<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Read. Learn. Sell.

March 6, 2017 // 8:30 AM

13 Creative Spring-Themed Sales Email Templates to Use in 2017

Written by | @

spring-sales-emails.jpeg

The more sophisticated buyers become, the less likely they are to open -- much less reply to -- generic sales emails. They’re extremely busy. Why would they waste their time talking to someone who’s clearly blasting hundreds of other people with the same unpersonalized, boring pitch?

To boost your response rates, send timely, unconventional sales emails. Not only will your messages stand out, showing a little personality will make you more likeable. Buyers often forward the memorable sales emails they receive to other people in their organization -- so even if you don’t get an immediate reply, you’ll boost your name recognition at your target company.

To help you shake things up, we’ve crafted 13 spring-themed sales email templates. Customize them to your prospects, product, and industry, put your own unique twist on them, then watch deals pop up like the new flowers outside. 

Prospecting Email Templates

Use these emails to contact new prospects. Your creativity will make a great first impression.

1) Back to the Future

[Today’s date] 2018

Hi [prospect name],

It’s one year into the future. How has [prospect’s company] handled [X pain point, Y opportunity, Z strategy]?

If you’re unsure about the answer, I have a few ideas you might find interesting. Would you like to hear them?

[Your name]

send-now-hubspot-sales-bar

Remind the buyer the future is coming, whether they like it or not. The chances they know exactly what they’re going to do are slim -- so they’ll probably want to hear what you have to say.

2) A Good Read

It’s a big day

Dear [prospect name],

I recently learned March 2 is Read Across America Day. In honor of the occasion, I wanted to recommend a great book about [topic]: [Title]. Its [suggestions, insights] on [subject] may be particularly relevant to your [challenge with X, industry, product, market, etc.], especially [chapter Y, section Z].

I’m happy to discuss the takeaways on a quick phone call if you’re interested as well.

Best,
[Your name]

send-now-hubspot-sales-bar

A book recommendation is only valuable to your prospect if you explain why that title is pertinent to their situation and highlight a part they should focus on. Doing so proves you read the book, and more importantly, thought about why it would benefit them specifically.

3) Watching the Clock

Spring forward, fall back

Hi [prospect],

Hopefully, you remembered to show up to work an hour earlier today. Losing 60 minutes of sleep is never fun, but I do have a few suggestions for [saving time with X, boosting your efficiency at Y, reducing the time to do Z] that could make up (and more) for your lost time.

Would you be interested in hearing them?

Cheers,
[Your name]

send-now-hubspot-sales-bar

Provoke the buyer’s interest with an offer to help them accomplish more in their day. Once you’ve earned their attention, you can position yourself as a trusted advisor. They’ll be eager to learn additional ways to boost their productivity -- including buying your offering.

4) New Season, New Strategy

Spring is coming

Dear [prospect name],

Congratulations on making it through the winter -- is it just me, or does it seem longer every year? With Q2 almost here, you might be thinking about [launching new campaigns for X, starting a project on Y, solving Z]. I’ve helped several clients [in your industry, serving the same market, dealing with this challenge] and would be happy to share what worked and what didn’t.

Are you interested?

Thanks,
[Your name]

send-now-hubspot-sales-bar

Establish rapport with your prospect by mentioning the weather, which everyone loves to hate. Then demonstrate subject-matter expertise and a familiarity with their business by mentioning a likely challenge or focus are. Finally, leverage social proof by sharing that you’ve helped other companies with the same thing.

5) Congratulations on Your Success

Lucky streak

Hi [prospect name],

Was [prospect’s company] been blessed with the luck of the Irish? You guys have been killing it lately when it comes to [business area, strategy] -- I was impressed to see [recent announcement].

Typically, companies who achieve X [struggle with A, pursue B next, double their return by investing in C, minimize risk with D strategy]. Have you considered this approach?

Best,
[Your name]

send-now-hubspot-sales-bar

Prove your knowledge of the buyer’s situation by congratulating them on an effective campaign or competitive move. Even if they’ve already thought three steps ahead, they’ll be curious to speak with you.

The language is casual, so consider tweaking it if you’re emailing someone at a conservative company.

6) Theory vs. Practice

Finding a 🍀  ?

Hi [prospect name],

My customers often tell me [capitalizing on X opportunity, solving Y pain point] can feel like finding a four-leaf clover: In theory it’s possible, but in practice time-consuming and often fruitless. Luckily, I’ve got several tips that can make your efforts easier and far likelier to pay off.

Let me know if you’d like to hear them.

Best,
[Your name]

send-now-hubspot-sales-bar

To earn your prospect’s trust, show some empathy for their challenges. This email also highlights the expertise you’ve built in this specific area. If the buyer is experiencing the problem or opportunity you mention, they’ll be compelled to respond.

7) A Groovy Tune

Here comes the sun …

Hi [prospect name],

Is everything all right when it comes to your strategy for [business are]? If not, you owe it to The Beatles to take some action.

This [ebook, white paper, blog post, podcast episode] has some valuable tips on [resolving issue, boosting favorable metric, planning for upcoming event or occasion]. You might find [page X, section Y, clip Z] particularly helpful -- it speaks to [specific topic], which relates to your [company, problem, role] in [specific way].

Cheers,
[Your name]

send-now-hubspot-sales-bar

A familiar song will break the ice with the buyer -- plus, once they’ve got it running through their head, they’ll be thinking of your email all day. Add value with a highly personalized content recommendation.

8) The Right Place at the Right Time

Hi [prospect name],

You know what they say about spring: It’s the perfect time to reevaluate your [business area] strategy.

Okay, I might be the only one saying that. But I’ve got a good reason -- [similar company], one of my clients [in your space, serving the same market as you, selling the same product as you], recently [saw X results] after revamping the [way they approached business area].

Would you be interested in learning the specific steps they took?

Best,
[Your name]

send-now-hubspot-sales-bar

Citing results from a similar company will either make your prospect worried about falling behind or eager to get ahead. Whatever the case, they’ll be highly motivated to schedule a conversation with you.

Follow Up Email Templates

Are you trying to keep a deal moving forward or strengthen a relationship? These emails help you check in without being annoying or pushy.

1) Getting a Good Season’s Sleep

[Prospect name], I’m pretty sure I know …

… why you haven’t been in touch -- you’ve been hibernating for the winter.

Now that spring is here, are you interested in picking up our conversation about [solving X pain point, taking advantage of Y opportunity] again?

Thanks,
[Your name]

P.S. I came across this [article, newsletter, infographic] the other day I think you’ll like because it [reason why it’s relevant to prospect].

send-now-hubspot-sales-bar

It’s always tough to re-engage prospects who have gone dark. With this tongue-in-cheek email, you’ll remind them of your persistence without sounding aggressive. They may be amused enough to reply.

2) Some Mistakes Are Worse Than Others

When it comes to [business area], are you feeling the pinch?

Hey [prospect name],

Forgetting to wear green on St. Patrick’s Day is one thing, but letting [paint point] go unresolved is a little more serious. Here are two ideas you might consider trying:

  • [Actionable suggestion #1]
  • [Actionable suggestion #2]

If you’d like more details on how to execute those, just give me a shout.

Best,
[Your name]

send-now-hubspot-sales-bar

Buyers will be impressed by your willingness to offer help with no strings attached. At the same time, you’re demonstrating your subject-matter expertise. You’ll have the ideal segue to discussing how your product can improve their efforts in the same area even more.

3) A Missed Connection

Not very lucky lately

Hi [prospect name],

Maybe I should have brought my shamrock to work today -- I wasn’t able to connect with you at [planned time]. I was planning on covering [topic #1] and [topic #2]. To catch you up, here are some helpful resources:

  • [Link #1]
  • [Link #2]

If you’d like to try again, here’s a link to my calendar: [Link].

Cheers,
[Your name]

send-now-hubspot-sales-bar

While you might be tempted to guilt trip a prospect into rescheduling, this strategy never pays off. Even if you manage to get them on the phone, they’ll only be humoring you. Rather than wasting their time and yours, send them a follow-up email that summarizes the situation in a neutral way. Linking to resources is a nice extra touch.

Breakup Email Templates

Reach out one last time to prospects who have fallen off the grid.

1) Rinse and Repeat

Do you feel like Bill Murray?

Hey [prospect name],

February 2 has come and gone, but I’m starting to worry my emails to you are making you feel like Phil Connors in Groundhog Day.

No one wants to relive the same experience over and over. If [solving X challenge, exploring Y opportunity] is no longer a priority, please let me know and I’ll stop reaching out.

Thanks,
[Your name]

send-now-hubspot-sales-bar

Acknowledging it can be frustrating to receive multiple emails shows the buyer you’re human and makes the situation feel less “salesy.” And if they’re Bill Murray fans, the film reference will make them smile.

2) Starting Fresh

Spring cleaning

Hi [prospect name],

I’m spring cleaning my files and saw you hadn’t responded to my calls or emails in a while. Are you still considering [doing X, solving Y]? If not, I won’t reach out again.

Thanks,
[Your name]

send-now-hubspot-sales-bar

This short and sweet template gives the buyer one last chance to engage with you. If they’ve simply been busy, it’ll prompt them to respond or lose the opportunity. If they’ve decided not to buy, on the other hand, they’ll ignore you or say they’re not interested. Either way, you can move on.

As the days warm up, your pipeline should too. Use these fresh spring-themed sales emails to engage new prospects, follow up with existing ones, and say goodbye to stale opportunities.

HubSpot Free Sales Training

Topics: Sales Emails

Subscribe to HubSpot's Sales Blog

Join 82,000+ fellow sales professionals! Get HubSpot's latest sales articles straight to your inbox. Enter your email address below:

1 Comment

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

1 Comment