So You Just Hired an Agency: Here's How to Start Off on the Right Foot

    by Jami Oetting

    Date

    July 1, 2014 at 10:00 AM

    agency-partner-1So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. 

    Everything in the sales process points to the fact that your marketing budget is in the right hands ... but you've been down this road before.

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    The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

    by Lindsay Kolowich

    Date

    June 13, 2014 at 8:00 AM

    Diamond-ring-engagementOne of the biggest assets in a married couple's relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn't actually an asset at all.

    In fact, it's worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn't it?

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    Your Pricing Is Wrong: One Critical Mistake Most Agencies Make

    by Arjun Moorthy

    Date

    January 15, 2014 at 3:00 PM

    pricing-errorRecently one of HubSpot's very best partners decided to redo their well-regarded pricing page, saying "That model of 'here's everything for $X' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure."

    Their experience points to how hard it is for

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    12 Insightful Marketing Insiders You Should Follow on Twitter

    by Matthew Bushery

    Date

    October 16, 2013 at 11:00 AM

    follow-twitterWhile you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section, there's lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.

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    How to Build a Content Creation Process for Your Marketing Agency

    by Ron Medlin

    Date

    September 25, 2013 at 4:44 PM

    content-is-kingYou’ve heard it time and time again. It’s the mantra for the new world of SEO and inbound marketing: "Content is king!"

    We all understand that content is the foundation on which every successful online marketing plan should be built -- but that doesn’t make it easy.

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