A straightforward, aesthetically appealing sponsorship forms template helps your non-profit organization attract sponsors.
When you use a straightforward, aesthetically pleasing sponsorship form template, the number of potential sponsors your non-profit organization garners will skyrocket. As non-profits know, sponsors are the lifeblood of all activities — connecting companies to your organization, funding promotional events, and creating long-term support pipelines. (P.S.: An attractive website works wonders, too — and it does not have to be costly!)
I've seen firsthand how a successful sponsorship form template can significantly impact an organization's ability to secure sponsors. Today, I'm sharing everything you need to know about the sponsorship form template — from what they are to different examples to how to create your own.
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What is a sponsorship form?
Your non-profit organization uses a sponsorship form to forge invaluable partnerships with communities or other companies. Ideally, your sponsorship form will outline the agreement between both parties and detail what the sponsor receives in return for its investment. Because it can be tricky to develop a sponsorship form with limited resources, a sponsorship form template can help. (Don't worry — I've compiled a list you can reference.)
You'll notice there are two main types of sponsorship forms. The first allows website visitors to learn that your organization is seeking sponsors. The second makes it clear that you're accepting sponsorship requests.
Non-profit organizations harness the first type to seek long-term relationships with new supporters. The latter form makes sense for companies looking to make a difference in their communities, allowing them to identify potential contribution opportunities.
Regardless of type, a sponsorship form aims to establish a long-term relationship between the sponsor and your business. This intention differentiates sponsorships from donations, too. While donations are typically one-time gifts, sponsorships cultivate ongoing support, which is why I've noticed it is especially impactful for non-profits.
Pro Tip: Include a call to action (CTA) on your website inviting visitors to become sponsors.
Sponsorship Forms Template Components
An effective sponsorship form template does the following:
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Collects sponsor names
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Keeps track of addresses
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Collects contact information such as emails and phone numbers
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The amount of money the sponsor is willing to commit
Keeping track of this information is essential for record-keeping and communicating consistently with your sponsors.
In addition to capturing basic data, your form's design is also valuable. While having an interesting background or including your corporate logo is visually engaging, the primary concern is user experience. Potential sponsors must find your form easy to navigate and complete.
Pro Tip: Try to anticipate any questions potential sponsors may have. For instance, it's worth including information about your sponsorship goals. You can also briefly describe your mission and monetary needs. If you're taking sponsorship requests, clearly outline what you're looking for in potential candidates.
Why use a sponsorship forms template?
To maximize reach, using a digital sponsorship form is the most impactful way to secure new sponsors. You must add a form to your website to do this successfully. However, creating one yourself without the assistance of a template can be daunting or complicated. You may even forget to include critical questions.
A sponsorship forms template guarantees you will collect all the necessary information from potential sponsors.
Pro Tip: By clearly outlining what sponsors gain for their monetary support, you'll help demonstrate the value your organization can offer in return.
Excellent Sponsorship Forms Template Samples
Here's a look at a few effective sponsorship forms that convert visitor interest into action.
Basic Sponsorship Form
Your non-profit can use this sponsorship form for an event or to foster a long-term partnership. Its sections are digestible and offer a succinct description of what the sponsorship entails.
What I like: There's an opportunity to showcase pictures from previous events within this form so sponsors can see where their money is going.
Online Sponsorship Form
If you have a website, you can leverage it to create convenient sponsorship forms to access and fill out. Above is a helpful example of a form used to attract sponsors for an annual event.
What I like: Underneath the title' Sponsorship Form,' you can comment on why you're seeking a sponsor. You can be as vague or as granular as you want.
Tiered Sponsorship Form
This letter describes different sponsorship "tiers" available to supporters while communicating the benefits of sponsoring. Potential supports have multiple options to make an impact depending on their financial situation.
What I like: There's no room for confusion with this sponsorship form template. Every tier is clearly outlined.
Event Sponsorship Form
You can utilize this sponsorship forms template if you have an upcoming event. It includes details about the intended purpose and how sponsors can contribute.
What I like: This form outlines what sponsors get for their monetary contributions.
Now that you have a few sponsorship form template examples, let's dive into how to start building one for your organization.
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How to Create an Online Sponsorship Form
I've shown you what an engaging sponsorship form template looks like. Now, it's time to create your own. Don't worry — I'll help you through this process, too, so you don't have to do it alone.
1. Log into your form building software or account.
Since HubSpot provides a free form builder, I'll walk you through the process using that. If you don't have a HubSpot account, create one for free.
Once you log in, go to your form-building interface. In HubSpot, the "Marketing" tab is where you can build forms and customize ads, emails, and web pages.
2. Select a form type.
Most form builders provide you the opportunity to select a form type. Here's where you can decide whether to put the form on a new, standalone page or embed it into an existing one. You can also create a "pop-up" form to grab a visitor's attention while they're scrolling through your site.
3. Add form fields.
Next, choose the contact fields you'd like to add. Our example form comes standard with an email field, but consider adding first and last name, street address, and phone number for these purposes.
4. Include form fields that collect sponsorship information.
Aside from basic information, you'll also need to include fields that obtain specific information for sponsorships. These are fields like donation amount, company information, and checkboxes for contract compliance.
In HubSpot, scroll down the left-hand side menu to the "Create New Field" section. Here, you can select the style of field you want and define the data you want to capture.
5. Create a follow-up email.
After a sponsor completes your form, send them an automated message to thank them for their commitment. You can also use this time to provide them with additional information. The best way to do this is through a follow-up email triggered automatically upon form submission.
6. Publish your sponsorship form.
Congratulations — you've officially created a sponsorship form! Now, you can copy and embed the form code into your website or get a sharable link that sends the form to specific contacts in your CRM. That way, if you have sponsors that you know are interested in partnering with you, you won't have to create a brand new web page to collect their information.
Pro Tip: If your form aesthetic doesn't match your branding, it can erode trust. If you publish your form on a customer-facing web page, the design must be cohesive with the look of your website. (Psst: I've listed some tools below to help you accomplish this.)
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What are the best sponsorship form tools?
The good news? You can use various tools to build your sponsorship forms and make them look visually compelling. Here are some stand-out tools I've tried and love.
1. HubSpot
Price: Free
You know some of the critical features that HubSpot's form builder provides. But there's more to learn — and love. Here are some features that make the HubSpot form builder stand out.
It uses a drag-and-drop editor to add and remove form fields easily. It also has many field types, ranging from multi-line text fields to date pickers. This gives you everything you need to create an effective sponsorship form, even with little or no web design experience.
2. Gravity Forms
Price: Starts at $59/year
Gravity Forms offers an array of tools necessary to create polished sponsorship forms. It also supports integrations with third-party services like PayPal, Stripe, Zapier, and Twilio. Not to mention it has a HubSpot and Mailchimp add-on.
3. Forminator
Price: Free
Forminator is a free WordPress plugin that allows you to easily create forms, quizzes, polls, and calculators. It also streamlines sponsorship payments with support for Stripe and PayPal. I also love that it integrates with HubSpot so you can automatically transfer all of your information to your CRM, and that this builder also offers drag-and-drop functionality.
4. HubSpot WP Plugin
Price: Free
HubSpot's free WordPress plugin gives you the power to create great sponsorship forms and keep visitors engaged with live chats and chatbots. Plus, all website forms automatically sync with your HubSpot CRM, saving you from manually transferring all the information. Talk about convenient!
5. WP Forms
Price: Free
WP Forms is a powerful drag-and-drop builder that's user-friendly, 100% mobile responsive, and free. If you have a WordPress site, this is an excellent option, as embedding it into your website is simple. I also love that it's speedy and won't bog down your site.
6. Wufoo
Price: Free to start, upgrade starts at $14.08/month
WuFoo is an online forms builder with a cloud storage database for all your templates. Check out its basic features for free or pay for a Starter Plan that includes tools like customized branding.
If you'd prefer not to build your sponsorship form, I've got you covered with some great free template sites.
Free Business Plan Template
The essential document for starting a business -- custom built for your needs.
- Outline your idea.
- Pitch to investors.
- Secure funding.
- Get to work!
The Best Sponsorship Form Templates
If you'd prefer to go the sponsorship form template route, I've rounded up some tools you can use.
1. JotForm
JotForm offers various sponsorship form options, including request forms, event forms, and tiered sponsorship forms, all for free.
Some templates are relatively vague and only offer a few questions. Others are highly comprehensive; it's up to you to decide how much information you'd initially like to collect. Once you select a template, you can customize it to add a pop of your organization's personality.
What I like: JotForm's sponsorship forms run the gamut on industries and topics, so whether you're seeking one for an arts organization, a local sports team, or beyond, you're sure to find a suitable template.
2. Sample Templates
Sample Templates provides specific sponsorship forms for charity support, immigration sponsorship, and sports fundraising.
What we like: If you still use paper forms, you'll be excited to learn that Sample Templates allows you to print a PDF version. Alternatively, you can use these forms for inspiration and adapt them digitally using a form builder of your choice.
3. Words Templates
This site offers PDF templates of basic sponsorship forms, providing a great starting point for your business. Look no further if you want a no-thrills, bare-bones sponsorship form template.
What I like: These form templates are straightforward and digestible. Because of this, it would also be easy to adapt them for digital use.
Remember: The best sponsorship forms allow interested individuals to connect with your organization effortlessly. The user experience should always be front and center — so keep this in mind when deciding which tools you'd like to use. Happy form building!
Use Seamless Sponsorship Form Templates to Attract Sponsors
Remember: The best sponsorship forms allow interested individuals to connect with your organization effortlessly. The user experience should always be front and center — so keep this in mind when deciding which tools you'd like to use. Happy form building!
Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness.
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