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Marketing Agency Blog Posts

The latest posts on growing and running a successful advertising or marketing agency.

Marketing / August 19, 2016 How to Use Intrinsic Motivation to Improve Employee Performance
How to Use Intrinsic Motivation to Improve Employee Performance

By Jami Oetting

Most people think that the key to employee motivation is giving performance-based raises. People will work harder for an uptick in their monthly paycheck. 

But this common motivation tactic doesn't actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. They found little correlation between pay and job satisfaction.

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Marketing / August 16, 2016 The Biggest Opportunities for Agencies in 4 Charts
The Biggest Opportunities for Agencies in 4 Charts

By Jami Oetting

You've heard this common theme repeated by your parents, your teachers, your managers ... even your significant others: It's up to you to take ahold of the opportunities presented and make something of them.

The problem is that opportunities usually equal choosing the hard thing. It's much easier to stay constant on the current path, walking with the wind rather than against it. 

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Marketing / August 11, 2016 What to Do When You Don't Trust Your Client
What to Do When You Don't Trust Your Client

By Robert Solomon

Years ago, my Ammirati & Puris colleagues presented a final version of a television commercial we were creating for Compaq Computer (now a subsidiary of Hewlett-Packard) to a gathering of client contacts.

The spot was good, but it was a bit dark, a point made to us by one of our lead clients. The possibility of a reshoot, at agency expense, hung ever so ominously in the air. That’s when one of the Compaq people we were working with, Jack Todd, spoke up.

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Marketing / August 8, 2016 Why You Should Pretend to Work on Projects for Someone Else & 4 Other Science-Backed Ways to Improve Your Creativity
Why You Should Pretend to Work on Projects for Someone Else & 4 Other Science-Backed Ways to Improve Your Creativity

By Karla Cook

"Non-creative behavior is learned." - George Land

In one of the most frequently cited studies on creativity, NASA-backed researcher George Land evaluated a group of kindergarten-aged children using a simple creativity assessment he'd designed to identity divergent thinking in engineers

What he discovered continues to surprise people today.

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Marketing / August 1, 2016 How to Win More Proposals by Interviewing Your Prospects
How to Win More Proposals by Interviewing Your Prospects

By Nathan Powell

I’ve been writing proposals for over a decade, and it’s probably fair to say that I loathed the entire process for the longest time. I worried that I was just “making it all up.” I’d second guess every word I wrote, and of course, I was petrified of the inevitable rejection. Unfortunately, many creative folks feel the same: “If I’m not a veritable Shakespeare with the quill and ink, then I don’t stand a chance”.

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Marketing / July 29, 2016 4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing
4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing

By James Soto

Imagine yourself sitting across the table from a prospective client's CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer's dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?

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Marketing / July 28, 2016 7 Common Mistakes That Make Clients Ignore Your Emails
7 Common Mistakes That Make Clients Ignore Your Emails

By Jami Oetting

Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don't need their attention so they can focus on messages and tasks that do.

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Marketing / July 18, 2016 7 Steps to Creating an Operating System for Your Agency
7 Steps to Creating an Operating System for Your Agency

By Andrew Dymski

In 1955, a middle-aged milkshake machine salesmen came upon something odd.

At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. He was so curious that he bought a plane ticket and flew from Illinois to California to see what kind of restaurant would make such a purchase.

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Marketing / July 14, 2016 7 Phrases That Undermine Client Relationships (And What to Say Instead)
7 Phrases That Undermine Client Relationships (And What to Say Instead)

By Karla Cook

A firm handshake, a friendly tone of voice, a patient nod -- all of these things can help make your client feel comfortable and understood in a face-to-face setting.

But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges?

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Marketing / July 13, 2016 How to Design an Employee Mentorship Program That Doesn’t Suck
How to Design an Employee Mentorship Program That Doesn’t Suck

By Jami Oetting

Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career.

Making decisions about both of these paths benefit from having a mentor: someone who can be a guide, a motivator, and an advocate. And it's a smart investment for companies to make: According to a study by Jerry Wilbur, mentoring is a significant predictor of career success. Mentees earn more money and experience more satisfaction in their work.

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Marketing / July 12, 2016 From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier
From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier

By Jami Oetting

When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature

And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. 

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Marketing / June 30, 2016 Why We 'Overspent' on Our Website (And You Should, Too)
Why We 'Overspent' on Our Website (And You Should, Too)

By Lee Frederiksen

As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done.

As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”

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Marketing / June 28, 2016 Why Clients Undervalue Your Agency (And How to Make It Stop)
Why Clients Undervalue Your Agency (And How to Make It Stop)

By Jami Oetting

In Lady Windermere's Fan, one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing."

It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. In the end, that usually means you aren't communicating your value well, or strongly, enough.

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Marketing / April 12, 2015 Why the Agency World Loved 'Mad Men'
Why the Agency World Loved 'Mad Men'

By Jeff Swystun

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men.

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Marketing / March 31, 2015 Is Your Open Office Causing a Creative Crisis?
Is Your Open Office Causing a Creative Crisis?

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Whenever Ben walks by, he comments on the design work prominently display on your monitor. He typically thinks you need to move everything to be center-aligned. Jane -- the one with the constant cough -- believes that the secret to convincing a client that an idea is brilliant is to speak above a normal decibel level.

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Marketing / March 22, 2015 8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department
8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

People don't always come out and say what they really mean. Often, managers have to decipher how a department is really doing by studying the numbers, observing behavior, and paying close attention to the words their employees use.

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Marketing / March 18, 2015 7 Negotiation Techniques That'll Boost Your Power at the Bargaining Table
7 Negotiation Techniques That'll Boost Your Power at the Bargaining Table

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you started out as a designer, account manager, or copywriter. Instead, you daydream about quiet days agonizing over creative -- not being on stage in a courtroom.

But the reality is that you have to lead the charge for your agency, and that sometimes requires you to deal with hard-bargaining clients who want more work at less money.

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Marketing / March 15, 2015 15 Clever Examples of Interactive Print Ads
15 Clever Examples of Interactive Print Ads

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

What is a print ad?

Print advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format.

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Marketing / January 23, 2015 9 Examples of Native Ads People Actually Enjoyed Reading
9 Examples of Native Ads People Actually Enjoyed Reading

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014. 

Advertisers went beyond asking, "Is this a fad?" and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion.

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Marketing / January 22, 2015 What David Ogilvy's Facebook Profile Would Look Like [Infographic]
What David Ogilvy's Facebook Profile Would Look Like [Infographic]

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

He's called the Father of Advertising and the King of Madison AvenueFortune magazine once asked if he was a genius -- which prompted him to ask his attorney to bring a lawsuit against the publication for its use of the question mark.

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Marketing / November 29, 2014 How to Objectively Evaluate Your Next Job Candidate
How to Objectively Evaluate Your Next Job Candidate

By David Shepherd

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

When it comes to interviewing candidates, our greatest enemy is ourselves. We lose objectivity and justify guesses with subjective evidence. We find arguments to justify our decisions and prove our analysis is correct.

To make matters worse, we hamstring our honest and good-faith efforts before we even

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Marketing / November 16, 2014 There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]
There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]

By Jami Oetting

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

You’ve seen the logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it's the network you turn on to watch your favorite Thursday night show.

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Marketing / November 6, 2014 From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to The Agency Post.

Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes

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