A couple of decades ago, creating a website involved a lot of back and forth between developers, copywriters, and project managers. It took months just to get a few simple changes updated on your website.

Nowadays, knowing how to code isn’t necessary to build engaging websites. Page builders like Elementor make it super easy for non-coders to create any WordPress website they want.

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In this guide, you’ll learn about Elementor and how it can help you build a stunning website.

This WordPress plugin is an all-in-one solution — letting you control every part of your website design in a single platform. You can customize your website to fit your brand with motion effects, multiple fonts, and enhanced background images.

Why You Should Use Elementor

Elementor works for all types of professionals on your team. If you’re not tech savvy, the visual editor gives you the flexibility to drag any of the 90+ widgets to create content, like buttons, star ratings, and progress bars. For WordPress developers, it’s still a top-choice platform with script optimization, custom attributes, and rollback versions.

What Can You Build With Elementor?

Elementor is an effective tool for building anything — from entire websites to specific landing pages. You can design sales pages, promotional pages, and even custom forms. If you can imagine it, this platform can help you design it.

Check out this restaurant website built with Elementor.

A website built using Elementor with two splash images, two columns, and cursive text

Image Source

Is Elementor free?

Elementor offers a free plan as well as multiple paid subscription plans. The free version comes with all the features you need to create a strong user experience on your site, including a drag-and-drop editor, 40+ basic widgets, and 30+ templates.

If you want to access more advanced functionality, such as the ability to add forms and custom CSS, you can upgrade to the pro version. Elementor price is tiered as follows: 

  • $49/year for 1 site
  • $99/year for 3 sites
  • $199/year for 25 sites
  • $499/year for 100 sites
  • $999/year for 1,000 sites

Undecided? Elementor has compiled a detailed, easy-to-scan list of pro versus free features.

How to Install Elementor

Like other WordPress plugins, installing Elementor is quick and simple. There are two ways you can do it.

Installing Elementor via Elementor.com

Step 1: Go to Elementor.com and click Get Started.

how to install elementor via elementor.com: click Get started button on elementor homepage

Step 2: Fill in your email address and password to create an account.

how to install elementor via elementor.com: enter email address and password to create an accountStep 3: Answer a few questions about who the website is for and how much experience you have building websites.

how to install elementor via elementor.com: answer questions about website goals and experience

Step 4: Select how you would like to build your site. You can purchase the Elementor Pro plugin or a bundle that includes the plugin as well as a WordPress installation and hosting. You can also check out other pro plans or start with the basic free version. For this demo, we’ll pick the Free plan.

how to install elementor via elementor.com: select a Elementor plan

Step 5: Since Elementor requires you to have an active WordPress site, enter your website’s domain into their checker to make sure your site is on the WordPress platform.

how to install elementor via elementor.com: Elementor installation wizard prompting users to enter their website domain to check whether it's hosted on WordPress

Step 6: After your site’s compatibility is confirmed, click Install Elementor.

how to install elementor via elementor.com: Elementor installation wizard prompting user to install plugin

Step 7: If you’re directed to your website’s admin login page, go ahead and log in. If you’re already logged in, you’ll be taken directly to the Elementor plugin page. Click Install Now in the bottom right-hand corner.

Elementor's plugin page on WordPress' plugin library with the heading "Elementor Website Builder"

Step 8: After, you’ll arrive to a page with a confirmation message. Click Activate Plugin.

Installation confirmation for the Elementor page builder plugin, with a button that says "Activate Plugin"

Finished! You’re all good to go and ready to start using the Elementor page editor.

Installing Elementor via WordPress Dashboard

Step 1: From your dashboard, click Plugins > Add New.

Step 2: In the search field, enter Elementor and locate Elementor Website Builder.

searching elementor in wordpress dashboard to install now

Step 3: Click Install Now. After installation, click Activate.

Elementor plugin card inside WordPresss plugin library with a button saying ActivateThe page builder will automatically be added to your sidebar. However, this sidebar menu item is only for accessing Elementor’s settings on the back end, not for editing your pages.

Elementor added to sidebar in WordPress dashboard to configure back end

How to Use Elementor in WordPress

With Elementor, you can take your design vision and turn it into reality. Live editing makes the process painless by allowing you to view each element as you design it. Let’s explore how to use the Elementor editor.

Elementor Tutorial

Elementor offers an intuitive design for users. So, you can learn the basics of the editor in a couple of minutes.

Step 1: To get started, create a new page or post and click Edit with Elementor.

WordPress page with Edit with Elementor button in top toolbar

Step 2: You’ll enter the Elementor page editor. This is what your page will look like:

Elementor page editor in editing view with a widget library to the left and the pages content to the right

Step 3: On the left side, you’ll see the Elementor sidebar with all the drag-and-drop features you can use to build your web page.

Before you start dragging and dropping widgets, you first have to understand that the Elementor editor consists of three main building blocks: Sections, Columns, and Widgets. Sections are the largest building blocks. Within Sections, you can add groups of Columns, and Widgets are housed within Columns.

The editor will tell you where you can drag a widget by highlighting Sections and Columns in a blue box. Note that you can’t drag a widget into the navigation bar or the heading.

Elementor editor with a section highlighted in blue, ready for editingYou control the Sections, Columns, and Widgets using the blue handle. Just right click the handle to edit the blocks.

Elementor section editor menu with several options, including Duplicate, Save as Template, and Delete

Step 4: When you're ready, simply click, hold, and drag a widget to the place where you’d like to add the new module. For example, when you scroll to the bottom of the page, you’ll have the option to drag a widget into a new, empty area.

The bottom of the Elementor page editor includes an empty section with the text _Drag widgets here_

Step 5: You can search for specific widgets to customize your pages. Choose from basic elements, like a heading or image gallery, or explore more advanced elements, like animated headlines and testimonial carousels.

search bar for widgets in Elementor dashboard

Step 6: Click the hamburger button in the left corner, then Site Settings. In this menu, you can set the default colors and fonts for your pages. You can also configure global settings for your entire website on Elementor.

site settings menu in elementor dashboard includes options for design system, theme style, and settings

Step 7: Finally, you can click on the History icon at the bottom of the panel to access Elementor's built-in Revision History section. Under the Actions tab, you can trace your changes, moving back and forth between each action. Under the Revisions tab, you can switch between your revisions and revert back to any previous version.

Revision History section in Elementor dashboard

How to Build Your First Page in Elementor

Elementor stands out from its competitors because of its ease of use. Try it for yourself by building your first page in the platform — no coding skills required.

Step 1: Go to your WordPress dashboard.

Step 2: Click Pages, then Add New.

Step 3: Click Edit with Elementor to enter the page builder.

Step 4: Elementor will load to look like this:

Elementor page editor with a widget library to the right and the new page's content to the left

Step 5: Next, add a Heading, Text Editor, and Image widget.

User drag-and-dropping a heading widget into an editable column inside the Elementor page editor

Step 6: Once you drag it in place, you’ll be able to edit each widget to your heart’s content. Click the green Publish button, and done! You’ve built your first page in Elementor.

Step 7: When you’re finished designing your page, you can preview and then publish it. To start, go to the panel on the left side of the Elementor editor.

Step 8: To preview your page, click the eye icon.

Step 9: To publish, click the green Publish button.

Elementor Templates

Templates are pre-designed Pages and Blocks to help you design your WordPress website. Pages are full content layouts, while Blocks are sections with pre-built widgets, like footers, headers, and FAQs.

Elementor gives you full license to use any of the templates for your business. There’s a field to search for specific templates by page type, template name, or tag. Plus, all templates are mobile responsive. You can insert them into any page with just one click.

Step 1: Inside the Elementor editor, navigate to the bottom of the page where there’s a section that says Add widget here. Click on the white folder.

New page inside the Elementor page editor with a box that says "Drag widget here" and a button with a white folder (which should be clicked to reach the template library)

Step 2: A library will load. To preview a template, click the magnifying glass icon or on the image. Or simply hover over one.

Elementors template library with various page templates to choose from

Step 3: Click the green Insert button.

Step 4: If you’re not yet connected to Elementor’s template library, it will prompt you to do so. Elementor will automatically redirect you to its website, where you can either register or sign in.

Page prompting user to connect to Elementor template library

Step 5: After you register or sign in, your connection will be confirmed.

Step 6: Return to the page you were editing and Insert your desired template.

Finished! Your template is all loaded and ready for customization.

How to Use Advanced Features in Elementor

Elementor’s pro version offers advanced features to take your WordPress website to the next level. You get access to more widgets, a theme builder, pop-up builder, and custom field capabilities.

How to Create a Popup in Elementor

Pop-up forms help you capture email addresses from leads. Elementor makes creating these forms easier with its pop-up builder. Follow these instructions to create your own popup.

Step 1: In your WordPress dashboard, go to Templates > Popups > Add New.

Step 2: Name your template and click Create Template.

Step 3: Choose a template from the Library or create your own design.

Step 4: Click Publish, then Save and Close.

Step 5: Open a new page in Elementor (CTRL + E for PC users; Command + E for Mac users).

Step 6: Drag in a button widget.

Step 7: Under Layout, choose Link > Dynamic > Actions > Popup.

Step 8: Go to Popup > Open Popup and select the popup you created.

Step 9: Go to the live page.

Step 10: Then, click on the button and see the popup appear.

Here’s how it might look:

User creating a popup inside the Elementor page builder and testing it out in the live pageImage Source

How to Customize WooCommerce Product Page in Elementor

WooCommerce is a popular e-commerce platform to help you build an online store for your business. Together with Elementor, you create custom product pages to boost your sales.

Before you can customize your product page, you’ll need to install and activate WooCommerce and Elementor to your WordPress dashboard. You’ll also want to add a few products to your website. You can learn about WooCommerce setup here.

After setup, you now can design your product page. Follow these steps.

Step 1: In your WordPress dashboard, go to Elementor > My Templates.

Step 2: Click on the Add New button.

Step 3: Choose Single Product as your template type and click Create Template.

Form to create single product template in elementor dashboard

Image Source

Step 4: The Elementor Library will load.

Step 5: Next, choose a pre-designed product page template, or build one from scratch.

Elementor product page templates with various options to choose from

Step 6: In the template, add different product widgets to customize your page. You can find the complete list here.

An overview of Elementor's product page widgets, including a menu cart button, add to cart button, product images, and related products carousel

Step 7: When you’re ready to preview your page, click on the eye icon on the bottom left panel.

Step 8: Click Settings, then choose the product you want to display.

It might look like this:

Product page example built with Elementor and containing the image of a ring and the heading "Love Knot Ring"

Step 9: To publish your page, click the green Publish button on the bottom left panel.

Frequently Asked Questions About Elementor

Do you still have questions about Elementor? No problem. Here are a few frequently asked questions about the plugin along with the answers.

Does Elementor work with all themes?

Yes, it works with all themes that follow WordPress’ coding standards.

Does Elementor slow down your website?

Elementor is one of the fastest page builders. However, some websites can cause slow loading times, but Elementor has provided a guide on how to fix the website speed issue.

Is Elementor good or bad for SEO?

Elementor could be bad for SEO if it slows down your site, but by following best practices, such as compressing images and limiting excessive script, you can have a fast website even with Elementor installed.

The verdict is that Elementor, like any great WordPress page builder, is good for SEO. By helping you create a beautiful, responsive website, this page builder allows you to keep users on your page. As visitors engage with your content, search engine algorithms will understand that your website is valuable, boosting your rankings and improving your SEO.

Build Your WordPress Website with Elementor

Elementor is a WordPress plugin specifically built to help you design a custom website for your business. Its user-friendly interface makes it an effective platform for non-coders. If you want to attract and nurture more leads, install Elementor and the HubSpot WordPress plugin to increase your conversions.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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Originally published Dec 2, 2021 7:00:00 AM, updated December 02 2021

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WordPress Website