5 Types of Business Etiquette

Download Now: Free Business Plan Template
Aja Frost
Aja Frost


The workplace has seen a flurry of changes in recent years — from an influx of remote workers to the exile of cubicles in favor of open spaces. But one thing hasn't changed: the importance of business etiquette.

types of business etiquette: group of professional people talking

Business etiquette is a set of unwritten rules that guide how people behave in the workplace. Why is this important? Beyond the obvious reason — you want people to like you — having good manners helps put those around you at ease, which leads to better working relationships.

→ Download Now: Free Business Plan Template

Here, we'll cover the five types of business etiquette and tips to make a positive impression at work.

Business protocol is made up of a variety of different codes of conduct and manners, and it can vary across different companies, industries, and countries. Business etiquette is one element of business protocol.

Now let's dig into the five types of business etiquette, and our guidelines for sticking to them.

The 5 Types of Business Etiquette

Business Etiquette

Workplace Etiquette

These rules deal with your behavior at the office. Culture and expectations differ from company to company, so what's rude at one workplace may be normal at another.

For instance, HubSpot is dog-friendly, so my coworkers frequently bring their pups in with them. At a traditional office, showing up with Rover would probably annoy your colleagues — and may even get you in hot water with upper management.

Figure out what's acceptable and what's not by reading your company handbook, paying attention to how the executives behave (and following suit), and sticking by the standard rules (such as "Don't heat up excessively smelly foods in the break room").

That said, there are a few universal workplace etiquette tips to remember, including:

  • Acknowledge everyone you come into contact with. Even a simple "How are you?" or a quick smile is enough.
  • Clean up after yourself in shared spaces (i.e., meeting rooms, kitchen, etc.).
  • Show respect for shared items. Borrowed a stapler? Return it to the correct place. Did the printer run out of paper after you used it? Replenish it.
  • Practice active listening in conversations.

Active listening

  • Don't overshare about your personal life at work. Additionally, topics like religion and politics should be avoided.
  • Respect people's time by sharing information clearly and succinctly.

Table Manners and Meal Etiquette

There's far more to dinner and meal etiquette than knowing which fork to use. Luckily, once you've memorized these rules, you'll be well-equipped for any eating situation.

I can't even begin to cover them here — you should read a book on meal etiquette or watch some videos for a full briefer — but every professional should know the following:

  • Put your napkin in your lap when you sit down.
  • Order items in a similar price range to your dining companions.
  • Don't start eating until everyone has received their food.
  • Give others equal opportunities for conversation.
  • Pass condiments and dishes from left to right rather than reaching across the table.
  • Chew with your mouth closed.
  • Don't snap your fingers at your server.
  • Don't blow your nose at the dinner table. Instead, excuse yourself to visit the restroom.
  • After the meal is over, partially fold your napkin and put it to the left of your plate.


Being professional means contributing to a pleasant, productive, and inclusive work environment. Professionalism includes an entire range of behaviors; however, here are the most standard:

  • Keeping your word: When you make a commitment — whether it's big or small — keep it. If you know that will be impossible, give the other person as much notice as possible.
  • Being punctual: Show up on time (or early).
  • Remaining calm: Even in heated situations, do your best to stay cool.
  • Acting flexible: Sometimes you'll have to stay late, show up early, change plans, move meetings, and more to make things work. Unless this is happening all the time, accommodate these changes without raising a stink.
  • Using diplomacy: There will be people you don't like — prospects, coworkers, or both. Be kind and amiable anyway.
  • Accepting constructive criticism: Throughout your career, others will offer feedback. If you're closed off to it, you'll not only harm your professional rapport, you'll also lose valuable opportunities to improve.
  • Appearance: Follow the dress code and always practice good hygiene.

Communication Etiquette

Communication Etiquette

A large majority of our relationships hinge on good communication. Not sure what that entails? Let's break communication etiquette down into three categories:

Phone Etiquette

  • Don't speak too loudly or too softly. If you're worried about your volume, ask, "How am I coming across? Do you need me to talk more or less quietly?"
  • Never interact with your phone while you're with someone else. Keep it stashed in your pocket or bag at all times.
  • If you're on a conference call and you're not speaking, mute yourself so the others aren't distracted by the outside noise.
  • Use a pleasant but professional tone of voice.

Email Etiquette

  • Aim to answer internal emails within one day and external emails within three days.
  • Avoid overusing exclamation marks and smiley faces.
  • Default to "Reply" over "Reply All."
  • Check with each party before you make an introduction.
  • Check for grammar and spelling before hitting "send."
  • Don’t send anything that you wouldn’t say in-person.

In-Person Etiquette

  • Steer clear of complimenting someone's appearance, since this can make people feel uncomfortable.
  • Maintain eye contact 60% to 70% of the time.
  • Match their speaking volume.
  • Show interest in what they're saying.

5. Meetings Etiquette

Meetings are an important aspect of business communication that allow teams to share ideas, discuss strategy, and get on the same page about projects and priorities. And, due to an influx of hybrid and remote work, we have a new batch of "rules" for virtual meetings.

Below are some strategies for maintaining proper meeting etiquette, whether you're meeting in-person or virtually:

  • Send a meeting agenda around when you invite people to attend so they can prepare for the discussion in advance.
  • Be mindful of time zones and the daily schedules of the people you're inviting when setting a time so nobody has to attend a meeting too early or too late in the day.
  • Cater lunch or ask people to bring lunch if your meeting is scheduled during a typical lunch hour.
  • Introduce new team members or first-time attendees to the larger group.

In-Person Meetings Etiquette

  • Test your equipment beforehand to ensure a smooth meeting.
  • Give attendees up to five minutes to settle in before diving into the agenda.
  • Follow or set a clear agenda so people have time to think about contributions and ideas before presenting.
  • Ask questions at an appropriate time. Avoid interrupting someone while they're speaking.
  • Call on everyone who wants to participate in the discussion, or go around in a circle so everyone can speak.
  • Don't speak too loudly so as not to disturb people working around you.
  • Observe your body language; watch out for fidgeting, foot tapping, and swiveling your chair side to side.

Virtual Meetings Etiquette

  • Look at the camera — not your own face or theirs — so you seem like you're making eye contact.
  • Shut the door and make sure you're not interrupted by your pets, children, roommates, etc.
  • Before your meeting, check the area in camera range for inappropriate or overly personal items.
  • Provide non-verbal acknowledgement, like nodding and smiling.
  • Follow the dress code — even for virtual meetings.
  • If you're the meeting facilitator, make sure all participants have the chance to speak or present ideas, even if they're tuning in remotely.

These might seem like a lot of rules. And, well, you're not wrong. But rules have an upside: Once you know what to do, it's much easier to build and maintain a great professional reputation.

Business Plan Template


Related Articles


2 Essential Templates For Starting Your Business


    Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs