I've been mulling over this concept for a while - do the crappy emails I send on a lazy day actually close more customers than my most personalized ones? 

To be clear, here's what I define as a "crappy email" -

shitty-email-template--example-signals-blog

This prospecting email says nothing about the prospect or about my business - in fact it sounds like it could be from anyone in the world. It presents no unique value. 

But if someone does respond to this, they must be truly interested in generating inbound leads, and don't care about anything else I said. 

To dissect this concept further, I put together the SlideShare below. I'd love to hear other stances on this in the comments.

(If embed above doesn't work, try this direct link).

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Originally published Aug 4, 2014 8:30:00 AM, updated July 28 2017

Topics:

Email Prospecting