When crawling your website, search engines try to gather as much information as possible. In addition to looking to the title, headings, body of text, URL, and other on-page SEO elements, search engines also look for data that isn’t visible to the front-end user. This data is known as meta tags.
According to Google, meta tags are another way site owners can tell search engines about their sites. These tags might contain the meta description, author, type of document, language, copyright, and any other relevant information about the site. It’s important to note that keyword meta tags haven’t been a ranking factor since 2009 so you don’t have to worry about those. Just focus on adding keywords to optimize your on-page elements.
Because the default installation of WordPress does not contain meta tag data, site owners must add this data themselves. They can do so manually by adding meta tags in their theme’s template files or by using WordPress plugins. Let’s walk through each method below.
How to Add Meta Tags in WordPress Manually
Manually adding meta tags in WordPress is relatively simple. For this demo, we’ll use the example from the WordPress Codex. Imagine you’re Harriet Smith, a veterinarian who blogs about their animal stories on WordPress. You want to add the following generic meta tags to your site:
While manually adding meta tags is a relatively simple process, it only works if you have a clear purpose for your website like Harriet. In that case, you can use basic information to create generic meta tags and place these in your header.
If your site covers a wider range of topics, then you’ll need to set unique meta tags for each post and page. You can do so using a plugin.
How to Add Meta Tags in WordPress Using a Plugin
With a plugin, you can add generic and unique meta tags to your WordPress site. We’ll walk through how to add them using the Meta Tag Manager plugin. If you’re using another plugin, check out its documentation for exact steps.
1. First, log into your WordPress dashboard.
2. Click Plugins > Add New.
3. Search for “Meta Tag Manager.” When the search result appears, click Install Now and Activate.
4. You’ll be automatically redirected to the tab containing all installed plugins on your site. At the top of the screen, you should see a message confirming the plugin has been activated.
5. Navigate to Settings > Meta Tag Manager.
6. Now you can begin creating global meta tags and assigning them to different areas on your site. Let’s say you want to add an author meta tag for all posts on my site. You’d configure the settings as shown below.
7. Then, switch over to the General Options page and make sure that posts, pages, and media are listed in the field labelled “Post Type Support.” That way, when editing a post, page, or media file, you can add meta tags that will only be displayed on that specific item.
8. When editing in this way, the Meta Tag Manager will appear as an individual meta box, as shown below.
In the demo below, you’ll see that I’m in the post editor. I scroll past the Yoast SEO meta box to the Meta Tag Manager meta box and add a meta description tag that’s unique to this specific post.
Following the same process, you can add unique meta tags to all your posts and pages.
Adding Meta Information to Your Site
To provide search engines with as much information about your WordPress website as possible, you can add generic meta tags in your theme’s header. Or you can use a meta tag plugin to create and manage global meta tags as well as custom meta tags for your individual posts and pages. Pick the method that works best for you and your site.
Originally published Jun 29, 2020 7:00:00 AM, updated June 29 2020