I Found the 21 Best Luxury Websites for Design Inspiration

Luxury websites have to do a lot of heavy lifting. When you’re asking visitors to spend thousands on a single item, your site has to convince them that your brand is credible and the products are worth the money.

The luxury goods market is expected to grow to $392.4 billion by 2030 — so it’s a lucrative niche to be in. The only problem? It also has the highest cart abandonment rate, meaning that your luxury ecommerce website needs to do a lot of work to get visitors to complete their purchases.

To help you do just that, I looked at some of the best luxury websites out there to get an idea of what designs work best. Let's dive into what makes a successful luxury website design.

Leather goods, high-fashion shoes, luxury hotels, and prestigious car brands — I’ve got plenty of opulent retailers for you. Below, I’ve rounded up 21 of the most visually stunning luxury websites.

1. Jimmy Choo

As one of London‘s most iconic luxury shoe and accessories brands, it makes sense that Jimmy Choo’s website would be glittery and engaging.

It shines thanks to its visually appealing homepage with visually attractive images, a delightfully simple menu, and cohesive branding throughout.

What I Like:

The site is easy to navigate and even features a call to action at the bottom of the homepage, inviting visitors to provide their email in exchange for brand updates.

Pro tip: Including a similar form on your website is an excellent way to stay connected with your visitors.

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2. Porsche

Porsche‘s website is just as sleek and luxurious as its opulent vehicles. The German automobile brand’s site gets high marks for its unique menu.

The menu features images of popular Porsche models so visitors can click directly there and skip the hassle of searching the tabs.

What I Like:

Porsche doesn't overcomplicate things. Its menu keeps it simple by allowing you to learn more about fan-favorite vehicles, navigate to your account, learn more about dealers nearby, or shop.

3. Goyard

Parisian fashion house Goyard's website is delightfully quirky, with a vintage-style hero video featuring kittens and a dog.

It focuses on its products by making the visual focus of the hero section its brand's signature trunk bags. The font is also easy to read.

What I Like:

Because the main image is in motion (and has kittens in it!), it really caught my eye. The menu is also concise and digestible.

4. Prabal Gurung

Prabal Gurung, who originally hails from Singapore, is proud to manufacture over 80% of the items in his eponymous luxury fashion brand's collections in New York City.

This luxury website tells the story of Gurung himself and the brand through lush imagery and copy (one of the main headings of the site features text that reads ‘Style with Substance’).

What I Like:

Prabal Gurung's website is committed to more than showcasing clothes. When you visit the About page, you can read more about his mission and how the brand gives back to the community by supporting education for underprivileged children.

5. The Ritz-Carlton

The Ritz-Carlton is a household name and with good reason. This hotel’s homepage provides a healthy dose of luxury websites inspiration, but if you need more, check out this website design lookbook.

This luxury resort chain's homepage features dreamy images of Ritz-Carlton hotels across the globe. The photos take up most of the screen and are immersive, offering visitors a glimpse into the Ritz-Carlton vacation experience.

What I Like:

The Ritz-Carlton is a good example of a broken grid layout. Also, despite its numerous and sizable images, the website loads quickly. Remember: the first five seconds of load time significantly impact conversion rates, so ensure your website is up to speed.

Pro tip: Don’t overlook typography. You can use fonts to convey your brand, just like The Ritz-Carlton does.

“A luxury brand that wants to evoke feelings of trust could favour an elegant serif font,” writes London-based Brand and Design Director Alexandra Lunn, “while a modern tech brand might choose clean sans-serif fonts. Fonts across the board should represent your brand’s values and personality.”

6. The Savoy London

Upon arriving on this luxury hotel's website, The Savoy London ushers you inside its glamorous world. The site opens with an exterior image of the hotel and features a hero image slider that shows the opulent interiors as well.

As you scroll down, The Savoy invites you to explore more of this extravagant accommodation. That mirrors how you'd experience the hotel in real life, from the exterior first before walking inside.

What I Like:

The Savoy‘s website balances images and text well. As you scroll through the homepage, you’ll notice that on the side of each photo is a block of copy that further illustrates the Savoy experience.

This website provides a reminder of the value of pairing visually appealing images with effective copywriting.

7. Off-White

This luxury fashion brand, founded by Virgil Abloh, is known for its one-of-a-kind balance of high-end style with streetwear-ready looks. Off-White's website balances white space with a large central image that attracts the eye.

The site uses a typewriter-style font for its menu navigation, which is unique in the luxury world yet readable. When you scroll down the homepage, you see images in a grid layout that showcase the brand’s understated style.

What I Like:

When you scroll further down, the site displays a section called “Our Picks For You,” where a curated array of products appears, a unique feature that sets this website apart.

8. Land Rover

Land Rover, a British luxury automobile manufacturer, presents a visually engaging website that stands out by immediately presenting you with a choice: Which model are you interested in?

The triple-columned images feature interesting hover effects. When I clicked “Range Rover,” it invited me into the world of this luxury SUV.

What I Like:

The user flow of the Land Rover website is masterfully designed to increase conversions. As I scrolled, it was constantly prompting me (in an unobtrusive way) to either book a test drive, get an estimate, or build my own vehicle.

9. Hermès

Neutrals dominate the luxury website’s space, but this allows Hermès’ high-end items to truly stand out.

What I Like:

Hermès also makes use of a typewriter-esque font throughout the site. It's readable yet chic — and memorable compared to a more lackluster font.

10. Armani

Armani is another Italian luxury fashion house that can teach a masterclass on creating luxury websites that are on-brand. This site features a balance of whitespace and imagery that creates a stark contrast.

Plus, its oversized logo and brand name really make a statement: This fashion icon is a big deal.

What I Like:

Armani features an eye-catching parallax scrolling effect filled with high-res images of its products.

11. Rolex

With a full-screen hero video, parallax scrolling, and a large footer area, the Rolex site is as bold as its Swiss-made luxury watches.

This website doesn‘t just talk about its products, though. It also showcases the Rolex lifestyle with video of its SailGP Championship and a call-to-action about the brand’s sustainability initiatives.

What I Like:

Rolex’s website has a unique menu: When I clicked it, it filled my entire screen. It also has images of its iconic watches.

Another unique thing about Rolex: You can’t buy their watches online. You must locate an official store. This just goes to show that not every luxury brand has a luxury ecommerce website. Sometimes, the website is more about getting customers into the physical store.

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Elegant Websites

Elegant websites feature opulent designs, stunning product photography, high-ticket items, and sophisticated typography, often with a serif font.

12. Swarovski

Swarovski has one of the most elegant websites I looked at. The site features the company‘s name in a massive yet easy-to-read font. The copy is layered on top of a hero slider featuring several of the company’s sparkling products — and showcases a celebrity for added visual interest.

What I Like:

Throughout the entire homepage (and the site as a whole), the color palette and imagery feel cohesive and on-brand.

13. Cartier

Cartier‘s website is fun and festive, with a hero video featuring a dancing woman, a snow-filled town, and a brass band. The entire experience demonstrates the company’s unique branding, from the fonts to the imagery.

What I Like:

The product pages are a great example of using 3D photography. I could drag, spin, and zoom in on the jewelry. This bridges the gap between online shopping and an in-person experience.

14. Louis Vuitton

French luxury fashion house Louis Vuitton makes good use of the brand's visually appealing videos for the holiday season. When you load this elegant website, you enter the world of Louis Vuitton with a view of the products in a breathtaking winter wonderland.

The site also features a concise menu and the company's signature, highly readable front.

What I Like:

As you continue to scroll down, you'll notice the entirety of the Louis Vuitton homepage is a collection of images. All tell a cohesive brand story and follow a similar color palette.

15. Burberry

British brand Burberry leads with its strength with a full-screen hero video featuring its iconic check-patterned outerwear. It continues down the page with a grid of bold images of its products.

Pro tip: Luxury brands, pay attention to copywriting. Notice how Burberry takes something as humble as a candle and makes it sound absolutely decadent with phrases like “set on a fine bone china plate” and “presented in a custom designed box.”

Luxury Ecommerce Websites

Luxury ecommerce websites are specifically set up to make it easy for website visitors to place an order online rather than having to come into the store. They feature shopping carts and payment options and may even have live chat support.

16. Gucci

Gucci is a luxury fashion house based in Florence, Italy. As you can tell from its luxury ecommerce website, the company is known for its high-end leather goods.

The easy-to-read font on the homepage is a thread throughout the entire site. The website also displays a non-obtrusive menu that lays out the different sections of the website users can visit.

What I Like:

Gucci's website is timeless, and so are the products it sells. Remember: Your website needs to be cohesive with your brand identity and the products available for purchase.

Pro tip: Consider installing a chatbot or live chat option on your sales pages, like Gucci does here:

Source

By answering questions immediately as your visitors are shopping, you can decrease consideration times and move them more quickly to checkout.

17. Telfar

Telfar, a luxury fashion brand created by Liberian-American designer Telfar Clemens, breaks the mold with an unabashedly unique site. This luxury ecommerce website's design perfectly balances whitespace, images, and text.

In addition, its homepage has a grid layout, with some boxes containing static images and others containing videos.

What I Like:

Telfar's site features a vertical menu with image icons instead of text links. This makes it fun and unique while also improving the user experience by making it easy to find what you’re looking for.

18. Bottega Veneta

Italian fashion house Bottega Veneta‘s website opens with a full-screen hero video that showcases people wearing the products. While scrolling, you’re introduced to this season's collection.

Pro tip: Luxury ecommerce websites like Bottega Veneta take advantage of color swatches to show online shoppers what different product variations look like in real life. This can help boost conversions.

What I Like:

Bottega Veneta has an “Our Community” page, which gives you a peek behind the scenes with a large image of its atelier in Italy and more details about the people who work for the company.

19. Prada

With its large hero video, Italian fashion house Prada's luxury ecommerce website stands out for its boldness. The video is part of a larger campaign featuring a bright red background for the holidays.

What I Like:

You'll notice a news section at the bottom of the homepage that links to the company’s marketing campaigns and announcements. If you want to disseminate information effectively, you can incorporate your blog in your site's visual layout instead of simply including it as a link on the bottom menu.

20. Yves Saint Laurent

Full-screen hero videos seem to be all the rage on these luxury websites, and Yves Saint Laurent is no exception. This famous French luxury fashion house features a vintage-looking hero video that, if clicked, allows you to watch the video in full with sound.

If you scroll down, the entire homepage is made up of full-screen images that highlight the brand’s products.

What I Like:

I thoroughly enjoyed being able to watch the full video, which is based on Marcel Proust's book In Search of Lost Time and is reminiscent of an old French film.

It’s a great example of how marketing campaigns don’t have to be blatantly about your brand’s product. Instead, it can be about your brand’s values and feel.

21. Fendi

This Italian luxury fashion house initially gained a reputation for its stylish accessories, but I think it deserves credit for its luxury ecommerce website, too. The homepage features a video playing in the background with the option to turn on music.

What I Like:

At the bottom of the homepage, you're invited to input your location to find a Fendi shop or book an appointment.

Once again, these interactive features offer a meaningful way for visitors to interact with the brand.

Luxury Websites Design Made Easy

It’s a good idea to glean inspiration from the best web design examples. By looking at these luxury websites and what makes them successful, you can better understand what it takes to create a site for your high-end brand.

If spending time looking into luxury websites inspiration taught me anything, it‘s that you should create a digital space that’s on brand for your unique product — and not be afraid to step outside the box with multimedia elements.

Editor's note: This post was originally published in October 2022 and has been updated for comprehensiveness.

Free Website Design Inspiration Guide

77 Brilliant Examples of Homepages, Blogs & Landing Pages to Inspire You

• Agency Pages
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• Tech Company Pages
• And More!

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