What happens when social media meets the market?

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Jennifer Wang
Jennifer Wang

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Stock Performance Social MediaShares of neighborhood networking platform Nextdoor have rocketed since its public debut — and it’s not the only one to turn virtual popularity into real-world gold.

social-media-market

A look back at the IPOs of social media companies shows that almost all of them garnered enthusiasm from investors in the first 5 days:

  • Twitter leads the pack with a 64% pop
  • Pinterest is the runner-up with a 52% increase

The lone exception is Facebook, which elicited a pedestrian response in its early days. The company (now Meta, obvs) recovered from its stumble, climbing 800% since its 2012 listing.

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