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You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and case studies. You created a proposal, a contract, and have followed up multiple times to move things along.
They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. They’re not quite sure how this will work within their current structure. They're used to the current ... Read More