25 Testimonial Examples to Build Hype

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Lindsay Kolowich Cox
Lindsay Kolowich Cox


When I research companies online, I don’t just want to hear the company’s pitch. I want to hear from its customers. That’s where customer testimonials come into play, and I’ve got 25 testimonial examples showing how customers can build hype for your business.

person gives a testimonial for a product

To generate these glowing testimonials, you need to know who your happy, successful customers are — and that's where collecting and analyzing customer feedback comes in.

Download Now: 25 Testimonial Page Examples [Free Guide]

Once you‘ve found those customers and collected their reviews, it’s time to turn that enthusiasm into powerful marketing collateral. Read on for a closer look at how to source, write, and distribute testimonials.

Table of Contents

Effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the work you do in the future. The best testimonials tell a story with friction and resolution. At the end of the day, your customer is the hero, but your brand gives them an assist to reach their goals.

25 Testimonial Page Examples

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  • Hotjar
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  • PandaDoc
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    Why Are Testimonials So Effective?

    Testimonials are a form of social proof, a psychological concept where people take cues from other people when they’re uncertain about what to do. People look for reviews and recommendations when making purchasing decisions to give them unbiased opinions and to discover how others have benefited.

    How to Ask for a Testimonial

    Asking for a testimonial might seem awkward, but with practice and systemization, it will become easier. Here's how to ask for a testimonial that inspires and motivates readers.

    1. Reach out with a personalized ask.

    A personalized request for a testimonial is appropriate in some instances. For example, if you are a small business just starting out or a B2B business, make a personal ask. Start with friends and family who will be an easy yes, then move on to established accounts that carry credibility in your community or industry.

    Send a personalized email demonstrating that you value their business and outlining what you need from them and how the testimonial will be used.

    2. Implement a review system.

    To collect testimonials at scale, implement an automated system to ask customers for reviews. This can look a few different ways:

    Create a customer survey for customer testimonials

    If asking for confidential feedback in survey form, make sure you ask for permission before sharing a testimonial on a wider scale.

    Video embed: https://www.youtube.com/watch?v=Oivm_UFVj08

    3. Encourage user-generated social content.

    Next, incentivize your users to share about your brand online. You can do this by running a challenge or giveaway on your social media accounts with a prize for participants. Some pay influencers, which comes with a different set of guidelines, but there are plenty of ways to encourage user-generated content for free.

    Testimonials come in different formats, but there are a few distinct qualities that all good testimonials have. Let's explore the elements you should look for when considering which testimonials to use. Each of these qualities can inspire readers and motivate them to take action.

    Be authentic.

    Although testimonials are easy to fake, your readers will likely know when an opinion is genuine or not. An authentic testimonial will describe the customer's problem and how your product/service solved it.

    When potential customers read testimonials, they‘re stepping into the person’s shoes in the testimonial and see themselves using your product. An authentic testimonial is virtually impossible for a marketer to recreate.

    Keep it short and direct.

    People have short attention spans, and very few will read or watch a long testimonial. A Wistia study found that the longer a video testimonial is, the lower its engagement. 45% of viewers stayed engaged with a video testimonial shorter than one minute, but that halved to 23% when a video exceeds five minutes.

    Lead with the human viewpoint and emotions to hook a reader’s interest. Keep written testimonials to two or three paragraphs, or a video/audio testimonial to under three minutes.

    Be specific.

    Avoid cliches and ambiguous phrases like “It was great!” that don't add much value. Great testimonials share specific benefits that the customer experienced. Use quantitative results like “grew our sales by %” to add details to a testimonial. If you can’t share statistics, detail the problem and share a story of how the product specifically helped solve the problem.

    Attribute it.

    Whenever possible, get permission to attribute a quote with the customer or company name. An attributed testimonial is much more powerful than an anonymous one. If you can’t attribute a quote, use as much detail as you can, such as the person's first name, location, and age or type of company.

    To personalize a testimonial, add before and after images, a speaker photo or company logo, and other images that help readers connect emotionally.

    Make it conversational.

    Good testimonials are not overly formal or technical. If they're full of technical jargon, your readers will disengage and move on to reading something else.

    10 Different Types of Testimonials

    Whenever possible, get permission to attribute a quote with the customer or company name. An attributed testimonial is much more powerful than an anonymous one. If you can’t attribute a quote, use as much detail as you can, such as the person's first name, location, and age or type of company.

    testimonial examples, ten types

    1. Quote Testimonials

    Quote testimonials display positive statements about your company in a customer or brand evangelist’s own words. This review style can be significantly more effective than traditional advertising methods, as most consumers will trust a peer over a paid actor. Include an image of the person to make it even more effective.

    If your company wants to attract customers of a different demographic, finding testimonials with the same profile as your new audience can help make the connection.

    2. Video Testimonials

    Video is one of the fastest-growing content mediums. 46% of companies using video create video testimonials, according to Wyzowl. Seeing another person share their story is more compelling than words on a page. 87% of marketers report that video has helped them to increase leads and sales, meaning they carry a powerful punch.

    Consider this two-minute video testimonial that HubSpot created with happy customer ClassPass.

    Video embed: https://www.youtube.com/watch?v=y4ek9w5bVDk

    3. Audio Testimonials

    Audio is similar to video in how it can influence and motivate your audience. You can use an audio testimonial in a podcast, radio ad, or LinkedIn content, for example.

    One great benefit of audio is that it‘s cost-effective. You don’t need an entire production crew and tons of expensive equipment. You only need a microphone, recording software, and a quiet room to record in. With those tools, you can tell an inspiring customer story by threading different customer quotes together in one track.

    4. Case Study Testimonials

    A case study is an in-depth analysis of a customer‘s experience with your company. These pieces — particularly powerful for B2B companies — use a more scientific approach to prove how your business played a role in the customer’s success.

    For example, case studies often use facts and observations to demonstrate how certain products or services benefit actual customers of your business. You can also use data visualization and storytelling to illustrate your benefits.

    5. Social Media Testimonials

    When people have an emotional brand experience (good or bad), they want to tell someone about it. That’s where social media testimonials come into play. When you do see customers talking about your brand on social media, make sure to engage with them. Like and comment on their post for added exposure. Be sure to ask permission before sharing those experiences on your website or other content.

    25 Testimonial Page Examples

    Get inspired by these 25 testimonial page examples from companies like:

    • Hotjar
    • Asana
    • PandaDoc
    • And more!
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      6. Customer Interviews Testimonials

      Customer interviews are an excellent way for your business to ask customers about specific aspects of your business and how they played a role in their success.

      This format lets you show off your different products and features and lets potential leads see their real-world application. You can repurpose a customer interview over multiple mediums: written, video, photos, and audio.

      7. Authority Testimonials

      Also known as “influencer testimonials,” authority testimonials are pieces of content that include a celebrity or spokesperson supporting your company.

      Often, this person is a significant influencer of your target audience and helps build your business's credibility.

      The most effective spokespersons are the ones who share the core values of the business and deeply connect with the target audience. Influencer testimonials can be expensive, and finding the right influencer can be challenging. Still, when they succeed, these campaigns can pay dividends for your company over time.

      8. Peer Review Testimonials

      Peer review testimonials are feedback that customers post on review sites like Yelp, Angi (formerly Angie's List), or Trustpilot. These reviews can influence customers as many consumers look at these review sites during decision-making, particularly when using a company for the first time. Studies show that 54% of consumers will only consider buying from a business if they have four or more stars on a review site.

      These reviews can be quickly captured, reformatted, and shared on your company's website, bringing social proof to your site.

      9. Blog Post Testimonials

      A blog post can be an informative way of displaying customer testimonials. You can write about a customer‘s story in-depth and break down subtle details within the customer’s journey. Once completed, the post can be shared either on your blog or on another blog that's popular in your industry.

      10. Press Review Testimonials

      For growing companies, getting your business featured in the news (for the right reasons) is a big accomplishment. Just like the restaurant Five Guys decorates its walls with press accolades, consider how to highlight positive media reviews. Capture quotes, buy reprint rights, and share media coverage of your brand on social media.

      Feeling inspired yet? Good, but before you start crafting your customer testimonials, it's important to understand some of the best design practices.

      The next section covers key design fundamentals you'll want to focus on when creating customer testimonials.

      Testimonial Design Best Practices

      While customer testimonials can appear in many formats, there are still some common guidelines to follow regardless of your chosen approach.

      testimonial design best practices

      Including the following elements in your customer reviews will make your customer testimonial feel more genuine for your target audience.

      1. Get inspired.

      Testimonial pages should feel unique yet familiar. Often, the best ways to learn are to be inspired by successful examples. Testimonial pages are no different.

      That‘s why we compiled a guide filled with the 25 best testimonial pages from companies we’ve seen online. Download the guide to get inspiration for your testimonial page.

      Featured Resource: 25 Testimonial Page Examples

      testimonial page examples

      Get the Guide for Free

      2. Make it visually engaging.

      The best testimonials paint a picture with words so readers can understand your purchasing value. Be sure to feature testimonials with descriptive language that's enthusiastic and detailed to help convince your prospects to make a purchase.

      Take your testimonial page one step further by incorporating more visual elements like images, videos, and social media feeds.

      These are relatively easy ways to make testimonial content more engaging and prove to readers that the testimonial comes from a real person.

      3. Make it specific.

      Make sure the testimonials you feature dig deeper than “I love [brand name]!”

      Choose reviews from customers who can highlight specific use cases for your product or service so readers can envision their own specific use cases that your brand could help with.

      Ideally, your customers will agree to serve as case studies, and you'll be able to publish comprehensive stories with specific details that your sales team can share with prospects.

      4. Keep it aligned.

      Highlight testimonials that align with specific features of your product or service. Then, connect the dots for readers by linking to different product or tool pages. This allows readers to learn more about what they've just read.

      All the better, if there are relevant images or demo videos you can share alongside these specifically aligned testimonials.

      5. Use a website page builder.

      To maximize its intended impact, a testimonial page should be well-designed and visually appealing. You can use a free website builder with themes and templates to quickly make a testimonial page that stands out. 

      Simplified illustration representing CMS design templates

      Get started with HubSpot's free website builder.

      What do these look like in action? Check out the testimonial examples below to find inspiration for your testimonial page.

      1. Stio's Brand Ambassadors

      testimonial examples, stio

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      Testimonial Type: Authority

      Outdoor enthusiasts need to know that a product is durable and safe (sometimes in extreme conditions!) before they will purchase it. Stio’s approach adopts brand ambassadors who wear its products and advocate on the company's behalf.

      In its testimonial pages, Stio's brand ambassadors answer interview questions about their interests and excursions for inspiration. The ambassadors mention Stio products and include a product carousel for their favorite gear at the bottom of each testimonial page.

      A quote we love: “That the Outside is for Everyone! My passion is to support my community in getting outside.”

      The testimonial introduces the reader to someone they can empathize with. This testimonial has a link to a blog post that further promotes the business.

      2. Blue Apron's Instagram How-To

      testimonial examples, blue apron

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      Testimonial Type: Social Media, Authority

      Testimonials don't need to be elaborate. In fact, this testimonial by Instagram influencer Cody Tries Stuff is great because it's easily shared via social media or the company's website. That way, the brand can engage with leads on the channels they're most comfortable using.

      It's also incredibly effective and has a foodie audience. Plus, it shows you how to use the meal kit with a discount code. Consider this comment from one of Cody Tries Stuff’s followers: “This is without a doubt the greatest blue apron ad that’s ever been created. The only time I’ve considered giving it a try.”

      Pro tip: For social media reviews, consider inviting an expert to showcase your products, and don't hesitate to include more informal elements like cute animals. (Ultimately, of course, it depends on your industry.)

      3. Villa’s Tacos LA Times Review

      testimonial examples, villa

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      Testimonial Type: Press Review

      Sometimes, testimonials don't have to come from customers. In this example, a Los Angeles-based restaurant was given a wonderful review by a critic from the LA Times.

      While these testimonials don‘t come every day, it’s important to seize these opportunities and put this content on blast for potential leads to see. It's also incredibly effective for a party unrelated to your business to review your product publicly.

      For example, if you own a restaurant, you can potentially send pitches to editors, and if you sell a tech product, consider pitching your solution to tech publications. These sorts of reviews not only generate buzz but offer a uniquely unbiased yet editorialized view of your offering.

      A quote we love: “Among choices of meat, I savor the nubbly beef and chorizo but take particular pleasure in the rich, hashed chicken leg that absorbs the mesquite smoke most profoundly.”

      Getting this specific testimonial from a reputable third party inspires readers to desire your offering.

      4. Fabletics' #MyFabletics Hashtag

      testimonial examples, fabletics

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      Testimonial Type: Social Media

      Fabletics leverages social media to collect testimonials from its customers. For example, it encourages customers to post themselves on their Instagram pages wearing Fabletics products and tagging “#MyFabletics.”

      This provides a surge of engagement for the brand's social account and creates free advertisement through customer advocacy.

      This is one of the most cost-effective methods for collecting unbiased customer testimonials. You can create a hashtag and easily start promoting it on Instagram or TikTok without paying a single dime.

      What we love: Even if users don‘t write a lengthy caption singing praises to your product, a picture will more than say enough. The quality of the product and the user’s emotion in the photo will show that your product works.

      5. Harry's Trustpilot

      testimonial examples, harrys

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      Testimonial Type: Peer Review

      As you can see in the image above, Harry's has done a great job of building up its credibility on consumer review sites like Trustpilot.

      Trustpilot is a highly regarded review site. High ratings give personal care company Harry‘s a major vote of confidence. You’ll rarely find a negative review, though it's worth noting that a few negative reviews can lend credibility by making the reviews seem authentic. A TrustPilot account also enables you to analyze the reviews, pinpoint trends, and identify areas of improvement.

      A quote we love: “How to solve my issue with my razor's lubrication strip disintegrating was explained promptly and politely. And a free pack of cartridges was sent to compensate. Excellent service.”

      6. Ahrefs Customer Quotes

      testimonial examples, ahrefs

      Image Source

      Testimonial Type: Quote

      While Ahrefs doesn't have a lot of quote testimonials on its homepage, the quotes used are catchy, specific, direct, and inspiring. In addition, the customer quotes come personalized with photos.

      We love the simple carousel format and the way you can click through different industries for quotes. The testimonial featured above is from Maile Waite, head of content for Ahrefs client CloudApp.

      A quote we love: “Using Ahrefs' data to plan our content strategy helped us increase visits to our blog by over 200% compared to the previous year.”

      7. FASTSIGNS Customer Testimonial Video

      testimonial examples, fast signs

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      Testimonial Type: Video

      FASTSIGNS’ testimonial video focuses on several customers who love to use their product. It's simple storytelling at its best and emphasizes the impact and end result of the products. This three-minute video has more than two million views.

      8. BambooHR's Case Study Testimonial

      testimonial examples, bamboo

      Image Source

      Testimonial Type: Case Study

      The big smiling picture of Angie stands out and invites readers to consider how BambooHR helped her organization. This is a real person that we'll love to trust.

      The case study above focuses on the challenge, the solution, and the result. In addition, quotes from Angie are included in the content to personalize the testimonial and make it more relatable to readers.

      A quote we love: “I can have training with the supervisors on how to utilize goals or assessments [in BambooHR], or how to do one-on-ones. And across the board, it's the same, no matter the location. That brings that consistency you must have with multiple branches in multiple locations.”

      9. OptinMonster's Case Study Testimonials

      testimonial examples, optinmonster

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      Testimonial Type: Case Study, Testimonial Quote

      OptinMonster leverages social proof at scale by showcasing a large testimonial page with a pull quote and photo for each. with has used this to its advantage by featuring such people on its website. When you click on one, it opens a full case study with quantitative results illustrated at the top, followed by a narrative about the customer journey.

      A quote we love: “We are all in on OptinMonster. It works seamlessly for us. It has allowed us to dramatically increase our email subscribers.”

      10. Zendesk's Case Studies

      testimonial examples, zendesk

      Image Source

      Testimonial Type: Case Study

      Zendesk has a dedicated customer page that contains success stories of companies that use the product. The testimonials works for several reasons. Let’s take a look at the example above.

      First, there are quote testimonials from the main players at Tile, offering social proof to readers. Second, the case study is also specific by highlighting the company's challenges and how Zendesk helped.

      A quote we love: “With the Zendesk and Ada integration, we were able to not only save costs on seasonal headcount, but we were also able to see revenue growth from customers who were being served at faster rates.”

      Now that you’ve seen some excellent testimonial examples, let’s look at how to create your own testimonials.

      Where To Share Testimonials

      After you‘ve collected several valuable testimonials and designed them the way you like, it’s time to consider how you'll distribute them. I advise adding them everywhere your potential customers might be! Look beyond the testimonial page with these five placement ideas.

      1. Home page. A customer quote goes a long way in hooking a reader’s attention and causing them to browse further on the website.
      2. Landing pages. Sprinkle social proof into your landing pages and services pages by adding a relevant quote or link to a case study on each one.
      3. Ad content. Let your customers vouch for you in paid ad campaigns and watch the results roll in.
      4. Social media content. Share testimonials across your social media channels for high engagement. Don’t forget to tag your clients in the content and ask them to share it so you can reap the brand exposure with their networks.
      5. Testimonial pages. While many companies spread testimonials throughout their site, creating a dedicated testimonial page is also a good idea.

      25 Testimonial Page Examples

      Get inspired by these 25 testimonial page examples from companies like:

      • Hotjar
      • Asana
      • PandaDoc
      • And more!
      Learn more

        Download Free

        All fields are required.

        You're all set!

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        Testimonial Page Examples: What Elements Make a Good Testimonial Page?

        Testimonial pages are often one of the most visited pages by potential customers. Here are some of the most important components to include in your company's testimonial page and 14 examples to inspire your design.

        Choose headlines carefully.

        Even though testimonials provide a wealth of value, many customers won't take the time to read every one you put on your testimonial page.

        One way to ensure potential customers easily find the testimonials most relevant to them is to use descriptive headlines. Instead of summarizing the entire testimonial into a headline, try only including the most important part. It may be a comment on a specific product or a result the customer received by working with your company.

        Ultimately, you'll see better engagement rates if you keep headlines to around five to seven words.

        Paint a complete customer profile picture.

        As stated earlier, people are more likely to buy a product if a peer has had a good experience with the company or service. One way to connect a potential customer with a current client is through a customer profile.

        In your testimonials, include all the information you can about the customer — age, gender, occupation, company, etc.

        The more data you can share about the person, the more likely someone visiting the page will personally connect with the testimonial.

        Consider featuring a single testimonial.

        There are many ways to organize your testimonial page, but one of the most impactful is to consider featuring a single testimonial above all the others.

        For example, if one of your company‘s key differentiators is your team’s customer service, you‘ll want to pick the best testimonial you have around a customer’s experience.

        Having the glowing review be the first thing potential clients see can help drive home that your company prides itself on delivering exceptional service.

        Now, let's see how other companies utilize their pages to drive leads.

        1. HubSpot

        testimonial examples, hubspot casestudies

        Image Source

        On our own testimonials page, HubSpot features enthusiastic customer reviews detailing the benefits, quantitative results, and implementation journey to HubSpot. The teaser for each case study shows the company’s industry, size, and hubs used, letting readers pick a case study that’s closest to their experience.

        What we love: The testimonials make it clear that the change was worth it for the customer.

        2. Bluebeam

        testimonial examples, bluebeam

        Image Source

        Many companies struggle to grab people's attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page.

        While it's technically called a case studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel.

        What we love: Scroll down, and you can also click on video case studies and view customer panels.

        3. mHelpDesk

        testimonial examples, mhelpdesk

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        Visit mHelpDesk‘s testimonial page, and you’ll see videos and text testimonials equipped with pictures.

        Some of the testimonial videos don't have high production quality.

        However, they get the message across and cover useful and relevant information — which shows you don't need to invest thousands in production to get some testimonial videos up.

        What we love: In line with the theme of earning trust, the testimonial page displays awards and badges of recognition.

        4. ClearSlide

        testimonial examples, clearside

        Image Source

        One of the first things we noticed about ClearSlide‘s testimonial page is how creatively it’s named — “What They're Saying.”

        It includes a smattering of quotes from customers, topped with client logos from big names like The Economist and Starwood.

        Pro tip: If you have celebrities or influencers within their community, include and even highlight their testimonials on your page.

        5. FocusLab

        testimonial examples, focuslab

        Image Source

        FocusLab took a unique and very cool-looking design approach to its testimonial page — which is fitting, seeing as it‘s a design agency. Again, it’s technically a visual catalog of both previous projects and works-in-progress.

        Instead of just listing client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the full case study — with quotes occasionally appearing in between.

        What we love: Not only does FocusLab cover the challenges faced by clients and how FocusLab helped solve them, but the case studies also include some of the steps in the design process.

        25 Testimonial Page Examples

        Get inspired by these 25 testimonial page examples from companies like:

        • Hotjar
        • Asana
        • PandaDoc
        • And more!
        Learn more

          Download Free

          All fields are required.

          You're all set!

          Click this link to access this resource at any time.

          6. 99designs

          testimonial examples, 99design

          Image Source

          99designs takes an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector, the page is headlined with an eye-catching video with customer reviews below it.

          What we love: The page allows users to sort through customer reviews by category so they can read the ones most relevant to them.

          7. Slack

          testimonial examples, slack

          Image Source

          Slack‘s customer testimonials are under a section they’ve called “Customer Stories,” highlighting an individual company per post.

          Slack uses individual testimonials to highlight key product features and how the customer used them — a genius way to give a product tour while also letting happy customers sing your praises.

          What we love: Each review features a quote that summarizes how Slack helped the customer's business. From each blurb, visitors can click to learn more about the specifics of that customer case study to get even more insights.

          8. Dribbble

          testimonial examples, dribbble

          Image Source

          Dribbble's “wall of love” is clean and simple with highlighted quotes, names, and photos. What we love about this page is how honest and straightforward the user reviews are.

          It‘s quickly clear to a reader that these testimonials haven’t been altered or edited — which lends the site a degree of authenticity and trustworthiness that might convince someone to start using the product.

          Pro tip: Avoid over-editing your customer‘s testimonials. Otherwise, it’ll sound like you wrote them, even though you didn't.

          9. BioClarity

          testimonial examples, bioclarity

          Image Source

          BioClarity's cruelty-free, plant-derived skincare line is about one thing: being green. Green is all over the website, and its Instagram is covered in images of people applying green serums to their faces.

          In this case, pictures serve as better testimonials than words — but BioClarity still uses both.

          On its results page, visitors can see photo collages of customers before and after using the product, as well as enthusiastic videos and words of recommendation — all in a soothing green theme.

          What we love: Visitors can click on the reviews page to read in-depth product reviews from real customers from the results page.

          10. Kissmetrics' Customer Quotes

          testimonial examples, kissmetrics

          Image Source

          The testimonials page for Kissmetrics features quotes from three customers who describe how the software helped them achieve their goals.

          Notice how they highlight different features that Kissmetrics offers and how using the software directly impacted their business.

          What we love: This is a great example of a testimonial page that showcases the brand's value.

          11. Xero

          testimonial examples, xero

          Image Source

          Xero's customer stories page is beautifully designed and extremely user-friendly. It features detailed biographies of its customers and really makes you feel connected to their stories.

          In one example, we meet Amy, who‘s using Xero’s software and services to run her business.

          Her testimonial page includes quotes, videos, and plenty of pictures showing not only how Amy uses Xero but also showing off her interests and personality as well.

          This makes Amy‘s testimonial more relatable to Xero’s target audience because it feels genuine. And, since we feel like we know Amy through her page, we're more likely to trust her testimonial.

          Pro tip: Use storytelling elements to bring your customers' experiences to life.

          12. Birddogs

          testimonial examples, Birddogs

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          Birddogs has a neat testimonial page that‘s perfectly on-brand with the company’s marketing approach.

          The online clothing retailer prides itself on its loud personality and encourages its customers to be laid-back, humorous, and creative. As a result, we get to read hilarious testimonials from the brand's customer base.

          For example, one customer says wearing Birddogs is “like Bob Ross painting a landscape across [his] groin hinge.” While it's silly and facetious, it shows how the brand can connect with its target audience.

          What we love: Not only is the company's marketing taking effect on its customers, but customers are actually responding to the business on the same playing field.

          25 Testimonial Page Examples

          Get inspired by these 25 testimonial page examples from companies like:

          • Hotjar
          • Asana
          • PandaDoc
          • And more!
          Learn more

            Download Free

            All fields are required.

            You're all set!

            Click this link to access this resource at any time.

            13. REI

            testimonial examples, rei

            Image Source

            Here's a good example of a blog testimonial page for an outdoor retailer. REI uses this section of its blog to promote different benefits and uses for its products.

            What we love: Customers can contribute stories, and readers can vote and comment on the posts. This structure not only starts valuable conversations about the business but also creates a community of like-minded customers.

            14. Esch Landscaping LLC

            testimonial examples, esch

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            At the end of the day, if you‘re an SMB, your testimonial page shouldn’t break the bank. You don't have to build out an entirely new sector of your site to showcase your testimonials effectively.

            Instead, build your testimonial page directly into your site's interface, like the example above.

            Esch Landscaping has a clean, straightforward testimonial page that‘s integrated seamlessly into its main site. It has videos highlighting the company’s work and individual quotes from clients who were satisfied with their experience.

            What we love: This is an excellent example of how SMBs can execute a cost-effective testimonial page.

            Create a Testimonial Page to Grow Your Customer Base

            Once you‘ve created a testimonial page, don’t forget to promote it. Send it to the customers you featured, your sales staff, and even to your other customers if you think they'd be interested.

            And don't forget to add a link to your testimonial page on your homepage, on your “About Us” page, or as part of your overall navigation. These testimonials will generate positive word-of-mouth and exponentially increase your customer base.

            Editor's note: This post was originally published in April 2018 and has been updated for comprehensiveness.

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