Writing interesting and compelling sales emails is definitely an art. Crafting a message that effortlessly ties together attention-grabbing statistics and customized insights on the prospect's business takes an adept wordsmith.

But no matter how lovely your email's prose is, it's not long for your prospect's inbox if you send it at the wrong time, or with a bad subject line. Little does the buyer know that they just haphazardly deleted a literary masterpiece.

That's where the science of sales emails enters in. A new study from Implisit (now acquired) recently revealed the data behind what makes a response-worthy sales email, and the notable findings are summarized in the below infographic.

Some of the findings are contradictory to conventional wisdom. For instance, in this survey, shorter subject lines weren't better for response rates -- they were actually worse. Emails that had subject lines of 10 words or more boasted a response rate of 46%, as compared to a 24% rate for emails with five or less words. But this length is only ideal for the first contact -- after that, the number of words becomes pretty much irrelevant.

Longer is also better in terms of body text. Emails that were in excess of 500 words received the best response rate in the study, with a 40.3% reply percentage.

Before you unleash your inner Shakespeare composing your next warm email draft, take a look at these statistics and sprinkle a little bit of science into your art.



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Originally published Feb 23, 2015 7:00:00 AM, updated February 01 2017


Sales Emails