Font is an important part of web design, but it can be overlooked by consumers, marketers, and other non-designers.
But even if we don't consciously notice how letters and characters are designed and arranged on a web page, it impacts our user experience. This art of designing and arranging type is known as typography and it's something that brands think about a lot.
Apple, for example, switched its typeface from Helvetica Neue to a custom typeface they designed in-house and named "San Francisco" in 2015. Chobani also rolled out a new typeface as part of its rebrand in 2017.

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Both of these changes helped to make text more readable across their products and strengthen their brand identity.
You can add custom typeface to your WordPress website even if you don't have an in-house team of typographers or the budget to hire one thanks to online font generators. With these tools, you can simply type in some text, pick the colors and effects you want, and generate the font file with the click of a button. Let's take a look at the best font generators that don't cost anything to use.

Best Free Online Font Generators
Some typefaces are expensive to license and use.Lexicon, for example, is a serif font created by Dutch designer Bram de Does that costs $4,996 to license.
But most fonts are priced much lower than that to make them more accessible to the public. In fact, there are many tools that offer open source fonts that are free to use. Let's take a look at some of these tools below.
Glowtxt is a simple online text generator for generating beautiful text as PNG or GIF files. Just select the size and style you want from the drop down menu, check off whether you want to add an animation or glow effect, and change the glow background color. Once you're satisfied, you can click the download button. If you did not add a glow effect or animation, then it will be downloaded as a PNG file. If you did, it will be downloaded as a GIF.
Here's a look at some of the different styles available in Glowtxt:

Font Meme is a free online font generator you can use to create attract typeface inspired by your favorite brands and logos. You can click on Harvard Business Review, for example, and learn that it uses the National 2 Bold font. Since it's a premium font, it'll invite you to click on the link to purchase the font and return to Font Meme to upload it.
You can also browse through the free font collection, select one, then select a color and effect and hit "Generate." You'll then be able to embed this font using an auto-generated HTML snippet or direct image link.
Below is an example created with the Chapelone font and gradient effect in pink.

Stylish is the simplest solution for changing the characters within a word or phrase and surrounding the word or phrase. Under "Text Effects," you can add special characters, symbols, and and other language characters in your text. Under "Text Decorations," I can add characters around the text. When I'm ready, I can click "Generate" and simply copy and paste the result onto my website, social media platform, or messaging app.
Here's an example of using a cursive effect and bar decoration:

Cool text is a free online tool that allows you to quickly create a logo design. All you have to do is select the text style you want, input your text, select your colors, add a shadow effect and image if desired, and create your logo. You can then download it as a PNG file or fill out a form to get the HTML code for it.
Below are some of the default styles available with Cool Text.

If you're a big fan of calligraphy, then Online Text Generator is the solution for you. This will help you create custom font based on the 13 calligraphy themes they currently support. These themes include 3D, bubble, gothic, graffiti, and cartoon text. Within each theme, there are different styles you can select . You can also select the size of the image and font and color of the font and background. When you're ready, you can click "Create" and then embed the image with the HTML code.
Below is the Cartoon-80 style with a 12 px font size and different shades of blue as the font and background color.
Instagram Fonts is an online font generator specifically designed for Instagram, but it will work on WordPress. With this tool, you type text into the input field and different typeface options are automatically generated. Once you see a style you like, you can simply copy and paste it into the bio of your profile or site.
Here's a look at some of the available styles in Instagram Fonts:

With Font Generator, you start by selecting from a number of categories like handwriting, gothic, and weird. Within each category, there are a number of styles to choose from. You can click on one and then customize the font size, color, and background color. You then have the option to download it as a PNG, JPG, or GIF file. The only downside is that there will be branding for Font Generator included in the logo.
Here's a look at a Gothic text called "Ruritania."
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Flaming Text is a free service that allows you to make amazing logos based on a large selection of templates. For example, from the selection below, you could click the top left style called "Comics."

You'd then be able to select from pre-designed variations with different colors, gradient effects, and background colors. Or you could customize it yourself. You could then download the final product as a PNG file or create an account to get the HTML code.
If you are exclusively interested in graffiti-style font, then you'll love GraffWriter. This online font generator makes the alphabets, images, effects, and concepts from the official and premium Graffiti Fonts® collection available to users for free. You can use these designs to create customized artwork for banners, buttons, logos, fliers, and other purposes without needing to sign up or register an account or provide any personal information.
Here's an example using the "Paint Cans" style:

Font Generator & Font Changer is an easy-to-use tool for generating fonts for your social media and messaging apps. All you need to do is input some text and different typefaces will automatically be generated. You simply have to copy the style you like and paste it anywhere in your Instagram, Facebook, WhatsApp, Twitter, Snapchat, or Tiktok profile. You can also add it to a WordPress site.
Below is a look at some of the styles available in this tool.

Customizing Font on your WordPress Site
Using any of the font generators above, you can create custom font for your logo, web pages, or social media platforms — without needing to know anything about Photoshop, vectors, or any complex web design topics. Instead, you can get the exact font you want in a few clicks.
When you're done customizing your font, you can turn your attention to generating leads from the beautiful content you're creating. HubSpot's free plugin for WordPress can help.
