Email is crucial to salespeople's success. You invest time in perfecting your email copy, hyperlinking the right words, and placing the right call-to-action.
And if no one opens your emails, it could mean your job.
That's where subject lines enter the picture. Whether you're trying to connect with an executive, sell a prospect, or simply get a friend's attention, these subject lines influence whether or not those emails get opened -- so you don't want to send a terrible one.
Click through the presentation below to uncover sales email subject line stats. Each stat gives insight into subject line strategy -- from word choice to character count and beyond. Then, check out our collection of sales statistics to align your selling with the latest insights on consumer behavior.
Email Open Statistics
1. 35% of email recipients open email based on the subject line alone -Convince&Convert
2. Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't. -HubSpot