You might think that when sales reps log into social media it indicates they’ve lost focus and are slacking on their day-to-day responsibilities.

But what if I told you that the key to increasing revenue, employee productivity, and lead flow was as simple as sending a tweet? Would you still regard sales reps’ social media usage in the same light?

The modern buyer is changing and starting to rely on social media for input and information on products and services. In order to keep up, sales reps need to adjust accordingly and meet buyers online to build a relationship and convert them into customers.

Bearing buyers’ behavioral changes in mind, social media has become an incredibly powerful tool for sales. For example, did you know 40% of salespeople close two to five deals per year as a result of social selling? Or that companies that invest in social selling have seen their revenue growth double?

But the numbers don’t stop there. For more information on social selling and the “why” behind it, check out the following infographic from


HubSpot CRM no risk

Originally published Dec 18, 2015 7:30:00 AM, updated July 28 2017


Social Selling