that helps sales teams scale their unique workflows. Leaders can create structured training plans for sales reps using webinars and online modules. Additionally, the tool offers a robust content management system.

          What I Like

          • Great approach to sales enablement, simulations, and coaching tools.
          • User-friendly interface for easy navigation and engagement.
          • Interactive and engaging content with various media formats.
          • Gamification elements for motivation and progress tracking.
          • Integration with other tools like Zoom and Salesforce.
          • Convenient access anytime, anywhere, on any device.

          42. NerdyData

          Price: Plans start at $200 per month

          Best for: SaaS competitive analysis

          Nerdydata sales enablement tool

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          Use NerdyData to find your competitor’s customers. This source code engine can tell you what websites are running competitor’s software, helping SaaS sales reps pinpoint leads using competitor software.

          What I Like

          • Being able to compare the latest technologies with companies already using them.
          • Customization of the landing page caters to different user personas.
          • Suggestions tailored to user roles.

          43. Outreach

          Price: Contact Outreach

          Best for: Improving sales rep productivity

          Outreach sales enablement tool

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          Outreach’s sales engagement platform offers workflow governance to help sales reps prioritize the right tasks at the right time. The tool also has a targeted reporting capability that sales managers can easily customize to measure the metrics that matter most.

          What I Like

          • Prospecting streamlining and timely follow-ups.
          • Easy sharing of messaging and collaboration within teams.
          • Simple to use with an intuitive interface for creating sequences and importing contacts.
          • Offers notifications for tracking email interactions and engagement.
          • Integrates well with other tools.

          44. Paperflite

          Price: Plans start at $50 per month

          Best for: Sharing, tracking, and organizing content

          Paperflite sales enablement tool

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          Paperflite offers a tool that allows teams to find the right content for communication across the organization and potential customers. The tool notifies users when a customer engages with their content, arming reps with the right information for follow-up conversations.

          What I Like

          • How easy it is to organize content and track prospect engagement.
          • Quantifying results and comprehensive tracking metrics.
          • Proactive customer support.

          45. PandaDoc

          Price: Plans start at $19 per month

          Best for: Creating and sending sales documents that close

          PandaDoc sales enablement tool

          Image Source

          PandaDoc helps sales teams quickly create and distribute electronic documents designed to close deals. The tool allows reps to create visually appealing and on-brand files that integrate directly with their CRM for easy sending and tracking.

          What I Like

          • User-friendly interface and intuitive document creation process.
          • Eliminates the hassle of printing, signing, scanning, and emailing documents.
          • Customizability and scalability to suit all kinds of business needs.
          • Informational webinars.

          46. PlayBoox

          Price: Contact PlayBoox

          Best for: Training new sales reps

          Playboox sales enablement tool

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          This tool provides everything you need to improve sales rep effectiveness and accelerate the onboarding process. PlayBoox offers helpful features, including a guided playbook builder, guided call planning, guided selling, and hands-on coaching.

          What I Like

          • Turns managers into effective deal coaches.
          • Integrates with Salesforce.
          • The onboarding process for new reps with clear guidance.
          • Deal-specific playbooks for improved performance at every stage.
          • Improves Salesforce functionality significantly with the Playboox tab.
          • Force Management advantages in an easier, faster, and more cost-effective way.

          47. Prezentor

          Price: Request pricing

          Best for: Customer engagement

          Prezentor sales enablement tool

          Image Source

          Prezentor empowers marketing teams to create engaging content and equips sales teams with all the resources they need to successfully engage with customers. With Prezentor, reps can feel prepared and in control when driving conversations with customers.

          What I Like

          • Creating presentations with accurate calculations and situational demonstrations.
          • Its intuitive interface makes it easy to use without extensive training.
          • The platform enables tracking of end-user engagement and helps understand customer interests and preferences

          48. Prezi

          Price: Plans start at $10 per month

          Best for: Creating presentations

          Prezi sales enablement tool

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          Prezi is a collaborative presentation building tool that allows sales teams to create engaging sales pitches. Even without design experience, teams can create visually stunning presentations, and Prezi’s analytics feature can help guide informed prospect follow up.

          What I Like

          • Absolutely stunning presentations with great designs and transitions.
          • User-friendly interface, even for beginners.
          • Many features for creative expression and storytelling.
          • Integration with platforms like Webex.
          • Dynamic features such as zooming and transitions to maintain audience engagement.

          49. Process Street

          Price: Plans start at $100 per month

          Best for: Process management

          Process Street sales enablement tool

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          Process Street’s simple interface lets you create checklists, process documents, and training templates in seconds. Processes can be managed as collaborative workflows, and the tool integrates smoothly with the rest of your sales stack for easy automation.

          What I Like

          • How simple it is to share core processes and transform them into powerful no-code workflows.
          • Employee onboarding, customer implementation, content approvals, and tenant screening.
          • Customization options for creating dynamic project/process lists.
          • The conditional logic feature allows for if/then scenarios.
          • Real-time updates to processes for maintaining efficiency.

          50. Proposify

          Price: Plans start at $49 per month

          Best for: Dedicated proposal software

          Proposify sales enablement tool

          Image Source

          Proposify helps sales teams easily create beautiful, interactive, and mobile-device-ready online proposals. In addition to creating engaging proposals quickly, reps can track proposal performance to know when their documents have been viewed and signed.

          What I Like

          • Interesting and diverse templates to fit specific needs.
          • Insights into client engagement with effective proposal view tracking.
          • Team collaboration with simultaneous editing.
          • A chance to create fantastic proposals that reflect positively on the brand.
          • Pre-built templates and automated processes streamline proposal creation.

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            51. SAP CallidusCloud Sales Enablement Tool

            Price: Contact SAP

            Best for: Single source for sales enablement

            SAP sales enablement tool

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            SAP CallidusCloud’s sales enablement software gives your sales reps the content, training, and coaching to close the sale every time. The tool’s content organization structure makes collateral easy to find, giving reps hours back each week, and the mobile sales advisor is like having a sales coach in reps’ pockets at all times.

            What I Like

            • Goal setting features and performance reviews.
            • Easy-to-understand reports and super comprehensive insights.
            • Salesforce integration.
            • Attractive user interface with responsive development team support.

            52. SalesHood

            Price: Contact SalesHood

            Best for: Team-building through sales enablement

            Saleshood sales enablement tool

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            SalesHood’s platform offers a modern approach to sales enablement. Through facilitating micro-coaching and micro-content that’s easy for reps to understand and apply, teams can quickly improve productivity and realize fast revenue.

            What I Like

            • AI-powered guidance.
            • Interactive training with videos and role-playing.
            • A centralized repository for sales materials.
            • Streamlined interface and user experience promote productivity.
            • Ability to build new training programs quickly.

            53. Sales Hub

            Price: Free, with paid plans available starting from $100 per seat

            Best for: All-in-one sales system

            Sales Hub sales enablement tool

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            Sales Hub offers time-saving sales tools that add more time to you and your reps’ day. With Sales Hub, you can eliminate manual data entry by easily automating time-consuming tasks.

            What I Like

            • Automated workflows.
            • A centralized repository for sales materials
            • Email templates and appointment scheduling.
            • Tools for advertising, selling, and data administration.
            • Coordinate marketing and sales for account-based targeting.

            54. Salesforce's Level Jump

            Price: Plans start at $100 per user per month

            Best for: Accelerating your sales ramp

            LevelJump sales enablement tool

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            LevelJump helps teams implement consistent, scalable sales enablement processes at the click of a button. The tool also offers program engagement and completion reporting capabilities so managers can track their sales rep’s progress.

            What I Like

            • Fantastic for alignment, productivity, and development.
            • Easy tracking of progress during the training process.
            • Responsive customer support.
            • Integration with Salesforce.

            55. Seismic

            Price: Contact Seismic

            Best for: Improving buyer experience

            Seismic sales enablement tool

            Image Source

            Seismic equips your sales reps with the knowledge and information they need to engage buyers and land the sale. Through sales training and coaching offered on their platform, reps can train smarter, not harder, to learn exactly what skills they need to improve to be more effective.

            What I Like

            • The requirement for approval on all new content reduces duplicate content opportunities.
            • Tagging and ability to push/publish to specific content teams.
            • Ability to make certain parts private with permission.
            • Comprehensive analytics with insights into content usage and effectiveness.
            • A centralized resource hub for better collaboration.

            56. SellHack

            Price: Plans start at $3 per month

            Best for: Building the sales pipeline through email

            SellHack sales enablement tool

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            SellHack automates the pipeline creation process through easy-to-use tools. Bulk email verification and data validation capabilities ensure reps are emailing the right prospects, without having to dig or search for contact information.

            What I Like

            • How easy it is to find and validate emails.
            • User-friendly interface, not cluttered.
            • Accurate and efficient in extracting prospect emails.
            • Allows uploading and saving lists easily.
            • Works well with LinkedIn.
            • Extensive database, usually finds correct email addresses.

            57. ShowPad

            Price: Contact ShowPad

            Best for: Scaling sales teams

            ShowPad sales enablement tool

            Image Source

            ShowPad unifies sales content management and enablement coaching in a single platform. ShowPad combines interactive sales training experiences with effective sales coaching to develop top sellers.

            What I Like

            • AI-powered for sales and marketing alignment.
            • Speeds up deal closure.
            • Centralized Sales Content Management engine.
            • Real-time feedback and coaching for sellers.
            • Trusted advisor status with buyers.
            • Strategic alignment and efficiency across revenue teams.

            58. Slack

            Price: Free, with paid plans available starting at $7.25 per month

            Best for: Team communication

            Slack sales enablement tool

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            Let’s be honest, everyone’s email inbox is overflowing. When email is your main form of communication, it is really easy for messages to get lost and to waste precious time sifting through inboxes to find pertinent information. Slack is an easy-to-use communication tool that allows teams to quickly and easily communicate and collaborate — perfect for answering quick questions and keeping your inbox clear.

            What I Like

            • Intuitive interface and super easy navigation.
            • Communication features like channels, direct messages, video calls.
            • Integration with other apps like Google Drive and Trello.
            • Powerful search functionality for finding past information.
            • Customizable status and notification settings.
            • Mobile applications for on-the-go access.

            59. SoloFire

            Price: Starting at $50/user per month

            Best for: Securely managing and delivering branded content

            SoloFire sales enablement tool

            Image Source

            SoloFire provides a sleek customer-facing interface that teams can use to educate customers about their products. Simply upload your customer-focused training materials and your company’s own branding, and you have an interactive platform your customers can use to get familiar with your products.

            What I Like

            • Customized presentations for personalized sales pitches.
            • Branded spaces for interactive content experiences.
            • Comprehensive analytics dashboard for measuring content effectiveness and ROI.
            • Offline access for always-prepared sales conversations.

            60. Spotio Lead Machine

            Price: Contact Spotio

            Best for: Field sales prospecting

            Spotio sales enablement tool

            Image Source

            Spotio provides territory management and customer mapping support for field sales teams. With this tool, all customer data, territory planning, sales metrics, and document management are stored in one place.

            What I Like

            • Easy navigation for setting up appointments and logging notes.
            • Quick access to past activities and notes.
            • Real-time tracking and analytics.
            • Customizable features for personalized use.
            • Efficient route planning and lead management.

            61. Tact.ai

            Price: Contact Tact.ai

            Best for: Creating sales workflows

            Tact sales enablement tool

            Image Source

            Using Tact is like having a personal assistant in your pocket. This AI-based tool automates admin sales tasks and provides productivity features including a priority inbox, content analysis and tracking, business card scanning, and route mapping.

            What I Like

            • Real-time activity recording and customer history synchronization.
            • Integration with popular apps for calls, emails, and CRM.
            • Ability to use it offline.
            • 360-degree customer profile views for comprehensive understanding.
            • Contact management through business card scanning.
            • Increases efficiency by logging meeting notes and tasks from the field.

            62. Typeform

            Price: Free with plans starting at €21 per month

            Best for: Customer feedback and lead generation forms

            Typeform sales enablement tool

            Image Source

            Typeform has a clean interface for administering surveys, quizzes, and lead generation forms. Sales teams can quickly and easily survey customers or gather information from beautiful forms.

            What I Like

            • Creating forms, surveys, quizzes, and asynchronous video solutions.
            • User-friendly and elegant design options for brand identity building.
            • Multiple languages for global accessibility.
            • Simplifies data collection and analysis with customizable fields and question types.
            • Data import/export and integration with popular apps like Google Sheets and Slack.

            63. Uvaro

            Price: $250 per month

            Best for: AI-enriched sales playbooks

            Uvaro sales enablement tool

            Image Source

            Uvaro is a knowledge-sharing platform designed to help new and seasoned sales reps successfully prepare for every step of the sales process. The sales playbook templates are easy to use and replicate, saving sales teams precious time documenting processes and best practices.

            What I Like

            • Lifelong connections and shared interests in Tech Sales.
            • Caring and patient instructors provide real-life examples.
            • A supportive community that offers assistance to cohorts and graduates.
            • Comprehensive content preparing for success in tech sales roles.
            • Breaking barriers to entry into tech sales with tools and resources.
            • Balancing theory and practical application for quality learning.
            • Strong foundation in SaaS sales, aiding in job searches.

            64. Veelo

            Price: Plans start at $500 per month

            Best for: Improving sales team performance

            Veelo sales enablement tool

            Image Source

            Veelo’s sales enablement platform is designed to help sales reps hone their skills and perform at their very best. This software offers a robust training interface, sales asset management tools, prospect engagement insights, and business analytics that are easy to customize for your company.

            What I Like

            • Access to up-to-date content across the organization.
            • Intuitive interface for easy navigation and content discovery.
            • Offline access for flexibility in accessing content.
            • Integration with other sales tools and platforms.
            • Advanced analytics for performance tracking and optimization.

            65. vPlaybook

            Price: Contact vPlaybook

            Best for: Creating video playbooks

            vPlaybook sales enablement tool

            Image Source

            vPlaybook was created with visual learners in mind. Teams can create video-based sales playbooks to equip their sales reps with applicable insights and training to help them land the sale.

            What I Like

            • Tailorability to specific processes and integration with resources.
            • Ramping up new employees is quick.
            • Comprehensive content for sales enablement.
            • Interactive value-based messaging.
            • Effective whiteboarding tool for live sessions.

            66. Yesware

            Price: Plans start at $15 per month

            Best for: Inbox optimization

            Yesward sales enablement tool

            Image Source

            Yesware serves as an inbox assistant to streamline your email communications. With features including email tracking, templates, automated campaigns, CRM, and LinkedIn Sales Navigator integration, managing your inbox just got a whole lot easier.

            What I Like

            • Email and attachment tracking features with valuable insights into recipient engagement.
            • Pre-designed email templates save significant time by streamlining communication processes.
            • Integration with email clients and CRMs for the best workflow efficiency.

            67. Zight

            Price: Free, with paid plans available starting at $9.95

            Best for: Using video to connect with prospects

            Zight sales enablement tool

            Image Source

            Using Zight, sales reps can easily create screen recording videos, GIFs, and other visual content to deliver messages quickly and close deals faster. The platform is also helpful for team communication, enabling best practice sharing among peers through visual content sharing.

            What I Like

            • Simple screen recording process and effortless GIF creation.
            • Generous storage capacity and a great commenting system for feedback.
            • Technical tutorials and an intuitive interface.
            • Quick sharing options.
            • Versatile annotation features.
            • Value for creating tutorials and enriching blog posts.

            Choosing the right sales enablement tools can be a game-changer for your team. What are your favorites?

            Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.

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