Using a straightforward, aesthetically appealing sponsorship forms template helps your non-profit organization attract sponsors. And sponsors are necessary to connect companies to your organization, fund promotional events, and create long-term monetary support pipelines. (P.S. An attractive website works wonders, too — and it doesn't have to be pricey.)
Attaining a sponsorship and generating continuous cash flow demands more than good intentions — you'll need to use a sponsorship forms template that is clear, compelling, and streamlines the sign-up process.
Here's your step-by-step guide to help you craft forms that effectively attract sponsors. Then, we'll wrap up by sharing templates and tools you can use to bring your forms to life.
What is a sponsorship form?
Your organization uses sponsorship forms to forge valuable partnerships with communities or other companies. These documents outline the agreement reached between both parties and detail what the sponsor will receive in return for its investment.
There are two primary types of sponsorship forms. The first allows website visitors to learn that you're looking for sponsors. The second makes it clear that you accept sponsorship requests.
Non-profit organizations harness the first type to seek long-term relationships with new supporters. The latter form makes sense for companies looking to make a difference in their communities, as it allows them to identify potential contribution opportunities.
Regardless of type, a sponsorship form's goal is to create a long-term relationship between the sponsor and your business. This intention differentiates sponsorships from donations — while donations are typically one-time gifts, sponsorships cultivate ongoing support.
Sponsorship Forms Template Components
An effective sponsorship forms template collects critical data, including sponsor names, addresses, phone numbers, emails, and the amount of money they're willing to commit. This is crucial for both record-keeping and delivering consistent communication to your sponsors.
In addition to capturing basic data, your form's design is also valuable. While having an interesting background or including your corporate logo is visually engaging, the primary concern is user experience. Potential sponsors must find your form easy to navigate and complete.
It's also worth including information about your sponsorship goals. If you're a non-profit, briefly describe your mission and monetary needs. If you're taking sponsorship requests, clearly outline what you're looking for in potential candidates.
Why use a sponsorship forms template?
To maximize reach, using a digital sponsorship form is the most impactful way to garner new potential sponsors. To do this, you'll add a form to your site. However, creating one yourself without the assistance of a template can be daunting or complicated. You may even forget to include critical questions.
By using a sponsorship forms template, you can ensure that you'll collect all the necessary information to form a connection with the potential sponsors.
Excellent Sponsorship Forms Template Samples
Here's a look at a few effective sponsorship forms that convert visitor interest into action.
Basic Sponsorship Form
Your non-profit can use this sponsorship form for an event or to foster a long-term partnership. Its sections are digestible and offer a succinct description of what the sponsorship entails.
Online Sponsorship Form
If you have a website, you can leverage it to create convenient sponsorship forms to access and fill out. Above, you see a helpful example of a form used to attract sponsors for an annual event.
Tiered Sponsorship Form
This letter describes different sponsorship "tiers" available to supporters while communicating the benefits of sponsoring. Potential supports have multiple options to make an impact depending on their financial situation.
Event Sponsorship Form
You can utilize this sponsorship forms template if you have an upcoming event. It includes details about the intended purpose and the various ways sponsors can contribute.
Now that we're familiar with a few types of sponsorship forms, let's review how you can create one for your organization.
How to Create an Online Sponsorship Form
Now that we've reviewed some examples of successful sponsorship forms, we'll walk you through the process of creating your own.
1. Log into your form building software or account.
Since HubSpot provides a free form builder, we'll use that to get started. If you don't have a HubSpot account, create one to begin.
Once you log in, go to your form-building interface. In HubSpot, the "Marketing" tab is where you can build forms and customize ads, emails, and web pages.
2. Select a form type.
Most form builders provide you the opportunity to select a form type. Here's where you can decide whether to put the form on a new, standalone page or embed it into an existing one. You can also create a "pop-up" form to grab a visitor's attention while they're scrolling through your site.
3. Add form fields.
Next, choose the contact fields you'd like to add. Our example form comes standard with an email field, but consider adding first and last name, street address, and phone number for these purposes.
4. Include form fields that collect sponsorship information.
Aside from basic information, you'll also need to include fields that obtain specific information for sponsorships. These are fields like donation amount, company information, and checkboxes for contract compliance.
In HubSpot, scroll down the left-hand side menu to the "Create New Field" section. Here, you can select the style of field you want and define the data you want to capture.
5. Create a follow-up email.
After a sponsor completes your form, send them an automated message to thank them for their commitment. You can also use this time to provide them with additional information. The best way to do this is through a follow-up email triggered automatically upon form submission.
6. Publish your sponsorship form.
Congratulations, you successfully created a form! Now, you can choose to copy and embed the form code into your website or get a sharable link that sends the form to specific contacts in your CRM. That way, if you have sponsors that you know are interested in partnering with you, you won't have to create a brand new web page to collect their information.
If you're publishing your form on a customer-facing web page, the design should be cohesive with the look and feel of your site. If you're unsure where to begin, the tools below can help you get started.
Sponsorship Form Tools
There are an array of tools you can utilize to build your sponsorship forms. Here are some stand-outs.
1. HubSpot
Price: Free
You know some of the critical features that HubSpot's form builder provides. But, there are still a few more that make this form builder unique.
It uses a drag-and-drop editor to add and remove form fields easily. It also has a wide range of field types, ranging from multi-line text fields to date pickers. This gives you everything you need to create an effective sponsorship form, even if you have little or no web design experience.
2. Gravity Forms
Price: Starts at $59/year
Gravity Forms offers an array of tools necessary to create polished sponsorship forms. It also supports integrations with third-party services like PayPal, Stripe, Zapier, and Twilio.
3. Forminator
Price: Free
Forminator is a free WordPress plugin that allows you to create forms, quizzes, polls, and calculators easily. It also streamlines sponsorship payments with support for Stripe and PayPal.
4.HubSpot WP Plugin
Price: Free
HubSpot's free WordPress plugin gives you the power to create great sponsorship forms and keep visitors engaged with live chats and chatbots. Plus, all website forms automatically sync with your HubSpot CRM, saving you a step.
5. WP Forms
Price: Free
WP Forms is a powerful drag-and-drop builder that's user-friendly, 100% mobile responsive, and free. If you have a WordPress site, this is an excellent option as it easily integrates.
6. Wufoo
Price: Starts at $14/month
WuFoo is an online forms builder with a cloud storage database for all your templates. Check out its basic features for free or pay for a Starter Plan that includes tools like customized branding.
If you'd prefer not to build your own sponsorship form, we've got you covered with some great free template sites.
What is the best sponsorship forms template?
We've rounded up a few of the most comprehensive options if you've decided to use a template to create your sponsorship forms. Here are a few worth checking out.
1. JotForm
JotForm offers various sponsorship form options, including request forms, event forms, and tiered sponsorship forms, all for free.
What we like: JotForm's sponsorship forms run the gamut on industries and topics, so whether you're seeking one for an arts organization, a local sports team, and beyond, you're sure to find a suitable template.
Some templates are relatively vague and only offer a few questions. Others are highly comprehensive; it's up to you to decide how much information you'd initially like to collect. Once you select a template, you can customize it to add a pop of your organization's personality.
2. Sample Templates
Sample Templates provides specific sponsorship forms for charity support, immigration sponsorship, and sports fundraising.
What we like: If you still use paper forms, Sample Templates' forms could be a good fit, as it allows you to print out a PDF version. Alternatively, you may use these forms as inspiration and adapt them digitally using a form builder of your choice.
3. Words Templates
This site offers PDF templates of basic sponsorship forms, providing a great starting point for your design.
What we like: These form templates are straightforward and digestible. You may also decide to download and print or adapt them digitally.
Remember: The best sponsorship forms allow interested individuals to connect with your organization effortlessly. The user experience should always be front and center — so keep this in mind when deciding which tools you'd like to use. Happy form building!
Use Seamless Sponsorship Form Templates to Attract Sponsors
Remember: The best sponsorship forms allow interested individuals to connect with your organization effortlessly. The user experience should always be front and center — so keep this in mind when deciding which tools you'd like to use. Happy form building!
Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness.
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