Note: This article is authored by HubSpot.

Every weekend my husband and I face a difficult decision: What movie should we watch and what should we order for dinner?

As a sales leader, deciding which CRM to use can be just as challenging a decision.

To decide, you'll probably compare features such as customizability, ease of use, and price.

Ultimately, you want to enhance your sales process without being burdened with overly complicated software.

If you're looking for Salesforce alternatives, review our list below to find a CRM that will supercharge your sales process, and eliminate friction.

Learn More About HubSpot's CRM Software

1. HubSpot CRM

Price: Free

HubSpot's CRM is dedicated to ease-of-use and simplicity for admins, reps, and managers. The goal is to help you spend less time trying to get your sales system to work and more time working with your prospects.

This is a great Salesforce alternative for small, medium, or enterprise companies. It has the highest user satisfaction on the market and all the capabilities of Salesforce.

Salesforce typically requires experienced and well-trained administrators. In fact, most Salesforce customers need to bring in a consulting agency, hire one or more full-time admins, or have current employees become Salesforce administrators.

On the other hand, HubSpot's CRM is powerful and easy to use. It's the only modern CRM as powerful as Salesforce, and HubSpot is decidedly easier and more fun to use.

2. ActiveCampaign

Price: Lite, $9/month; Plus, $49/month; Professional, $129/month; Enterprise, $229/month

ActiveCampaign's CRM offers all the features you need to automate your sales process and eliminate friction.

As an all-in-one software, you can use it as your CRM, email marketing, and marketing automation tool.

This is an excellent CRM alternative to Salesforce for small businesses that are looking for a lower cost, easier-to-use option.

In fact, ActiveCampaign customers continue to rate the CRM highly in ease of use, ease of setup, and quality support.

3. Zoho

Price: Free; Standard, $12/month; Professional, $20/month; Enterprise, $35/month; Ultimate, $45/month

With Zoho's CRM, you'll be able to maximize your team's productivity with features like the AI-powered assistant and lead management.

If your team conducts online sales meetings, Zoho actually has a feature where you can video conference right in the CRM.

Ultimately, the goal is to be able to automate routine sales functions and never have to leave your CRM.

While Zoho has similar functionality to other CRMs, they're best known for their top-notch customer service and economic pricing.

Compared to Salesforce, customers rated Zoho as easier to use and set up.

4. Freshsales

Price: Sprout, free; Blossom, $12/month; Garden, $25/month; Estate, $49/month; Forest, $79/month

Freshsales is a highly rated alternative to Salesforce. In fact, it continually outranks Salesforce in categories including ease of use, quality of support, ease of set up, product direction, and ease of doing business with.

According to customer reviews, buyers appreciate the pipeline, task, quote, and contract management tools.

With this CRM, you can enhance your sales process by working effectively with other teams including marketing and customer service departments.

5. Pipedrive

Price: Essential, $12.50/month; Advanced, $24.90/month; Professional, $49.90/month; Enterprise, $99/month

With Pipedrive's CRM, you can visualize your sales pipeline in an easy-to-use, intuitive platform.

In fact, Pipedrive outranks Salesforce in ease of use, ease of set up, and quality of support. While they excel at pipeline management, Pipedrive isn't rated as highly at contact and account management, or marketing automation and support tools.

Ultimately, Pipedrive doesn't have the full functionality of a Salesforce or HubSpot CRM, but it's simple, affordable, and easy to use. This makes it an excellent choice for small businesses.

6. Zendesk Sell

Price: Team, $19/month; Professional, $49/month; Enterprise, $99/month; Elite, $199/month

While Zendesk is known for its customer support software, they also offer a sales CRM meant to enhance productivity, processes, and pipeline visibility.

Zendesk Sell is simple and uncomplicated. In fact, it outranks Salesforce in ease of use, ease of set up, and ease of admin.

However, Salesforce is more highly rated with its marketing automation and reporting features.

If you're mainly focused on sales and customer service tools, Zendesk might be right for you. It's a great Salesforce alternative if ease of use is of the utmost importance.

7. Less Annoying CRM

Price: $10/month

Perhaps it can be intuited from the name, but Less Annoying CRM's goal is to provide an easy-to-use CRM for small businesses to manage contacts and leads.

The idea is to provide a simple and affordable solution, while also maintaining excellent customer service.

One of the best features is that the low price point is the same for any size business, making it one of the most affordable options on the market.

According to customer reviews, the top tools include pipeline and contact management. This is a compelling Salesforce alternative because it outranks Salesforce in almost every comparable feature.

8. Thryv

Price: Pricing available on request

Thryv is a CRM specifically built with small businesses in mind. It combines sales automation, marketing automation, and even reputation management.

While it outranks Salesforce in ease of use, it has limited functionality.

This is an important alternative to consider if you have a small business and are in need of a simple, easy-to-use CRM.

Thryv has fewer reviews, but it ultimately ranks very highly among customers.

9. Salesflare

Price: $35/month

Salesflare is another easy-to-use CRM for small businesses selling B2B products and services.

With an excellent visual pipeline feature, it reminds sales reps about upcoming tasks so prospects don't fall through the cracks.

Salesflare is ranked as easy to use and has powerful tools including marketing automation and customer support.

10. NetHunt CRM

Price: Professional, $24/month; Professional Plus, $28/month; Enterprise, $48/month

NetHunt CRM is a highly rated tool that's easy to use, while still offering powerful tools such as pipeline management, marketing automation, and customer support.

According to customer reviews, it isn't as customizable as Salesforce, but still has highly rated features including reporting and workflow capabilities.

The highest-rated feature is its performance and reliability, making it a great alternative for small businesses.

Choosing a CRM can be a daunting task for a sales leader, but it doesn't have to be. The best thing to do is make a list of your must-haves and compare the possible tools.

Want to learn more about how to choose a CRM? Click here for HubSpot's "Ultimate List of CRM Features and Integrations for First-Time Buyers."

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Originally published May 27, 2020 7:30:00 AM, updated June 10 2020

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Choosing a CRM