NPS survey tools help teams measure customer loyalty by collecting feedback and uncovering insights to boost customer satisfaction. The best NPS survey tools go beyond just survey collection. They help to segment results, automate follow-ups for both promoters and detractors, and visualize NPS trends over time.
Download Now: Net Promoter Score (NPS) Kit
[Free Templates + Calculator]
I’ve seen it firsthand as a former HubSpot Support representative. My team and I were usually the first to learn about customers’ experiences with the product at large. I would pass their feedback to the product or customer success teams who needed to take action. NPS survey tools help close the gap between feedback and action.
This guide reviews the best NPS survey tools available in 2026. Evaluation focuses on NPS scoring, automation, segmentation, and integrations to help success leaders find the right fit for their team.
What are NPS survey tools?
NPS survey tools automate the collection of Net Promoter Score surveys. They calculate customer loyalty scores and provide teams with the insights necessary to act on the results.
NPS is one of the most widely used customer experience metrics, and it is built around a single survey question: “On a scale of 0 to 10, how likely are you to recommend [Company/Product] to a friend or colleague?”
NPS survey tools group responses into promoters (9-10), passives (7-8), and detractors (0-6). They calculate NPS scores by subtracting the percentage of detractors from the percentage of promoters.
Most dedicated NPS software includes automatic scoring and trend reporting. Tools like Service Hub’s Customer Feedback Software go deeper, offering segmentation by plan tier, lifecycle stage, or region. Then, automated workflows for following up with both detractors and promoters.
Since Service Hub is natively integrated with HubSpot CRM, NPS data is automatically associated with contact records. Sales, service, and success teams get full visibility into a customer’s satisfaction history without switching platforms.
Free Net Promoter Score (NPS) Kit
Take control of your customer loyalty metrics with our complete NPS template + calculator.
- Easy-to-use NPS calculator
- Score interpretation tool
- Copy-and-paste survey template
- And more!
Download Free
All fields are required.
Form not available
Why conduct an NPS survey?
Teams conduct NPS surveys to measure customer sentiment. Low scores signal that teams should take action to mitigate churn risks. Service teams also get a deeper understanding of the customer experience to inform product and service improvements.
According to Bain & Company research, Net Promoter Scores explained roughly 20% to 60% of the variation in organic growth rates among competitors across most industries. However, the score itself isn’t what matters, though. It’s what teams do with it.
At HubSpot, when our teams acted on customer feedback quickly, customers felt seen and heard. Those experiences built their loyalty.
I still remember a support case where a customer flagged a niche bug deep within the product. I escalated it to the product team, who fixed it. The customer was elated and told me, “This is why I love HubSpot, you guys actually listen to me.”
How to Choose the Right NPS Software
To select the right NPS software, teams should assess their needs and existing technology stacks. Large organizations might need a feature-rich NPS survey tool with lifecycle automation and dashboards for segmenting responses. Meanwhile, small businesses may only require a lightweight NPS survey tool.
Below are six features that CS leaders should consider when evaluating NPS survey tools.
1. Post-Response Automation
Some NPS tools collect scores and stop there, but the best NPS software includes automated follow-up workflows. Post-response automation ensures teams take immediate, consistent action on customer feedback without relying on manual processes.
For example, using HubSpot’s Customer Feedback Tool and Service Hub workflows, teams can build an automation that triggers the moment a detractor submits a low score. An immediate follow-up email gets sent to address the friction the customer experienced.
Pro tip: Build separate workflows for promoters and detractors. Route detractors to a support queue with a follow-up task for CSMs. Enroll promoters in a referral, review, or expansion campaign.
2. Segmentation Capabilities
The best NPS platforms allow CS leaders to segment scores by customer attributes such as plan, tier, or lifecycle stage. With segmentation, teams see a clearer picture of which customers are thriving and what’s causing friction.
An overall NPS score of 40 might look fine on the surface, but it could hide a serious issue within a specific customer segment. Segmentation reveals hidden patterns.
Pro tip: Here are some customer segments to consider when setting up NPS segmentation:
- Enterprise clients vs. free tier or starter users.
- Newly onboarded customers vs. long-time loyalists.
- Customers who use specific features or products.
3. Multi-Channel Survey Distribution
NPS survey tools should support survey distribution across all possible channels. That includes email, shareable links, SMS, and in-app widgets. Customers today expect businesses to meet them wherever they are. CS leaders need to select an NPS survey tool that enables them to connect with customers through the channels they already use.
Pro tip: Email remains one of the most common channels for NPS surveys, giving customers time to reflect on their experience before answering. Meanwhile, in-app surveys are useful for collecting customer feedback in real time, immediately after an interaction.
4. CRM and Tech Stack Integrations
NPS data is useless if it exists in a data silo. NPS data must sync with existing systems, such as a CRM, to help teams turn insights into action. Service Hub’s customer feedback software integrates natively with HubSpot CRM, surfacing NPS scores and qualitative feedback directly on contact records.
A connected system gives customer success, service, and sales teams a single source of truth for customer sentiment, ensuring they have full context before interacting with a customer.
Pro tip: CS leaders should audit their existing tech stack and prioritize NPS survey tools that integrate with it, either natively or via a pre-built API connector.
5. AI Text and Sentiment Analysis
NPS is a valuable quantitative metric, but the best NPS tools also let teams collect qualitative feedback through open-text responses. These open-ended answers provide context that a score alone can’t capture. The top NPS survey tools use AI to process responses at scale and surface common themes. Two AI capabilities worth prioritizing include:
- Theme clustering: AI automatically groups hundreds of open-text responses into recurring themes such as “Pricing,” “UX Bug,” or “Support Speed,” helping teams identify systemic issues without having to read every response manually.
- Sentiment analysis: AI identifies the emotional tone in feedback, helping CS teams prioritize outreach to detractors.
6. Reporting and Dashboard Capabilities
NPS dashboards segment results by customer cohort. The best NPS platforms go further by mapping detractor scores to contract values and upcoming renewal dates. By connecting NPS data to CRM records, CS leaders can see exactly how customer sentiment translates to revenue.
Questions to Ask Vendors Before Choosing
- How does your platform handle detractor follow-up out of the box?
- Can I segment NPS by customer cohort?
- Which integrations are native, and which require third-party connectors?
- How does your platform manage survey cadence and prevent over-surveying?
- What does your AI text analysis do specifically, and how is it different from basic keyword tagging?
- What does implementation look like for a team of our size?
Best NPS Software Platforms
1. Service Hub’s Customer Feedback Software
Service Hub’s customer feedback software lets teams create NPS, CSAT, and CES surveys. Responses connect to contact records in HubSpot CRM. When a customer submits a survey, teams can see the customer’s response alongside a 360-degree view of their interaction history, without switching platforms. It also features NPS dashboards that visualize trends over time.
Full integration between HubSpot CRM and Service Hub creates a closed-loop workflow for gathering and acting on feedback. If a detractor submits a low score, teams can use an automated workflow to create a ticket, notify the account owner, and trigger a follow-up.
Key Features
- NPS, CES, and CSAT survey types with customizable templates
- Multi-language survey support for global customer bases
- Automated follow-up workflows triggered by NPS responses
- Survey responses tied directly to CRM contact records
- Built-in feedback dashboards with trend tracking over time
- Native integrations with Jira and Slack for alerting CSMs of survey responses
- Breeze AI for customer sentiment and trend analysis
Pros
- Native CRM integration centralizes feedback, reporting, and follow-up
- Built-in workflows automate follow-up for detractors and promoters
- Multi-language survey support
- Responses connected directly to contact records and deal history
Cons
- Follow-up automation requires Service Hub Professional or Enterprise
- Teams not already using HubSpot will need to adopt the broader platform to get full value
Best for: Teams looking for an NPS survey tool that connects directly to their CRM
2. Survicate
Survicate is a feedback platform that supports NPS surveys across email, web, in-product, mobile app, and shareable link channels. It supports creating surveys with custom branding. Teams can use advanced targeting features to trigger surveys based on behaviors, such as exit intent, visit duration, and scroll speed.
Key Features
- Multi-channel NPS distribution including email, in-product, website, mobile app, and links
- Advanced behavioral targeting based on user attributes and actions
- AI-powered text analysis and sentiment detection for open-ended responses
- Integrations with HubSpot, Salesforce, Intercom, Slack, Amplitude, and more
- Multilingual survey support with automatic translations
- NPS score tracking over time with built-in analytics dashboards
Pro tip: Survicate offers a native HubSpot integration, allowing marketers and CS leaders to pass NPS data directly into HubSpot to update contact records and trigger workflows.
Pros
- Strong HubSpot integration with two-way data sync and workflow support
- AI-powered sentiment analysis
- Multilingual survey support for global teams
- Generous integration library covering CRMs, analytics tools, and collaboration platforms
Cons
- Pricing based on monthly survey limits can get expensive fast
- Some reviews call out a less-than-intuitive UI/UX
Best for: In-app NPS surveys
Free Net Promoter Score (NPS) Kit
Take control of your customer loyalty metrics with our complete NPS template + calculator.
- Easy-to-use NPS calculator
- Score interpretation tool
- Copy-and-paste survey template
- And more!
Download Free
All fields are required.
Form not available
3. SurveySparrow
SurveySparrow is a CX platform with a dedicated NPS suite that leans on AI for both survey creation and analysis. Survey creators can outline a survey’s goal and context. SurveySparrow will then generate up to 10 relevant questions in seconds.
Key Features
- AI-powered survey question generation supporting multiple question types
- Conversational, chat-style surveys designed to boost completion rates
- Recurring survey scheduling with built-in throttling to prevent over-surveying
- Multi-channel delivery via email, SMS, web, in-app, WhatsApp, and offline
- CogniVue AI analytics for sentiment analysis
- Executive dashboard with real-time KPIs and data visualizations
- Native integrations with HubSpot, Salesforce, Zendesk, Slack, and 500 others
Pros
- AI-powered question generation speeds up survey creation significantly
- No-code builder with customizable branding and CSS options
- Conversational survey format tends to improve completion rates
- Built-in scheduling and throttling prevent survey fatigue
- Multi-channel distribution, including WhatsApp and offline kiosks
Cons
- No publicly available pricing, requires a sales conversation before evaluation
- HubSpot integration is not available at the Basic tier
- G2 reviews report costs can jump quickly for larger teams
Best for: AI-assisted NPS survey creation
4. Nicereply
Nicereply is a lightweight customer experience platform that helps teams create NPS, CES, and CSAT surveys. Rather than sending standalone survey campaigns, Nicereply embeds NPS surveys into email signatures. Post-resolution surveys are sent after a case or deal is closed.
Key Features
- NPS, CSAT, and CES surveys embedded directly in email signatures and post-resolution emails
- Website pop-up surveys and shareable survey link URLs
- Customer feedback analytics dashboard with trend reporting
- Frequency caps to prevent over-surveying
- Native integrations with Zendesk, Freshdesk, Front, Help Scout, Intercom, Aircall, Pipedrive, and Kustomer
Pros
- In-signature NPS surveys eliminate the need for separate follow-up emails
- Deep native helpdesk integrations with no manual data syncing required
- A focused feature set means less setup complexity and a shorter learning curve
Cons
- No HubSpot native integration
- No AI-powered text or sentiment analysis for open-ended responses
- Limited for teams seeking NPS as part of a broader CS platform or lifecycle automation suite
Best for: Embedding NPS surveys in existing helpdesk workflows
5. AskNicely
AskNicely is an AI-powered customer experience platform designed for service-based and brick-and-mortar businesses with multiple locations. Businesses like Jiffy Lube and Schweiger Dermatology Group trust it to deploy CX surveys across storefronts. AskNicely collects feedback across channels, making it a strong fit for businesses that need consistent NPS visibility across both digital and physical customer touchpoints.
Key Features
- AI text analysis for categorizing open-ended feedback into themes and sentiment buckets
- Service reporting that allows leadership to track NPS and other service standards at the individual, team, or location level
- Performance leaderboards that gamify CX by ranking locations and teams based on NPS and other CX feedback
- NiceAI for generative AI-powered feedback insights and recommendations
- Automated workflows for email follow-up and task creation
- Conversational surveys with branching logic
- Multi-channel delivery via email, SMS, web, mobile app, and kiosk
Pros
- Employee and location-level NPS visibility is unique among NPS tools
- NiceAI surfaces actionable insights from open-ended feedback at scale
- Performance leaderboards create accountability across distributed teams
- Strong fit for multi-location service businesses managing frontline staff
Cons
- Not suited for product-led SaaS companies where NPS is not tied to individual service interactions
- No free trial, only demos available
Best for: Businesses with multiple locations
6. CustomerGauge
CustomerGauge is a customer experience and NPS platform designed specifically for B2B businesses. It allows teams to trigger surveys based on user behavior, like specific feature usage and friction points. It includes reporting tools that visualize NPS-based revenue risk and the financial impact of customer feedback.
CustomerGauge’s key differentiator is account-level NPS tracking. Since B2B accounts consist of multiple individual stakeholders, averaging the NPS of individual contacts risks diluting key insights. CustomerGauge aggregates NPS scores across all stakeholders, giving CS teams a clearer picture of B2B customer sentiment.
Key Features
- Account-centric NPS that aggregates feedback across all stakeholders within a single account
- Revenue-based NPS reporting that maps detractor scores to contract values and renewal dates
- Gaige AI for automated feedback analysis, personalized follow-up drafts, and predictive account summaries
- Native integrations with Salesforce, HubSpot, Zendesk, and major ERP systems
Pros
- Purpose-built for B2B account management with no compromises for B2C use cases
- Revenue-linked NPS reporting flags high-value accounts at churn risk
- Global benchmark data provides meaningful industry context for scores
Cons
- Built exclusively for B2B, does not translate well to B2C use cases
- No publicly available pricing, requires a sales conversation before evaluation
Best for: B2B businesses tracking account-level NPS
7. Qualtrics
Qualtrics is an omnichannel customer experience platform that helps companies identify friction points through NPS and CSAT surveys. The platform offers a complete view of the customer for enterprises seeking to consolidate and act on feedback across all channels.
Qualtrics can monitor 100% of a company’s contact center interactions, measure the effectiveness of human and AI agents, and track customers’ digital experiences. From there, businesses can identify where they struggle on a company’s website or app.
Key Features
- NPS, CSAT, and CES surveys with advanced branching logic and segmentation
- AI-powered text analytics and sentiment detection
- Predictive analytics that use NPS data to forecast churn and customer behavior
- Omnichannel feedback collection across email, SMS, web, mobile, and IoT devices
- Native integrations with Salesforce, SAP, and major enterprise systems
- Online reputation management for monitoring and responding to reviews
Pros
- Powerful analytics and statistical modeling for enterprise NPS programs
- Predictive AI combines NPS with operational data to surface churn risk
- Complete customer experience solution for businesses seeking more than just NPS surveys
Cons
- Expensive and complex, with enterprise contracts typically running into the tens of thousands annually
- Steep learning curve with significant implementation and onboarding time required
- Overkill for smaller companies seeking a dedicated NPS survey solution
Best for: Enterprise teams that need advanced analytics and full experience management
8. Thermostat
Thermostat is a dedicated NPS survey tool that does one thing and does it well. Unlike other tools on this list that bundle NPS into a broader CX platform, Thermostat focuses solely on creating and sharing simple, one-question NPS surveys. Its free forever plan lets one user administer up to 200 NPS surveys per month, which is useful for startups and small businesses.
Key Features
- NPS surveys via email, embedded pop-up, shareable link, and API
- Custom fields for segmenting responses by attributes like plan tier, acquisition date, or spend level
- Score-based feedback triggers that show different follow-up messages to promoters versus detractors
- Integrations with Stripe, Mailchimp, ConvertKit, Drip, and 1,500 apps via Zapier
Pros
- Free forever plan is genuinely valuable, not a limited trial
- Clean, focused feature set with no unnecessary complexity
- Affordable paid plans starting at $49 per month
Cons
- No AI-powered text or sentiment analysis
- No native CRM integrations with HubSpot or Salesforce, relies on Zapier for connectivity
- Not suited for larger enterprise NPS programs
Best for: Small teams seeking a simple NPS tool with a free plan
9. SurveyMonkey
SurveyMonkey is a popular survey platform for quickly creating and sending professional-looking surveys. As a general-purpose tool, it is not specifically designed for NPS, though it offers NPS templates and a dedicated NPS question type.
For teams that already use it for other survey programs, adding NPS requires almost no learning curve and keeps feedback data consolidated on a single platform.
Key Features
- Pre-built NPS survey templates with AI-assisted creation
- AI-powered survey building that generates surveys from a text prompt
- 200 plus integrations, including Salesforce, HubSpot, Slack, and Tableau
- Industry benchmarking data to compare NPS scores against category averages
Pros
- Familiar interface with almost no learning curve for existing users
- AI-powered survey creation speeds up setup significantly
- Consolidates NPS alongside other survey programs in one platform
Cons
- Not purpose-built for NPS, lacks dedicated automation and closed-loop workflows
- No lifecycle-based survey triggering or detractor routing out of the box
- NPS sits alongside unrelated survey types, which can be distracting for CS teams
Best for: Teams already using SurveyMonkey for general surveys who want to add NPS
Free Net Promoter Score (NPS) Kit
Take control of your customer loyalty metrics with our complete NPS template + calculator.
- Easy-to-use NPS calculator
- Score interpretation tool
- Copy-and-paste survey template
- And more!
Download Free
All fields are required.
Form not available
10. Wootric (InMoment)
Wootric is a customer experience platform designed to help businesses measure feedback across the entire customer journey. Wootric specializes in microsurveys embedded directly inside web apps, mobile apps, and digital products. It triggers NPS, CSAT, and CES surveys based on specific user events, helping businesses capture feedback at pivotal moments.
Key Features
- In-app and in-product NPS microsurveys triggered by user behavior and custom events
- NPS, CSAT, and CES surveys across email, in-app, mobile, SMS, and Intercom Messenger
- Custom filters and segmentation by account, product version, or any user property
- Native integrations with HubSpot, Slack, Segment, Intercom, and Zendesk
Pros
- Behavior-based survey triggers capture NPS at high-value moments in the product journey.
- Access to InMoment’s broader XI platform for enterprise-grade analytics and text analysis
- HubSpot integration surfaces NPS data directly in CRM records
Cons
- The standalone Wootric experience is evolving as it integrates further into InMoment
- Pricing has shifted toward enterprise models since the acquisition
- Less suited for teams seeking a lightweight standalone NPS tool
Best for: Product teams that want in-app NPS triggered by user behavior
11. Retently
Retently is a customer experience platform built specifically for ecommerce and B2B businesses. It supports NPS, CSAT, and CES surveys and provides tools to manage survey cadence across segments.
Retently offers two separate survey solutions, each purpose-built for ecommerce and SaaS businesses. The ecommerce platform captures feedback throughout the shopping journey. In contrast, the B2B platform is designed to help businesses analyze feedback across the customer lifecycle to support long-term engagement.
Key Features
- NPS, CSAT, and CES surveys with omnichannel delivery via email, SMS, and in-app
- Automated workflows that route feedback, trigger follow-ups, and alert teams based on feedback sentiment and urgency
- Journey tracking that measures satisfaction across every customer touchpoint
- Survey throttling and cadence management to prevent over-surveying
- Native integrations with Shopify, Gorgias, Klaviyo, HubSpot, Salesforce, Pipedrive, and Zendesk
Pros
- Strong fit for both ecommerce and B2B SaaS with purpose-built solutions for each
- A/B testing helps determine the most engaging survey messaging
- Retently publishes annual NPS benchmark data that provides useful industry context
Cons
- Advanced analytics and enterprise features may require a higher-tier plan
- Less suited for large enterprise deployments compared to Qualtrics or CustomerGauge
Best for: Ecommerce brands and B2B teams that want NPS surveys with campaign management and journey tracking
12. Qualaroo
Qualaroo helps businesses gather feedback on the design and functionality of their products. It features advanced behavioral targeting tools and micro-surveys that can surface within digital experiences. Qualaroo is not exclusively an NPS tool; it offers NPS as one of its 10 question types, alongside CSAT, CES, and open-text formats.
Key Features
- Behavioral targeting based on time on page, scroll depth, exit intent, URL, geography, and custom user properties
- NPS, CSAT, CES, and open-text surveys delivered via on-site nudge, in-app, mobile SDK, and email
- IBM Watson-powered AI sentiment analysis and word cloud for open-ended responses
- Question branching logic for conditional follow-up questions based on score
- A/B testing for survey messaging and targeting rules
- Integrations with HubSpot, Salesforce, Slack, Google Analytics, Intercom, and Zapier
Pros
- Nudge targeting is extremely granular and precise
- A/B testing lets teams optimize survey timing and messaging for higher response rates
- Asynchronous code installation never slows page load speed
- Free forever plan available for small teams
Cons
- Primarily focused on website and in-app surveys, email NPS distribution is more limited.
- Less suited for dedicated relationship NPS programs or lifecycle-based campaign management
- Not purpose-built for NPS, which means CS teams may find it lacks dedicated NPS workflows
Best for: Teams that want precisely targeted on-site and in-app NPS surveys based on user behavior
13. Zonka Feedback
Zonka Feedback turns unstructured feedback from surveys, chats, tickets, reviews, and more into actionable insights. Zonka helps businesses build and send NPS surveys. But, that’s just scratching the surface of what Zonka does.
For teams simply looking to send NPS surveys and track customer sentiment, Zonka Feedback is overkill. Its real value proposition is as an enterprise feedback intelligence platform. The platform ingests feedback across channels, then uses AI to unify that data. Zonka then surfaces themes, detects sentiment shifts, and delivers role-based insights to teams.
Key Features
- AI thematic analysis, sentiment scoring, and impact analysis across structured and unstructured feedback
- AI Co-pilot for querying feedback data conversationally and surfacing root causes instantly
- NPS, CSAT, and CES surveys with omnichannel delivery
- Role-based dashboards tailored to CX leaders, product teams, support, and frontline staff
- Feedback ingestion from Zendesk tickets, Intercom chats, Google Reviews, App Store, and Play Store
- Native integrations with HubSpot, Salesforce, Zendesk, Intercom, Freshdesk, Slack, and Jira
Pros
- AI intelligence layer unifies NPS with other feedback sources for a fuller picture of customer sentiment
- Role-based dashboards eliminate the need for manual report building across teams
- Offline kiosk and WhatsApp survey channels cover touchpoints that most tools don’t
Cons
- Overkill for teams that only need a straightforward NPS survey tool
- Setup complexity increases as more data sources are integrated
Best for: Enterprise teams that want AI-powered feedback intelligence across multiple data sources, including NPS
Three Types of Net Promoter Scores
Not all NPS surveys measure the same thing. There are three distinct types of surveys, each designed to answer a different question about customer loyalty: relationship NPS surveys, transactional NPS surveys, and competitive benchmark NPS surveys.
Use a relationship NPS survey to measure overall customer loyalty, a transactional NPS survey to evaluate a specific experience or touchpoint, and a competitive benchmark survey to understand where the business stands relative to the market.
1. Relationship NPS Survey
A relationship NPS survey measures the overall health of the relationship between a customer and a business. It is the most common type of NPS questionnaire. The survey asks customers how likely they are to recommend the company to a friend or colleague, independent of any specific interaction. Teams typically send relationship NPS surveys on a recurring cadence to track loyalty trends over time.
2. Transactional NPS Survey
A transactional NPS survey is triggered after a specific customer interaction, such as completing a purchase, closing a support ticket, or finishing onboarding. Rather than measuring the overall relationship, it captures how a particular experience influenced customer sentiment. Transnational NPS surveys are useful for identifying which touchpoints in the customer journey drive loyalty or create friction.
3. Competitive Benchmark NPS Survey
A competitive benchmark NPS survey measures how a company’s NPS compares with competitors and industry averages. Rather than surveying existing customers, it gathers data that allows teams to compare their NPS data against competitors.
Frequently Asked Questions About NPS Software
What is the best NPS survey tool?
The best NPS survey tool depends on team size, existing tech stack, and goals for integrating NPS data. For teams already using HubSpot, Service Hub’s customer feedback tool is the best option. For small teams, a lightweight tool is the best fit. Saas teams and enterprises will benefit more from NPS survey tools that enable precise targeting.
Can I use regular survey tools for NPS?
General survey tools like Google Forms or SurveyMonkey can technically collect NPS responses, but they require manual work. Generic survey tools often lack built-in NPS benchmarks and lifecycle automation. Dedicated NPS software includes automatic score calculation and trend reporting.
What is a good NPS score?
NPS scores range from -100 to 100, and a score above 0 is generally considered good because it indicates more promoters than detractors. An NPS score above 30 is considered strong, above 50 is excellent, and above 70 is world-class. The most useful comparisons are against historical scores and direct competitors.
How often should I send NPS surveys?
Businesses sending relational NPS surveys to measure long-term loyalty and overall customer relationship health should send them quarterly, biannually, or annually, depending on the relationship and business type. The key is to reach a survey cadence that provides insights as the customer experience evolves, while avoiding survey fatigue.
Transactional NPS surveys measure satisfaction after a specific event, such as a support ticket closure or product purchase, and should be triggered automatically following the specified interaction.
Do I need technical skills to implement NPS software?
Technical skills are not required to implement most modern NPS survey tools. Most options feature no-code, drag-and-drop tools that help teams set up a survey without any development support.
Gauge customer satisfaction with NPS survey tools.
NPS survey tools are an effective way to gauge loyalty, uncover insights to improve the customer experience, and identify and mitigate churn before it happens. Using NPS survey tools like HubSpot’s customer feedback platform, businesses can gain 360-degree customer insights unified in a single source of truth. Support teams can then see the customer sentiment data they need to make informed decisions.
Editor’s note: This post was originally published in January 2021 and has been updated for comprehensiveness.
Free Net Promoter Score (NPS) Kit
Take control of your customer loyalty metrics with our complete NPS template + calculator.
- Easy-to-use NPS calculator
- Score interpretation tool
- Copy-and-paste survey template
- And more!
Download Free
All fields are required.
Form not available