If you've read anything about millennials -- the generation born between 1980 and 2000 -- you might not have the most positive view of them. Millennials have been called entitled, idle, and lazy -- hardly a flattering depiction.
Millennials are digital natives, and adopt new technologies seemingly twice as fast as the rest of the world. They’re also comfortable using social platforms like Twitter, LinkedIn, and Facebook to build relationships with prospects and establish a personal brand.
And don’t believe the people who try to tell you that millennials don’t take initiative -- over 50% of millennials already have, or hope to, start their own businesses. This entrepreneurial spirit translates into finding new ways to sell, whether it's optimizing their messaging for the best open rates or responding to emails with cheeky memes.