Prospects are busier than ever. It’s hard enough getting them to open your emails. Getting them to read and then reply usually requires a combination of skill, good timing, and dumb luck. Once salespeople send an email, how prospects respond is out of their hands.
One thing that’s definitely under reps’ control? The contents of their email.
An entertaining, memorable email can dramatically increase response rates. The following templates are designed to stand out from the typical sales emails filling up buyers’ inboxes.
How Humor Can Make Sales Emails More Effective
When it comes to sales emails, a little levity goes a long way. Most messages are straightforward and serious -- and boring. Adding a fun twist to their outreach helps reps distinguish themselves from the competition and make their pitch more memorable.
In addition, humor usually puts recipients in a better mood. Once their prospects are smiling, salespeople usually have a far better shot of getting time on their calendars.
That being said, no gimmick can make up for a bad sales process. If reps aren't capable of asking probing questions, diagnosing their prospect's needs, consistently adding value throughout the conversation, tailoring their pitch to the individual buyer's situation, and surfacing urgency, an attention-grabbing email will make zero difference to their bottom line.
7 Funny Sales Email Templates
1) When you’re reaching out for the first time:
According to Yes! 50 Scientifically Proven Ways to Be More Persuasive, businesspeople who sent a funny, inoffensive cartoon to their negotiation partners before negotiating generated higher levels of trust and 15% larger profits than those who didn’t send a cartoon.
Salespeople can leverage the same trust-building effects by including a cartoon in their outreach email.
2) When the prospect says “we’re all set” or “no thanks”:
Hearing this standard objection doesn’t necessarily mean there’s no opportunity. Use this template to make buyers think twice about brushing you off. If they’re truly not in a position to buy, they’ll remember you when the timing is better. And if they are a good fit, disarming them with a funny meme will likely lead them to think, “Hmm, this doesn’t seem like the average salesperson. Maybe I should give them a chance after all.”
3) When your prospect downloads content from your site or there’s been a trigger event:
To immediately differentiate yourself from other salespeople -- and hopefully, make the buyer laugh -- send them a tongue-in-cheek sales email as a follow-up to the compelling event.
4) When you want to schedule a demo at a conference:
Walking around the conference floor isn't usually the most scintillating activity in the world. Use this template to provoke your prospect's curiosity and make a conversation with you seem more fun than the typical booth chat. Even if they don't respond, they're likelier to stop by when they see your company's name.
5) When you’re reaching out to a prospect who never responded or went dark:
Rather than pretending your previous (unsuccessful) contact attempts never happened, bring them out into the open. Then, hook the prospect by discussing why this time is different.
6) When the prospect didn’t show up to your meeting:
Traditional guilt-tripping doesn’t work. Your prospect will be far likelier to reschedule if you make a light-hearted reference to the no-show.
7) When your prospect has gone dark:
Few things are more frustrating than a promising prospect who abruptly stops returning your calls and emails. Sometimes, an Adele reference is what you need to bring them back.
Not every buyer will be responsive to a humorous or offbeat email. Before sending one of these templates to your prospect, consider what you know about their personality and preferences from previous interactions or their social media accounts. If they seem more conservative or buttoned-up than your average buyer, a more traditional sales email might be wise.
But as CEO of Sales Hacker Max Altuscher says, “Don't be overly cautious. For the most part, if a prospect is just not answering you no matter what you do, sending a funny message is a great last-ditch effort.”
Editor's note: This post was originally published in October 2016 and has been updated for comprehensiveness, accuracy, and freshness.