As a business professional, I can personally tell you that surveys are one of the most effective ways to obtain customer feedback — which is why it is so important for SMB owners to utilize free online survey tools. Still, creating and distributing them can be a challenge.
Without the right software, your team can spend days, even weeks, trying to produce a perfect survey. Even then, the quality and formatting of your hand-made questionnaire may not be up to par with the standards of your industry.
Instead, your team needs a survey creation tool that can help them set up an effective feedback loop. To help you with your search, check out the list below for the best free online survey makers.
Best Free Online Survey Tools
- HubSpot Free Online Form Builder
- Qualaroo
- SurveyMonkey
- SurveySparrow
- Lucky Orange
- ProProfs Survey Maker
- Jotform
- Delighted
- Survicate
- Usersnap
- Sogolytics
- Typeform
- Qualtrics
- SurveyPlanet
- Google Forms
- Alchemer
- SurveyLegend
- Zoho Survey
- Crowdsignal
- Survs
- FreeOnlineSurveys
1. HubSpot Free Online Form Builder
Start building forms in HubSpot for free today.
Best for Conversions
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited Responses (up to a million CRM contacts allowed)
Features and Compatibilities
HubSpot's Form Builder is available as part of its free CRM. With this tool, you can create surveys that automatically transfer customer data directly into your CRM.
You can customize form questions using the drag-and-drop editor and choose from over a dozen question types. And, after the form is submitted, the survey can trigger notification emails that either follow-up with customers or alert your team to new leads.
Paid Plans
Though HubSpot‘s Free Form Builder is already pretty powerful, more advanced versions that include additional customization options and automations are available through HubSpot’s paid Marketing Hub plans.
Keep in mind that all paid Marketing Hub plans have the same advanced survey features.
Price: Marketing Hub Starter, $45/month; Marketing Hub Professional, $800/month, Marketing Hub Enterprise, $3,600/month.
2. Qualaroo
Best for Audience Targeting
Number of Survey/Form Questions: 10
Number of Responses Allowed: Unlimited
Features and Compatibilities
Qualaroo stands as an exceptional customer experience software that empowers you to seamlessly gather feedback through online survey tools. It allows you to dive deep into customers’ experiences for contextual insights and understand the underlying sentiment driving their NPS responses.
You can create hidden survey Nudges™ for your website, mobile app, and SaaS product to collect in-the-moment feedback from the target audience.
Qualaroo’s advanced targeting capabilities, such as branching and skip logic, ensure you collect feedback from your desired audience at the right time to get precise insights that align with your goals.
Paid Plans
For starters, Qualaroo provides a 15-day free trial, and premium pricing is determined by a monthly or yearly plan. Depending on your needs for email or contextual surveys, your pricing can start at $69 per month and up to $299+ for businesses and enterprises.
Price: Essential Plan, $69/month; Premium Plan, $149/month; Business Plan, $299+/month
3. SurveyMonkey
Best for Simple Surveys
Number of Survey/Form Questions: 10
Number of Responses Allowed: 40
Features and Compatibilities
With SurveyMonkey, creating a simple survey is easy and you can immediately share it via a link or embed code. This is a good option for smaller businesses with fewer clients, as the free version only allows each survey to include 10 questions and collect 40 responses.
It does, however, let your team create unlimited surveys, so you can send out as many 10-question forms as you would like.
I have used SurveyMonkey countless times and can personally attest to its easy-to-use interface, and it also helps to share surveys from the platform because of its popularized name and logo.
Paid Plans
In addition to its free basic plan, SurveyMonkey offers a variety of paid plans for both individuals and teams. Individual plans offer unlimited questions per survey, increased survey responses, data exports, customization, and more.
Team plans offer similar features as the Individual plans. They also allow teams to easily share and control who can edit and view, add contributor seats, add or reassign accounts, integrate with collaboration apps, and more.
Price: Individual Standard Monthly, $99/month; Individual Advantage, $35/month; Individual Premier, $119/month; Team Advantage, $29/user/month; Team Premier, $79/user/month; Enterprise, contact for quote.
4. SurveySparrow
Best for Embedding
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/month
Features and Compatibilities
SurveySparrow is an option that can grow with you, offering a free package, enterprise-level functionality, and everything in between.
At the free version, you get 10 questions per survey and 100 responses per month. You can also embed your survey on a page, and it integrates with HubSpot and many other solutions, making it a great complement to your stack.
Paid Plans
SurveySparrow's paid plans offer unlimited survey questions, as well as additional responses and email shares per month. They also have enhanced survey sharing capabilities, data exports, increased contact limits, custom reporting, and more.
Price: Contact for quote.
5. Lucky Orange
Best for Segmentation
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 1000
Features and Compatibilities
A part of its broader conversion rate optimization toolkit, Lucky Orange Surveys help you connect your customer experience between visitor feedback and real visitor behavior.
The true power of this tool lies in its segmentation and triggering capabilities. Trigger one of four survey types based on segments like traffic source, browser type, or on-site behavior such as rage clicks or viewing a specific page. Once someone sees or completes a survey it updates their visitor profile so you can see a history of every interaction they've had with your site.
With a Lucky Orange subscription, you get unlimited surveys and custom triggers. Lucky Orange also has direct integration with HubSpot so installation is seamless and reliable.
Paid Plans
Every Lucky Orange plan includes access to all of its features — including surveys. For those solely interested in Lucky Orange‘s survey tool, you’re better off using the free version. However, if your business is also looking to increase pageviews on its website, you may want to consider its paid plans.
Price: Build, $14/month; Grow, $28/month; Expand, $58/month; Scale, $128/month.
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Free Customer Service Metrics Calculator
Calculate your business's key metrics and KPIs for customer support, service, and success with this free template.
- Customer Acquisition Cost
- Customer Lifetime Value
- Customer Satisfaction Score
- And More!
6. ProProfs Survey Maker
Best for Small Surveys
Number of Survey/Form Questions: Unspecified
Number of Responses Allowed: 10
Features and Compatibilities
ProProfs Survey Maker comes with a basic free plan that helps you create unlimited surveys. This tool has an advanced reporting feature, which allows you to analyze your survey results graphically.
You can easily decode the survey details like who took the survey, the day or the month of survey completion, etc. Further, you can easily integrate it with third-party applications like MailChimp, Zendesk, Freshdesk, and so on.
Paid Plans
To get more than 10 responses per month, you‘ll need to sign up for one of ProProfs’ paid plans, which also include respondent email notifications, customizable welcome and thank you pages, and more.
Price: Essentials, $0.05/response; Premium, $0.10/response.
7. Jotform Survey Maker
Best for Accessibility and Conditional Logic Functionality
Number of Survey/Form Questions: 100 with free plan
Number of Responses Allowed: 1000 with free plan
Features and Compatibilities
Jotform Survey Maker allows you to create, distribute, and analyze your surveys. Users can drag and drop questions into their desired format, and the platform supports a wide range of question types, including multiple-choice, drop-down, slider, and open-ended. Jotform surveys can be customized with branding elements such as logos and colors, and include conditional logic as well as form calculations, meaning every single survey can be unique to the person taking it. It also provides robust data analysis tools that present results in real-time with graphs and dashboards. The integration and template libraries are extensive, and powerful automation features are available.
Paid Plans
All features are offered with the free starter plan, excluding HIPAA-friendly surveys. Consider a paid plan if you need to collect more responses or send out more surveys. Jotform offers a 50% discount for educational organizations and nonprofits. Annual plans can also save you up to 20%.
Price: Bronze, $39/month; Silver, $49/month; Gold, $129/month; Enterprise, contact for quote.
8. Delighted
Best for Quick & Simple Customer Survey Solution
Number of Survey/Form Questions: Two, more with paid plans
Number of Responses Allowed: 1000/month
Features and Compatibilities
Delighted is fantastic at helping startups build simple customer survey programs like NPS, CSAT, Smileys, and 5-Star surveys. With 40+ integrations and self-serve setup, you can get up and running in no time.
The free plan includes everything you need to get responses and actionable insights including survey branding and question customization. You can tons of ways to distribute your surveys such as email, web, links, or in-app via SDK. If you use other software, Delighted has free integrations with apps like Slack, Intercom, Stripe, Google Sheets, and more. Delighted is a Qualtrics company, which means as your company grows, you'll be able to migrate seamlessly to a full-stack enterprise experience management solution.
Paid Plans
Delighted‘s paid plans allow you to add up to 10 additional questions to your survey, send up to 20,000 surveys a month, and access premium integrations with popular platforms like HubSpot so you can have all of your customer data in one place. You’ll also unlock access to AI-driven feedback analysis and be able to invite 20 users to your account.
Price: Premium, $224/month; Premium Plus, $449/month; Enterprise, contact for quote.
9. Survicate
Best for Short-Term Surveys
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
Features and Compatibilities
Survicate offers professional survey and NPS capability.It allows one active survey at a time with unlimited responses for up to seven days and unlimited questions, making it a great option for businesses expecting a quick turnaround on their surveys.
You can choose from more than 125 templates to make building your surveys easy, and Survicate integrates with HubSpot, Intercom, and more. The best part, in my opinion, is that you can organize all your insights in one place with their Feedback Hub.
Paid Plans
Though Survicate's free plan offers everything you need to get started, consider one of its paid plans if you are looking to publish multiple surveys at a time and need more advanced features, like custom design functionality and data exports.
Price: Feedback Starter, $89/month; Advanced Researcher, $129/month; Feedback Automation, $179/month; Team Insights, $269/month; Scale, $299/month.
10. Usersnap
Best for Visual Feedback, Bug Tracking, and Website Feedback Surveys
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
Features and Compatibilities
Usersnap is an easy-to-use customer feedback and bug-tracking tool designed to streamline visual communication between teams and users. With Usersnap, you can capture and annotate screenshots, allowing for clear and concise feedback on website/app elements, bugs, or user interface issues. The platform integrates seamlessly with various project management tools, ensuring a smooth workflow for development teams using, for example, Jira or Azure DevOps.
Usersnap's collaborative features enable multiple stakeholders, including designers, developers, and product managers, to work together efficiently. The platform supports unlimited projects, making it ideal for businesses with diverse product portfolios or multiple ongoing initiatives. With its user-friendly interface, Usersnap simplifies the feedback loop, reducing communication barriers and accelerating issue resolution.
Paid Plans
Usersnap offers a 15-day free trial, and its pricing is based on monthly or yearly subscriptions. Depending on your organization's size and specific requirements, plans start at $69 per month, catering to startups and small teams, and go up to custom enterprise plans with advanced features and support.
Price: Startup Plan, $69/month; Company Plan, $129/month; Premium, $249/month; Enterprise, $949/month
12. Sogolytics
Best for In-Depth Surveys
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 200 (Free plan)
Features and Compatibilities
Sogolytics is one of the most comprehensive free survey platforms, competitive with paid plans across the market. Unlimited questions, dozens of question types, and survey template, question, and answer banks make it easy to build quickly and start collecting feedback right away.
Multilingual options, visual customization, and many more options allow users to create attractive and engaging surveys — even just for one-time projects. This free Basic plan is a great choice for individuals and SMBs just getting started.
Paid Plans
Beyond the extensive feature set of the free plan, Sogolytics paid plans offer access to several cutting-edge features, including advanced logic and design flows, in-depth analytics and integrations, and even complete customer and employee experience management solutions.
Price: Plus plan, $25 per month; Pro plan, $66 per month; Premium plan, $99 per month; Enterprise plan, contact for pricing.
13. Typeform
Best for Personalized Surveys
Number of Survey/Form Questions: 10
Number of Responses Allowed: 10/month
Features and Compatibilities
Here‘s a free survey maker that lets you customize your survey’s design. Adding your brand's aesthetic can take it up a notch, and with Typeform, you can create unlimited custom surveys with no restriction on questions.
An especially cool feature is that you can embed responses into the text of your survey. So, if a respondent fills in their name in one question, you can refer to them by name in the following ones. This personalizes your surveys, creating a stronger relationship with your customers.
Unlock the full potential of your surveys by streamlining your data collection and customer relationships with the Typeform and HubSpot integration.
Paid Plans
In addition to everything that comes with the free plan, Typeform's paid plans also include increased monthly response allowances, unlimited questions per survey, and more.
Price: Basic, $25/month; Plus, $50/month; Business, $83/month; Enterprise, contact for quote.
14. Qualtrics
Best for Analytics
Number of Survey/Form Questions: 30/survey
Number of Responses Allowed: 500/survey
Features and Compatibilities
Qualtrics' free survey tool allows you to have three active surveys at a time. It offers a drag-and-drop builder and 50+ pre-built templates for ease of use. In addition, it also has eight question types as well as advanced logic and branching for a personalized experience.
You also get advanced reporting and data exports to help you uncover insights. As a professional who ideates for my team's strategy, I can tell you that having visualized reporting data from survey results is key to making informed decisions as your business grows and improves.
Paid Plans
Paid versions of Qualtrics' survey platform include unlimited active surveys, 22 question types, predictive intelligence, advanced data security, custom programing, and more.
Price: Contact for quote.
15. SurveyPlanet
Best for Large Surveys
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
Features and Compatibilities
SurveyPlanet's free version allows for unlimited surveys, questions, and responses. This lack of restrictions makes it a perfect option for bigger businesses that are constantly looking to survey large audiences.
Paid Plans
One limitation of the free version of this tool is that it can be difficult to export data unless you upgrade to the Pro version. Other advantages of SurveyPlanet's paid plans include custom themes, results filtering, and more.
Price: Pro, $20/month; Enterprise, $350/year.
Free Customer Service Metrics Calculator
Calculate your business's key metrics and KPIs for customer support, service, and success with this free template.
- Customer Acquisition Cost
- Customer Lifetime Value
- Customer Satisfaction Score
- And More!
16. Google Forms
Best for Accessibility
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
Features and Compatibilities
Google Forms is another tool that offers unlimited surveys, questions, and responses. Since Google Forms doesn't have a paid version, all of its capabilities are available to users. This means access to a full range of custom design and data export options. Some of the highest paying online surveys use Google Forms as a reliable survey host.
With Google Forms, it's easy to export data as it automatically syncs with Google Sheets. With the ability to incorporate free skip logic, add photos and videos, and include collaborators, Google Forms is a sure pick for smaller businesses who want a complete range of features within a simple interface.
16. Alchemer
Best for Targeted Surveys
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 100
Features and Compatibilities
Alchemer offers 3 free surveys with unlimited questions on their free plan. However, you can only collect 100 responses per survey, so it's best to use this tool with very targeted groups, such as a specific internal team or a select group of customers who recently purchased a product.
Paid Plans
Consider one of Alchemer's paid plans for unlimited surveys, increased response limits, custom survey branding and more.
Price: Collaborator, $49/user/month; Professional, $149/per user/month; Full Access, $249/user/month; Enterprise, contact for quote.
17. SurveyLegend
Best for Custom Designs
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 1000
Features and Compatibilities
With SurveyLegend‘s free plan, you’ll get three surveys, unlimited questions, and up to 1000 responses per survey with email sharing or embedding options. Plus, you can customize your survey's design, giving it enterprise-level quality without the cost.
Paid Plans
Paid versions of SurveyLegend are a good choice for larger enterprises and are used by companies like Samsung and Airbnb. They include data exports, duplicate surveys, increased survey and response limits, and more.
Price: Pro, $15/month; Business, $25/month; Legendary, $65/month.
18. Zoho Survey
Best Survey Template Options
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/survey
Features and Compatibilities
The free version of Zoho Survey has the components you need to create an effective survey. With this option, you can create unlimited surveys, but each one is restricted to 10 questions and 100 responses.
It also features over 250 survey templates and real time responses. This is a good option for smaller businesses that need to create quick, short surveys without any extra pizzazz.
Paid Plans
Paid versions of Zoho Survey offer a plethora of valuable features, including multilingual surveys, offline surveys, integrations, advanced reporting, and more.
Price: Plus, $25/month; Pro, $35/month; Enterprise, $75/month.
19. Crowdsignal
Best for WordPress Users
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 2500 “Signals” (Where a “Signal” Is Equivalent to a Data Point)
Features and Compatibilities
With Crowdsignal, there's no limit to the number of surveys, polls, and ratings that you create. Developed by the same team that created WordPress, the interface is easy-to-use and includes 14 types of questions including multiple choice and Likert scales.
There's also the ability for conditional branching for multiple survey path possibilities. The free version is capped at 2500 data points that you can collect before an upgrade to the premium plan.
Paid Plans
Crowdsignal's paid plans offer unlimited signal collection, report filters, audio file uploads, language packs, response notifications, and more.
Price: Premium, $15/month; Business, $45/month; Team, $29/user/month.
20. Survs
Best for Multichannel Surveys
Number of Survey/Form Questions: 5
Number of Responses Allowed: 100/survey
Features and Compatibilities
Survs is not just great for creating surveys but also distributing them across multiple channels with sharing options for email, website embeds, social, via a link, and even manually.
The survey maker itself allows for skip logic, pre-filling answers, and piping (to help with personalization). You'll be able to create unlimited surveys and collect up to 100 responses for each one.
Paid Plans
Companies needing more questions and responses per survey may want to consider one of Survs' paid plans. They include unlimited questions per survey and increased response limits as well as data exports, branded surveys, custom URL variables, and more.
21. FreeOnlineSurveys
Best for Artificial Intelligence
Number of Survey/Form Questions: Unspecified
Number of Responses Allowed: 1000
Features and Compatibilities
This tool is unique in that it uses artificial intelligence to analyze what you type so that it can suggest the question type and design for you.
This makes the survey building process quick and easy. In addition, page logic, text piping, A/B testing, and the aesthetic nature of this option make it a dream to work with.
Paid Plans
Consider a paid version of this tool if you are in need of unlimited survey responses and support for long running surveys.
Price: Essentials, $12.99/month; Pro, $25/month.
Best Survey Services
If it’s within your budget, paying for someone to manage the surveys on your behalf can save lots of time. Survey services provided by market research companies offer brands the opportunity to gain useful consumer insights without having to do all of the work themselves.
People who find this services useful include:
Marketers: Coming from a marketing professional myself, marketers can use insights from these survey services to inform their marketing strategies — measuring how consumers interact with a brand’s products and the messaging around them.
Researchers: Researchers may employ a survey service to gather information for a particular study or report. Additionally, they come in handy when researchers are working on projects for a client.
These companies offer brands a variety of services including mail surveys, online surveys and research, interviewing survey participants, and analytics reporting. Let’s take a look at a few leading survey service companies.
Toluna
Best for Midsize to Enterprise Level Businesses
Toluna is a market research company offering both an easy-to-use survey platform as well as focus groups and in-person interviewing services. The company boasts a global panel of over 43M participants across 70 countries ensuring you have a global audience at the ready to answer surveys and provide insights. Given its reach, it’s no surprise Toluna counts Sony, Amazon, and Kellogg’s as clients.
Quest Mindshare
Best for Midsize to Enterprise Level Businesses
Similar to Toluna, Quest Mindshare also offers everything from online surveys to focus groups. They offer over 1M panelists from over 20 industries in over 30 countries. Given its reach, Quest Mindshare is an excellent option for those running a global brand and who need insights that reflect that. B2B research is their specialty, accounting for 65% of the company’s transaction volume. Notable clients include CBS, Chevron, and Comscore.
Askia
Best for Midsize to Enterprise Level Businesses
Market Research group Askia has the edge of being run by a team of self-described “geeks, researchers product testers, statisticians, fanatical client support specialists, usability experts, quantitative research enthusiasts.”
As a result of that, clients get to lean on Askia’s expertise and leverage its cutting-edge AI technology to automate gathering consumer insights. The app platform make it easy to create a variety of questionnaires for the web, in-person, or by phone. These surveys can then be easily modified live, without any downtime on this mobile-first platform.
Begin Using Free Online Survey Makers and Tools
From personal experience, I have found that surveying customers is just one piece of building a feedback system that will inform your customer experience efforts. Now that you have a tool to collect responses, you can start gaining valuable insights. And what you do with them is up to you.
Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.
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