When your job is to close leads, it can be all too easy to think of every new lead as just another name on a call list.
But never forget that behind every ebook download form and every demo request, there are real human beings. Human beings with mood swings, families, insecurities, and personal and company goals.
If you knew these individuals personally, would you play mind games with them? Probably not. So why do so many salespeople opt to play mind games with leads and prospects? You've bought plenty of stuff before: Think about how you like to be treated when you're going through the buying process.
You might think that mind games are just another part of the job, but we want to show you the data behind why these games will make you lose leads. Check out the SlideShare and statistics below to learn more.