Sales executives are always clamoring for ways to get ahead. They watch the market, identify trends in their organizations, and keep an eye on their competitors, all while trying to manage a playbook of shifting priorities.

It’s rarely clear just what the keys will be to take their organizations to the next level.

That’s why, for our newest research initiative, the RAIN Group Center for Sales Research studied 472 sales executives and sellers to determine what the Top-Performing Sales Organizations -- those with higher win rates, who meet challenging sales goals, and who achieve premium pricing -- do differently than the rest.

One of the most eye-opening findings? Top-Performing Sales Organizations win 62% of their sales opportunities, while The Rest win only 40%.

To help organizations struggling with low win rates, we identified eight key areas from that study where sales leaders should strive to improve if they want to beat their sales goals in 2016. These were compiled into the infographic below -- check it out and let us know what you’re planning to do to reach your goals next year in the comments section below.

If you want more highlights from the RAIN Group Center for Sales research study, download our complimentary white paper, Increase Your Win Rates & Beat Your Sales Goals in 2016.


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Originally published Dec 21, 2015 8:00:00 AM, updated February 01 2017


Sales Motivation