If you're building a website, you want it to look clean, sleek, eye-catching, polished, intuitive, user-friendly, organized, etc.
Long story short, you want your website to look good — and sometimes, that's easier said than done.
There are countless WordPress themes available, but how do you know which one is right for your business? They all claim to offer the most modern designs, features, and layouts, but how do you know if what they're advertising translates to your company's digital needs?
Best Clean WordPress Themes
Price: $89/year or $249 for life
The Divi "all-in-one" theme uses the Divi Builder, which has real-time customization options and provides responsive previews of your changes. With the drag-and-drop builder, you can easily add, delete, and move elements to wherever you want them on the page.
Divi's page builder also has plenty of useful add-ins like an audio player, call-to-action buttons, contact forms, countdown timers, and more. These add-ins are all customizable whether you use Divi's built-in options or add your own CSS styling.
This theme is compatible with Elementor, which is a page builder that uses a drag-and-drop editor. Elementor can be used to build just about anything — from detailed landing pages to elaborate websites. It's an effective tool that's relatively easy to use even if you don't have much experience with web design.
Another cool feature of Soledad is that it uses accelerated mobile pages (or AMP). When displayed on a mobile device, these pages load five times faster compared to webpages that are non-AMP. Since page speed is a major factor influencing SEO, this makes Soledad a good option for those who want to rank a little higher on the SERPs.
MyBlog is a custom-designed Wordpress theme for bloggers and was built by MyThemeShop which is known for creating fast-loading WordPress designs.
The advanced options panel helps you set up site details quickly and allows you to change settings around whenever you need to.
Other features include unlimited color options, countless backgrounds, Google Fonts, Font Awesome icons, an SEO friendly layout, and a mobile-first design. It also comes with eight pre-built demo design options and it offers a one-click import so you can get your site up and running as soon as possible.
4. The Essence
The Essence theme prides itself on the feminine aesthetic it creates for your website. It's ideal for blogs and magazines, and has over 15 different blog layouts to choose from. You can also embed Instagram photos, allowing you to share your most-liked posts with those who may not follow your social media pages (that is, not yet).
Some features include an image slider, custom social widgets, and a featured posts area. You can customize these all using The Essence's front-end page builder which makes it quick and easy to build and design webpages.
Zyra is a clean and simple Wordpress theme that gives you plenty of options for customization. It has 15 unique demos, six header layouts, five portfolio layouts, four blog layouts, and five testimonial styles to choose for your site.
With all of these options, you can either pick a pre-made demo and get started right away, or, you can build your site from scratch without having to install an additional widget or write complex code.
Werkstatt is designed by Fuel Themes which is a part of the Asquared Agency. Asquared Agency is a VIP Silver WordPress Partner, meaning it's one of 30 agencies that WordPress has identified as a reliable partner for building your website.
Its main features include WooCommerce compatibility, multiple page demos, pre-made portfolios, and countless hover effects. It also has a one-click installation feature, so you can install a new demo with just one click of your mouse.
7. The Traveler
If the name didn't already spoil it, The Traveler is designed for travel bloggers.
This WordPress theme supports several post types, including standard posts, quotes, and gallery posts. It also offers a grid-based design for building pages, options for installing custom integrations, compatibility with Contact Form 7, and unique "about me" and Instagram widgets. And, it's translation-ready, so you can convert your site into a multi-lingual one in just a few moments.
Writing is a clean, minimal design intended for personal bloggers and writers who want to share content via a WordPress site. These users may not have as much experience building and designing webpages, so Writing makes it easy for them to get started with user-friendly page builders, demos, and features.
Want to get your message out on social media? No problem. Each page has been optimized for social media sharing, so it'll look good no matter which channel you decide to post it on.
Newspaper is great for, well, newspapers. But, that's not all. It's also an excellent theme for magazines, bloggers, and critics, too.
It's GDPR compliant, supports videos from YouTube, and is integrated with Instagram. It's also fast, simple, and clean, which means it's easy to upload new posts and add content at whichever pace fits your company's workflow.
Price: $75/year or $112 for life
This WordPress theme is great for a company or personal blog. With just a few clicks, you can change the logo, layout, buttons, and spacing of your site.
There's also an auto-adapting grid algorithm that will adjust the page based on the feature image you add to it. That way, it doesn't matter if you use portrait or landscape images, the theme will adapt the layout to look clean regardless of what's on it.
If your company wants to test a few different looks for your website, CheerUp might be the right choice for you. There are over 1000 page layout combinations that you can use with this theme. And, each demo can be installed with one click, making it easy to quickly swap out layouts and experiment with your site's design.
Another cool feature is the smart loading images. Images on this theme only load when a visitor scrolls to them, making your webpage significantly faster. This not only creates a better experience for your visitors, but it also helps you rank higher on search engines.
The Brixton theme has a clean and simple design, and it comes with a variety of personalization features. For instance, it offers a Revolution slider, a video widget, and several options for designing your sidebar. One of these options is adding social sharing widgets to your sidebar, allowing your visitors to quickly share a post or page as they scroll through your content.
The Brixton theme also includes the option to add a search bar to your website. Search bars help visitors navigate your site and find pieces of content without having to click through several pages to locate them. When someone is trying to find specific information about your company or product, this feature can make all the difference in whether or not they're successful.
Some companies use their blog to attract and engage customers. Once someone reads a post, they start to trust the company as a reliable source of information. This makes them more likely to convert on an offer or even purchase one of your products.
When your visitors are ready to buy, you can use this WordPress theme to turn your company blog into an online store. Applique is compatible with WooCommerce, which makes it easy to install ecommerce features and convert interested web visitors into active customers.
This is the fourth version of Amory that's been released, and this one comes with some modern interface updates as well as some new, site-building features that can help you create and grow an effective website.
There's also the "photography layout" feature which provides you with a full-screen slider for your page. This slider is ideal for showcasing an album of photographs or a series of product images.
15. The Reader
If you're looking for a minimalist design that's user-friendly and easy to install, The Reader theme may be the best option for your business. While it doesn't have as many flashy widgets or page demos as the other themes on this list, it does come with some handy features and tools that can stand toe-to-toe with any other theme.
The Reader offers a customizable template, six different color variations, and a fully responsive design. It also supports PSD files, so you can upload images from Photoshop without any hassle.
H-Code is a WordPress theme that requires minimal coding experience to install and customize. There are over 20 page demos to choose from and each one can be edited using the WPBakery Page Builder.
Additionally, H-Code is compatible with a variety of integrations including WooCommerce, Contact Form 7, WPML, and Total Cache. These integrations can take your site to the next level by adding features like lead conversion and multilingual content to your web pages.
One roadblock that can give any web designer headaches is irregular spacing. Whether you add padding or margins, resize an image or text, or just delete content altogether, sometimes you're faced with some awkward spacing that negatively affects your page layout.
That's where Anemos has a solution. This WordPress theme has a smart spacing feature that automatically resizes spaces on all mobile and desktop screens. You won't have to waste time playing around with spacing until you get the exact ratio you're looking for, this theme does it for you as you add new content to your page.
This WordPress theme is responsive, so it'll look good no matter what device or browser you view it on. That's important, too, especially since 46% of internet users are operating from a mobile device. On top of that, 4% of internet users are tablet users, so realistically 50% of people on the internet are looking at content via something other than a desktop computer.
Aside from its mobile-friendly design, Paperio also offers a fast page load speed, which we highlighted earlier as a significant factor in improving your site's SEO. It also offers five different image sliders, social sharing options, and audio and video post types.
Innovation is another clean and simple WordPress theme that you can customize for your site's specific needs. It comes with a one-click installer, a drag-and-drop page builder, and six months of customer support. That way, if you run into a roadblock, one of Innovation's developers can provide advice and expertise to guide you through site construction.
Another unique feature of this theme is its "Review System." The Review System can be installed on your web pages giving users the option to leave feedback about a product, service, or piece of web content. This information is incredible useful because it helps businesses make meaningful changes that improve customer experience.
Gladiolus gives you a more fashionable approach to designing a website. It offers five different blog layouts, seven custom widgets, and three sidebar positions. It also offers a "sticky post" carousel that saves you time by allowing you to assign "sticky tags" to posts that you want to appear in your carousel slider — as opposed to having to create a specific category or tag for these types of posts.
This theme is also fully responsive, comes with over 600 unique Google fonts, and is touch-friendly, so visitors who are using a touch screen will have the same capabilities as those on desktop.
Jevelin is a clean WordPress theme with plenty of features that save you time while editing. One of these features is the "element editor" where you can edit page elements in real-time on your webpages. Not only is it easy to swap out content and make changes to your site, but you can see how these changes look in real-time without having to flip between a preview version and the editor mode.
Jevelin also offers a shortcode feature for page editing. Shortcodes are stored lines of code that you can use to add elements and features to your web pages without writing any actual code. This saves time for the web designer and makes it easier to build web pages even if you don't have any experience writing code.
Uncode is another WordPress theme that's compatible with WooCommerce, so you can convert your website into an online store using its ecommerce features. Those features include a single product builder, a shopping cart element, a quick-view wishlist, and a side-cart.
Aside from ecommerce, some other features include multiple menu styles, portfolio and blog layouts, and a grid system that standardizes spacing throughout your webpages.
If you're not sure where to get started, you can take advantage of Uncode's video tutorials that walk you through different functions and features included with this theme. There are over 50 videos to choose from, so you can become an expert with Uncode in no time.
Gillion offers many of the same features provided by other themes on this list — as well as a couple more that make this theme unique. For example, it offers a "Post Bookmark" feature where visitors can save a post that they're reading and come back to it later without having to navigate through your site to find it. Instead, the link is saved as a bookmark for immediate access.
In addition to its standout features, this clean and professional-looking theme comes with four header layouts, 13 custom widgets, seven page demos, and over 50 modular page elements.
24. Circle Flip
Using a page demo can save you some time. Using a website demo can save you a lot of time (see where I'm going with this?).
Circle Flip offers a slew of full website demos that you can install in a matter of minutes. Not interested in customizing every small detail of your site? Just want to get your site up and going and converting leads to loyal customers?
No problem. Just pick one of Circle Flip's ready-to-go demos and you'll be attracting, engaging, and delighting web visitors in record time.
Minim's visual composer can help you build web pages that are not only attractive, but SEO-friendly, too. The visual composer uses an SEO optimizer as well as a CSS minifier to clean up your site's code and improve your page speed. And, you don't need any coding experience to do this. Minim's visual composer does it automatically as you drag and drop new elements into your web page.
Other features include 11 different header types, over 150 shortcode elements, and six unique blog layouts. There's also over 800 Google fonts you can use and nine different portfolio types to choose from.
Similar to Soledad, Toro also uses the Elementor page builder. It has over 19 different homepage layouts and there are countless ways to set up your inner pages using the Elementor live composer.
Additionally, there are over 50 mobile layouts to choose from with this theme. If you don't like how your desktop layout is converting to mobile, you can use one of the mobile templates instead. This helps you achieve the perfect look for your website, whether it's being viewed on a phone, tablet, or computer.
If you're selling furniture or home decor, then you may want to check out the Arredo WordPress theme. This theme was created for furniture, home decor, and interior design-related businesses and has plenty of features designed to show off these types of products. After all, buying furniture is a big decision for most people, and you want to make sure you're leading with your best foot forward when introducing new products to your customers.
This theme comes with five header layouts, a customizable mega menu, interactive infographics, and a fully responsive design.
As the name suggests, Miini is a minimal WordPress theme that's clean and easy to install. It's intended for ecommerce sites and is compatible with WooCommerce so you can convert prospects to customers all in one place.
Some of the shop features included in this theme are a built-in quick view feature, various single product page layouts, and an Ajax "add to cart" button. Aside from ecommerce, there's also eight different homepage styles, unlimited footer layouts, and a testimonial slider where you can promote firsthand success stories from previous customers.
Love to write? Belletrist might be the right WordPress theme for you.
It comes with customizable blog layouts, a blog list shortcode, and over 900 different Google fonts. There are also several different shortcodes to choose from like a countdown shortcode, an infographic shortcode, and a progress bar shortcode.
And, those are just a few, too. There are plenty more shortcodes and widgets included with this theme making your possibilities for content creation almost endless.
The NeoMag WordPress theme is all about speed. It's designed to create webpages that load quickly regardless of the browser or device being used. That's why it recorded a near-perfect score when analyzed by Autoptimize.
Some notable features for this theme include sticky sidebar menus, a single post autoload feature, and a "popular posts" section that shows the most popular blog posts on your website according to their page view count.
Create a Clean and Simple Website
Websites present countless creative opportunities for businesses and it can be easy to get carried away with focusing solely on the flashy features and eye-catching elements on your site.
But, it's important to remember that your website, above all else, should be clean and user-friendly. It should be easy to navigate and pleasing to look at. Your visitors should be able to find exactly what they're looking for without feeling frustrated or overwhelmed.
Take advantage of one of the WordPress themes included on this list and start building a clean and simple website for your target audience.
Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.