The more sophisticated buyers become, the less likely they are to open -- much less reply to -- generic sales emails. They’re extremely busy. Why would they waste their time talking to someone who’s clearly blasting hundreds of other people with the same unpersonalized, boring pitch?
To boost your response rates, send timely, unconventional sales emails. Not only will your messages stand out, showing a little personality will make you more likeable. Buyers often forward the memorable sales emails they receive to other people in their organization -- so even if you don’t get an immediate reply, you’ll boost your name recognition at your target company.
To help you shake things up, we’ve crafted 13 spring-themed sales email templates. Customize them to your prospects, product, and industry, put your own unique twist on them, then watch deals pop up like the new flowers outside.
Use these emails to contact new prospects. Your creativity will make a great first impression.
1. Back to the Future
Remind the buyer the future is coming, whether they like it or not. The chances they know exactly what they’re going to do are slim -- so they’ll probably want to hear what you have to say.
2. A Good Read
A book recommendation is only valuable to your prospect if you explain why that title is pertinent to their situation and highlight a part they should focus on. Doing so proves you read the book, and more importantly, thought about why it would benefit them specifically.
3. Watching the Clock
Provoke the buyer’s interest with an offer to help them accomplish more in their day. Once you’ve earned their attention, you can position yourself as a trusted advisor. They’ll be eager to learn additional ways to boost their productivity -- including buying your offering.
4. New Season, New Strategy
Establish rapport with your prospect by mentioning the weather, which everyone loves to hate. Then demonstrate subject-matter expertise and a familiarity with their business by mentioning a likely challenge or focus are. Finally, leverage social proof by sharing that you’ve helped other companies with the same thing.
5. Congratulations on Your Success
Prove your knowledge of the buyer’s situation by congratulating them on an effective campaign or competitive move. Even if they’ve already thought three steps ahead, they’ll be curious to speak with you.
The language is casual, so consider tweaking it if you’re emailing someone at a conservative company.
6. Theory vs. Practice
To earn your prospect’s trust, show some empathy for their challenges. This email also highlights the expertise you’ve built in this specific area. If the buyer is experiencing the problem or opportunity you mention, they’ll be compelled to respond.
7. A Groovy Tune
A familiar song will break the ice with the buyer -- plus, once they’ve got it running through their head, they’ll be thinking of your email all day. Add value with a highly personalized content recommendation.
8. The Right Place at the Right Time
Citing results from a similar company will either make your prospect worried about falling behind or eager to get ahead. Whatever the case, they’ll be highly motivated to schedule a conversation with you.
9. Follow That Rabbit!
Hi [Prospect name],
I noticed you recently read several of our blog posts on [topic of interest]. I thought I'd help you continue down your rabbit hole of information by sharing a few other articles:
- [Blog Article 1]
- [Blog Article 2]
- [Blog Article 3]
If you have any questions -- or need more articles on the subject -- I'd be happy to help.
Is your prospect obviously conducting research into a topic? Help them out with some material they might not find on their own. And don't be afraid to source blogs from outside your company website. This shows you're plugged into the community and not territorial about where you get your information from.
Are you trying to keep a deal moving forward or strengthen a relationship? These emails help you check in without being annoying or pushy.
1. Getting a Good Season’s Sleep
It’s always tough to re-engage prospects who have gone dark. With this tongue-in-cheek email, you’ll remind them of your persistence without sounding aggressive. They may be amused enough to reply.
2. Some Mistakes Are Worse Than Others
Buyers will be impressed by your willingness to offer help with no strings attached. At the same time, you’re demonstrating your subject-matter expertise. You’ll have the ideal segue to discussing how your product can improve their efforts in the same area even more.
3. A Missed Connection
While you might be tempted to guilt trip a prospect into rescheduling, this strategy never pays off. Even if you manage to get them on the phone, they’ll only be humoring you. Rather than wasting their time and yours, send them a follow-up email that summarizes the situation in a neutral way. Linking to resources is a nice extra touch.
4. Spring Renewal
Hello [prospect name],
'Tis the season of fresh foliage, new blooms ... and account renewals! Based on our previous conversations, it sounds like you're happy with the returns you're seeing with us.
Are you ready to talk about renewing your contract? If so, I'll send the paperwork right over. We'd be honored to earn your business for another year.
This template should not be sent unless you've been communicating regularly with your client and know they're happy. If you send this to an unhappy client, you'll strike the wrong chord and risk a negative answer to your final question.
Reach out one last time to prospects who have fallen off the grid.
1. Rinse and Repeat
Acknowledging it can be frustrating to receive multiple emails shows the buyer you’re human and makes the situation feel less “salesy.” And if they’re Bill Murray fans, the film reference will make them smile.
2. Starting Fresh
This short and sweet template gives the buyer one last chance to engage with you. If they’ve simply been busy, it’ll prompt them to respond or lose the opportunity. If they’ve decided not to buy, on the other hand, they’ll ignore you or say they’re not interested. Either way, you can move on.
3. Spring "Break"
Hi [Prospect name],
I haven't heard back from you in a while. I hate to part ways before you've heard how I can help you [increase X, decrease Y], but I understand that now might not be the right time.
If you'd like to keep our conversation going, please respond to this email. If not, no problem. I'll simply assume we're on a break :)
This is a lighthearted way to break up with a prospect -- at least for now. There's no pressure from the salesperson. Instead, you've reminded them of the benefits you can offer and left the ball in their court.
As the days warm up, your pipeline should too. Use these fresh spring-themed sales emails to engage new prospects, follow up with existing ones, and say goodbye to stale opportunities.