At the beginning of 2020, the average adult in the U.S spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. Though we don’t yet have the data to support it, for many people those values have likely increased as the year has gone on.
Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception.
With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever.
When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn.
Social Selling LinkedIn Stats
Customer Engagement Statistics
1.76% of buyers are ready to have sales conversations on social media.
2. According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer.
Did any of these statistics surprise you? As the business landscape changes, so will best practices on connecting with potential customers virtually. Head to this post for a complete run-down on social selling to learn more.
Originally published May 4, 2020 7:30:00 AM, updated May 04 2020