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Marketing Agency Blog Posts

The latest posts on growing and running a successful advertising or marketing agency.

Marketing / July 21, 2016 8 Project Management Mistakes to Avoid at All Costs
8 Project Management Mistakes to Avoid at All Costs

By Karla Cook

Project management stems from a solid foundation of planning, time management, and good old-fashioned organization, but a lot can go wrong along the way. A study of 10,640 projects from 200 companies in various industries revealed that only 2.5% of the companies successfully completed 100% of their projects.

So why do so many projects fail? Many project managers ... Read More

Marketing / July 18, 2016 7 Steps to Creating an Operating System for Your Agency
7 Steps to Creating an Operating System for Your Agency

By Andrew Dymski

In 1955, a middle-aged milkshake machine salesmen came upon something odd.

At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. He was so curious that he bought a plane ticket and flew from Illinois to California to see what kind of restaurant would make such a purchase.

Read More
Marketing / July 14, 2016 7 Phrases That Undermine Client Relationships (And What to Say Instead)
7 Phrases That Undermine Client Relationships (And What to Say Instead)

By Karla Cook

A firm handshake, a friendly tone of voice, a patient nod -- all of these things can help make your client feel comfortable and understood in a face-to-face setting.

But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges?

Read More
Marketing / July 13, 2016 How to Design an Employee Mentorship Program That Doesn’t Suck
How to Design an Employee Mentorship Program That Doesn’t Suck

By Jami Oetting

Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career.

Making decisions about both of these paths benefit from having a mentor: someone who can be a guide, a motivator, and an advocate. And it's a smart investment for companies to make: According to a study by Jerry Wilbur, mentoring is a significant predictor of career success. Mentees earn more money and experience more satisfaction in their work.

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Marketing / July 12, 2016 From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier
From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier

By Jami Oetting

When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature

And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. 

Read More
Marketing / June 30, 2016 Why We 'Overspent' on Our Website (And You Should, Too)
Why We 'Overspent' on Our Website (And You Should, Too)

By Lee Frederiksen

As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done.

As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”

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Marketing / June 28, 2016 Why Clients Undervalue Your Agency (And How to Make It Stop)
Why Clients Undervalue Your Agency (And How to Make It Stop)

By Jami Oetting

In Lady Windermere's Fan, one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing."

It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. In the end, that usually means you aren't communicating your value well, or strongly, enough.

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Marketing / April 12, 2015 Why the Agency World Loved 'Mad Men'
Why the Agency World Loved 'Mad Men'

By Jeff Swystun

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men.

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Marketing / March 31, 2015 Is Your Open Office Causing a Creative Crisis?
Is Your Open Office Causing a Creative Crisis?

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Whenever Ben walks by, he comments on the design work prominently display on your monitor. He typically thinks you need to move everything to be center-aligned. Jane -- the one with the constant cough -- believes that the secret to convincing a client that an idea is brilliant is to speak above a normal decibel level.

Read More
Marketing / March 22, 2015 8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department
8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

People don't always come out and say what they really mean. Often, managers have to decipher how a department is really doing by studying the numbers, observing behavior, and paying close attention to the words their employees use.

Read More
Marketing / March 18, 2015 7 Negotiation Techniques That'll Boost Your Power at the Bargaining Table
7 Negotiation Techniques That'll Boost Your Power at the Bargaining Table

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you started out as a designer, account manager, or copywriter. Instead, you daydream about quiet days agonizing over creative -- not being on stage in a courtroom.

But the reality is that you have to lead the charge for your agency, and that sometimes requires you to deal with hard-bargaining clients who want more work at less money.

Read More
Marketing / March 15, 2015 15 Clever Examples of Interactive Print Ads
15 Clever Examples of Interactive Print Ads

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

What is a print ad?

Print advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format.

Read More
Marketing / January 23, 2015 9 Examples of Native Ads People Actually Enjoyed Reading
9 Examples of Native Ads People Actually Enjoyed Reading

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014. 

Advertisers went beyond asking, "Is this a fad?" and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion.

Read More
Marketing / January 22, 2015 What David Ogilvy's Facebook Profile Would Look Like [Infographic]
What David Ogilvy's Facebook Profile Would Look Like [Infographic]

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

He's called the Father of Advertising and the King of Madison AvenueFortune magazine once asked if he was a genius -- which prompted him to ask his attorney to bring a lawsuit against the publication for its use of the question mark.

Read More
Marketing / November 29, 2014 How to Objectively Evaluate Your Next Job Candidate
How to Objectively Evaluate Your Next Job Candidate

By David Shepherd

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

When it comes to interviewing candidates, our greatest enemy is ourselves. We lose objectivity and justify guesses with subjective evidence. We find arguments to justify our decisions and prove our analysis is correct.

To make matters worse, we hamstring our honest and good-faith efforts before we even

Read More
Marketing / November 16, 2014 There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]
There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]

By Jami Oetting

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

You’ve seen the logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it's the network you turn on to watch your favorite Thursday night show.

Read More
Marketing / November 6, 2014 From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to The Agency Post.

Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes

Read More
Marketing / October 13, 2014 Inbound Marketing’s Next Industry Disruption: The IT Reseller World
Inbound Marketing’s Next Industry Disruption: The IT Reseller World

By Arjun Moorthy

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. 

Read More
Marketing / July 1, 2014 So You Just Hired an Agency: Here's How to Start Off on the Right Foot
So You Just Hired an Agency: Here's How to Start Off on the Right Foot

By Jami Oetting

So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. 

Everything in the sales process points to the fact that your marketing budget is in the right hands ... but you've been down this road before.

Read More
Marketing / June 13, 2014 The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

By Lindsay Kolowich

One of the biggest assets in a married couple's relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn't actually an asset at all.

In fact, it's worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn't it?

Read More
Marketing / August 13, 2013 The Tell-Tale Signs It's Time to Hire a Marketing Agency
The Tell-Tale Signs It's Time to Hire a Marketing Agency

By Amanda Bray

To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools, more people are trading their fulltime jobs -- willingly or by necessity -- to channel their inner Don Draper and pair his marketing savvy with the 21st century.

The challenge is that when you’re an inbound

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Marketing / August 17, 2011 7 Habits of a Highly Effective Inbound Marketing Agency
7 Habits of a Highly Effective Inbound Marketing Agency

By Patrick Shea

online agency Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants . We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Recently, we discussed what the "life cycle" of an inbound client looks like and what agencies who effectively manage ongoing, long-term relationships with clients have in common. If you're a consultant or an agency yourself (or if you're looking to hire one for your business), here is our list of common traits of effective inbound marketing agencies:

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Marketing / May 13, 2011 3 Reasons Marketing Agencies Need to Collaborate with their Clients
3 Reasons Marketing Agencies Need to Collaborate with their Clients

By Patrick Shea

customer client collaboration A former boss of mine had a great turn of phrase for the almost fatal independence he thought some internal project teams were given - he called it the " bat and bow syndrome ." It referred to how management, either sensing an opportunity or panicking, would give an in-house innovation team the assignment of coming up with the company's next big idea. This team would accept its mission, and head off to brainstorm. They would take the best idea they came up with, put a big "bow" on it, and present it back to management. But because management knew nothing of the process, the research conducted or the insights used to come up with the idea, they would react like people sometimes do to new ideas - deem them unfeasible and risky, and bash them into smithereens with a "bat." Hence the Bat and Bow.

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