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Marketing Agency Blog Posts

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Marketing / September 29, 2016 5 Classic Debate Techniques To Help You Nail Your Next Pitch
5 Classic Debate Techniques To Help You Nail Your Next Pitch

By Karla Cook

You might be asking, "What the heck does debating have to do with pitching prospects?"

A lot, actually.

Winning new business for your agency comes down to developing a logical, watertight pitch that combines data and emotion, resists opposition, and impresses your prospects.

Winning a debate hinges on those same things. Subscribe to HubSpot's Agency newsletter today.

We've compiled a list of five debate tips you can steal to turn out a stellar pitch. Check them out below to make your next pitch a winner. 

5 Debate Techniques for Better Pitches

1) Decide on a single ... Read More

Marketing / September 27, 2016 10 Common Phrases You Should Stop Using in Client Emails Immediately
10 Common Phrases You Should Stop Using in Client Emails Immediately

By Karla Cook

Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.

In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.

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Marketing / September 26, 2016 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

By Karla Cook

Nostalgia marketing is the advertising equivalent of comfort food.

In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.

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Marketing / September 13, 2016 Why The Future of Your Agency Depends on Recruiting Analytics Talent
Why The Future of Your Agency Depends on Recruiting Analytics Talent

By William Stentz

Society has sensationalized the idea that our children need to be gifted athletes with superstar careers in order to be truly successful. As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. And thanks to recent social trends, that’s actually a cool thing to be now.

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Marketing / September 12, 2016 A Brief History of Online Advertising
A Brief History of Online Advertising

By Karla Cook

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads?

Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement.  

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Marketing / August 26, 2016 Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up

By Lee Fuller

It's a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent.

And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a large one?

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Marketing / August 19, 2016 How to Use Intrinsic Motivation to Improve Employee Performance
How to Use Intrinsic Motivation to Improve Employee Performance

By Jami Oetting

Most people think that the key to employee motivation is giving performance-based raises. People will work harder for an uptick in their monthly paycheck. 

But this common motivation tactic doesn't actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. They found little correlation between pay and job satisfaction.

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Marketing / August 16, 2016 The Biggest Opportunities for Agencies in 4 Charts
The Biggest Opportunities for Agencies in 4 Charts

By Jami Oetting

You've heard this common theme repeated by your parents, your teachers, your managers ... even your significant others: It's up to you to take ahold of the opportunities presented and make something of them.

The problem is that opportunities usually equal choosing the hard thing. It's much easier to stay constant on the current path, walking with the wind rather than against it. 

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Marketing / August 11, 2016 What to Do When You Don't Trust Your Client
What to Do When You Don't Trust Your Client

By Robert Solomon

Years ago, my Ammirati & Puris colleagues presented a final version of a television commercial we were creating for Compaq Computer (now a subsidiary of Hewlett-Packard) to a gathering of client contacts.

The spot was good, but it was a bit dark, a point made to us by one of our lead clients. The possibility of a reshoot, at agency expense, hung ever so ominously in the air. That’s when one of the Compaq people we were working with, Jack Todd, spoke up.

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Marketing / August 8, 2016 Why You Should Pretend to Work on Projects for Someone Else & 4 Other Science-Backed Ways to Improve Your Creativity
Why You Should Pretend to Work on Projects for Someone Else & 4 Other Science-Backed Ways to Improve Your Creativity

By Karla Cook

"Non-creative behavior is learned." - George Land

In one of the most frequently cited studies on creativity, NASA-backed researcher George Land evaluated a group of kindergarten-aged children using a simple creativity assessment he'd designed to identity divergent thinking in engineers

What he discovered continues to surprise people today.

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Marketing / August 1, 2016 How to Win More Proposals by Interviewing Your Prospects
How to Win More Proposals by Interviewing Your Prospects

By Nathan Powell

I’ve been writing proposals for over a decade, and it’s probably fair to say that I loathed the entire process for the longest time. I worried that I was just “making it all up.” I’d second guess every word I wrote, and of course, I was petrified of the inevitable rejection. Unfortunately, many creative folks feel the same: “If I’m not a veritable Shakespeare with the quill and ink, then I don’t stand a chance”.

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Marketing / July 29, 2016 4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing
4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing

By James Soto

Imagine yourself sitting across the table from a prospective client's CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer's dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?

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Marketing / July 28, 2016 7 Common Mistakes That Make Clients Ignore Your Emails
7 Common Mistakes That Make Clients Ignore Your Emails

By Jami Oetting

Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don't need their attention so they can focus on messages and tasks that do.

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Marketing / July 18, 2016 7 Steps to Creating an Operating System for Your Agency
7 Steps to Creating an Operating System for Your Agency

By Andrew Dymski

In 1955, a middle-aged milkshake machine salesmen came upon something odd.

At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. He was so curious that he bought a plane ticket and flew from Illinois to California to see what kind of restaurant would make such a purchase.

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Marketing / July 14, 2016 7 Phrases That Undermine Client Relationships (And What to Say Instead)
7 Phrases That Undermine Client Relationships (And What to Say Instead)

By Karla Cook

A firm handshake, a friendly tone of voice, a patient nod -- all of these things can help make your client feel comfortable and understood in a face-to-face setting.

But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges?

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Marketing / July 13, 2016 How to Design an Employee Mentorship Program That Doesn’t Suck
How to Design an Employee Mentorship Program That Doesn’t Suck

By Jami Oetting

Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career.

Making decisions about both of these paths benefit from having a mentor: someone who can be a guide, a motivator, and an advocate. And it's a smart investment for companies to make: According to a study by Jerry Wilbur, mentoring is a significant predictor of career success. Mentees earn more money and experience more satisfaction in their work.

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Marketing / July 12, 2016 From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier
From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier

By Jami Oetting

When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature

And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. 

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