The New England Patriots won the Superbowl, but in many viewers' opinions, Always won the superbowl ads. The company's "Always #LikeAGirl" commercial, which called attention to the demeaning connotation the phrase "like a girl" has taken on, started a social media sensation after the game. Always encouraged women and girls to tweet about "all the amazing things [they] do" using the hashtag #LikeAGirl.
Jill Konrath answered the call on behalf of women in sales with her post "I Sell #LikeAGirl -- And I'm Proud of It!" Sales has long been a male-dominiated profession, but according to Konrath, she didn't succeed in sales despite her gender -- she succeeded because of it.
"It still amazes me how many companies don't think girls are really cut out for this business. They see us as too soft, too people-oriented -- and perhaps not 'money-motivated' enough," she writes. "The truth is, all the best salespeople I know sell #LikeaGirl -- whether they're male or female."
In addition to Konrath's thought-provoking post, here are five additional sales articles that made an impact this week. Check them out in case they flew under your radar.
1) Why It's So Hard to Fill Sales Jobs by Lauren Weber
Young people's aversion to risk and the stigma attached to sales is spelling trouble for tech companies in need of reps.
2) 5 Ways to Overcome an Objection to Your Price by Mark Hunter
You can never have too many tactics for neutralizing sticker shock.
3) A Bad Buying Process Beats a Good Salesperson by Anthony Iannarino
A must-read for those who believe a born salesperson can sell anything to anyone, no matter what.
4) Don't Trust Your Sales Process -- Challenge It, Break It! by David Brock
A must-read for those that read Iannarino's post and would like an alternate view.
5) Almost No One Is Going to Buy Your Products by Chris Taylor
I assure you, this post is not as depressing as it sounds. Get your daily dose of perspective.
What posts did you enjoy this week? Please share in the comments.