Note: This article is authored by HubSpot.
Every weekend my husband and I face a difficult decision: What movie should we watch and what should we order for dinner?
As a sales leader, deciding which CRM to use can be just as challenging a decision.
To select the right CRM for your needs, you'll probably compare features such as customizability, ease of use, and price.
Ultimately, you want to enhance your sales process without being burdened with overly complicated software.
If you're looking for Salesforce CRM alternatives, review our list below to find an option that will supercharge your sales process and eliminate friction.
- Zendesk Sell
- Leadsquared CRM
- Less Annoying CRM
- NetHunt CRM
- Microsoft Dynamics
- Bitrix24 CRM
Price: Free, $45/ mo (Starter), $450/ mo (Professional), $1,200/ mo (Enterprise)
HubSpot is a CRM platform that helps you align your internal teams, pull meaningful insights, and report on growth opportunities by combining Marketing Hub, Sales Hub, Service Hub, and CMS, along with hundreds of available integrations, to facilitate marketing, sales, and service processes. It’s ideal for all scaling businesses (SMB and enterprise alike) and any team (including marketing, sales, customer service, operations, or C-suite).
The CRM is exceptionally easy to use, automates manual tasks (data entry, data sync, and data updates) and it centers everything you do around your customers so you're able to create remarkable customer experiences and improve the buyer’s journey. HubSpot syncs all interactions between you and any contact to that specific contact’s timeline. This creates a single source of truth for every member of your team, from sales to marketing to service to ops.
Price: $9/ mo (Lite), $49/ mo (Plus), $129/ mo (Professional), $229/ mo (Enterprise)
ActiveCampaign is a sales CRM that's ideal for businesses looking to automate time-consuming tasks such as lead prioritization, email marketing, and contact management. Contact data will be automatically updated and you can view your entire interaction and conversation history with any of your contacts in the CRM's records.
The CRM also helps you determine which leads to focus most on with automated lead scoring — it uses win probability and segmentation to more easily identify those leads for you. There are also over 350 tools you can integrate with to seamlessly combine your current sales tools and data with your ActiveCampaign CRM.
Price: Free, $12/ mo (Standard), $20/ mo (Professional). $35/ mo (Enterprise), $45/ mo (Ultimate)
Zoho CRM comes with an AI-powered assistant, lead management tools, and reporting dashboards that provide insight into the sales metrics you care most about via desktop or mobile app. If your team conducts online sales meetings, Zoho has a feature that allows you to video conference as well as conduct webinars and other virtual meetings and conversations directly from the CRM.
The CRM's Common Feeds feature makes it easy to collaborate with your team within the software — ask and answer questions, share reports and dashboards, and send deal-related updates so everyone stays in the loop. You can also select to receive notifications whenever your target audience members interact with your business so you can reach out when leads are already engaged.
Price: $15/ mo (Growth), $69/ mo (Pro), $125/ mo (Enterprise)
Freshworks CRM helps manage pipelines, tasks, and quotes. It has contract management tools as well as collaboration features that make teamwork, marketing and sales alignment, and internal communication simple. Streamline and automate tasks with the CRM's AI-powered features including activity capture, lead scoring, and email.
Built-in phone and email allow you to conduct conversations with leads without ever having to leave the CRM. There are also lead insights that help you determine the engagement level of specific contacts and get context about their interest so you can more effectively tailor your sales pitches and conversations to their needs.
Price: $12.50/ mo (Essential), $24.90/ mo (Advanced), $49.90/ mo (Professional), $99/ mo (Enterprise)
Pipedrive's CRM makes it easy to visualize and manage your sales pipeline. Organize your deals in pipelines and then customize those pipelines so they're tailored to your unique sales cycle. There are also deal pipeline collaboration features such as easy-to-make, shareable pipeline goals and reports.
Sync your email (Gmail, Outlook, etc.) with Pipedrive to handle email communication and keep records of those conversations in a single location with all of your other contact data. There are also over 200 integrations you can pair with your CRM to improve its functionality.
6. Zendesk Sell
Price: $19/ mo (Sell Team), $49/mo (Sell Professional), $99/ mo (Sell Enterprise)
While Zendesk is known for its customer support software, they also offer a sales-focused CRM meant to enhance productivity and automate day-to-day sales tasks. Gain visibility into your sales process by creating pipelines that are tailored to your specific business.
Zendesk Sell is also an ideal software for businesses looking to align sales and customer service teams. For example, if a service rep is speaking with a customer who has an issue, and that conversation then turns into more questions about a new product you sell, that rep can hand the conversation off to a sales rep from within Zendesk. This makes collaboration easy for your team but also offers a seamless experience for your customers.
7. Leadsquard CRM
Price: $25/ user/mo (Lite), $50/ user/mo (Pro), $100/ user/mo (Super)
LeadSquared CRM is a sales execution and marketing automation platform that helps you and your teams track, monitor, and optimize your business and customer operations. The platform is an entirely no-code workflow automation and out-of-the-box integrations that can help simplify your lead management. Automated lead capture, distribution, and tracking ensure that all activities and interactions are updated in real-time, which decreases response time and boosts sales productivity.
The marketing suite offers access to plenty of tools to design and schedule personalized campaigns at scale. LeadSquared provides in-depth reports and analytics to give a complete view of forecasts, your targets, and the progress that you’ve made.
Overall, LeadSquared is a customizable platform and is also easy to use and implement. It is a great option for businesses that aim to align their sales and marketing efforts on a single platform.
8. Less Annoying CRM
Price: $15/ user/ mo
Perhaps it can be intuited from the name, but Less Annoying CRM's goal is to provide an easy-to-use CRM for small businesses to manage contacts and track leads. All of your contact information is kept on a single dashboard where you can also add notes, files, events, tasks, and more.
The CRM includes a calendar — which integrates with Google Calendar — with tasks that you can set to stay organized and keep track of your conversations and follow-ups with leads. To ensure you stay on top of your conversations and interactions with leads, the CRM's pipeline will provide the priority of each lead, their contact details, and any information from previous interactions you had with that lead.
Price: Pricing available on request.
Thryv is a CRM that's ideal for small businesses. It combines sales automation, marketing automation, and reputation management. All of your contacts are centrally located with easy-to-use filtering, tagging, searching, and tracking features to help you manage those contacts.
The CRM shows you which channels leads came to you from so you can then engage them wherever they are. There's also a dedicated customer portal through which your clients can complete payments, send your team messages, and share files. Your team can then respond through the portal to streamline all interactions and use one tool versus multiple.
Price: $29/ mo (Growth), $49/ mo (Pro), $99/ mo 99
Salesflare is an easy-to-use CRM meant for small businesses selling B2B products and services. With a visual pipeline feature, it reminds sales reps about upcoming tasks so prospects don't fall through the cracks.
The CRM pulls all contact information it can — from email signatures, social media profiles, emails, and past conversations — and automatically adds it into your records so you have all of the details about each of your contacts at your fingertips. It also connects with your calendar and mobile phone to help you manage and log your meetings and calls with leads and customers.
11. NetHunt CRM
Price: $30/ mo (Professional), $34/ mo (Professional Plus), $60/ mo (Enterprise)
NetHunt CRM is unique because it completely integrates with your Gmail account. Meaning, all of your CRM data and functionality is paired with your Google email account so you can view and manage customer information, deal opportunities, email tracking, and email campaigns all from your CRM.
The CRM also easily integrates with your other Google Workspace apps. Additionally, NetHunt comes with a variety of common CRM functionality such as task and follow-up automation, reporting and analytics, and forecasting.
12. Microsoft Dynamics
Price: $65/ user/ mo (Sales Professional), $95/ user/ mo (Sales Enterprise), $135/ user/ mo (Sales Premium), $162/ user/ mo (Microsoft Relationship Sales)
Microsoft Dynamics is a CRM and ERP software with social insights, cloud-based campaign management, and business intelligence (BI). The CRM can be delivered by cloud, it can be hosted, or it can be on-premises.
Microsoft Dynamics has a variety of apps that you can integrate to help you manage relationships with customers via a mobile device and sync data from social media and other business tools with your CRM. Real-time, AI-powered insights help you acquire qualified leads and understand your audience on a deep level. Dynamics bases these insights on behavioral, demographic, transactional, feedback, and engagement data to ensure they're accurate and actionable.
Price: $79/ mo (Lite), $149/ mo (Pro), $140/ mo (Max)
Keap is a CRM with a number of sales and marketing tools to help you personalize all interactions, make appointments, track lead and contact data, and manage quotes. Personalize your outreach and customize and automate follow-up reminders and communication to ensure you're reaching out (via email, phone, or SMS) when you need to.
The CRM's Activity Stream is automatically updated whenever you interact with a contact so all interactions are up-to-date, accurate, and centrally located.
14. Bitrix24 CRM
Price: Free, $19/ mo (Start +), $55/ mo (CRM+), $55/ mo (Project+), $79/ mo (Standard), $159/ mo (Professional)
Bitrix24 CRM tracks all of your interactions with leads, contacts, customers, partners, and more — all of this data is updated and kept in the tool's contact database for you. Easily create and share reports and contacts, and segment your target audience with ease.
Choose to spread out all incoming contacts among your sales reps so there's a steady workflow. Use the Activity Stream feature to take notes, send emails, place phone calls, create tasks, make meetings, and more, all without ever leaving the CRM. Lastly, choose whether to host your CRM on your server or by cloud.
Choose Your CRM
Choosing a CRM can be a daunting task but it doesn't have to be. The best thing to do is make a list of your must-haves and compare the possible tools to select the right software for your team.
Editor's note: This post was originally published in May 2020 and has been updated for comprehensiveness.