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    Why Workshops Work: The Secret to Selling Long-Lasting Retainers

    By Jami Oetting

    agency-workshops.png

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and case studies. You created a proposal, a contract, and have followed up multiple times to move things along.

    They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. They’re not quite sure how this will work within their current structure. They're used to the current ... Read More

    Why the Agency World Loved 'Mad Men'

    By Jeff Swystun

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men.

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    Is Your Open Office Causing a Creative Crisis?

    By Jami Oetting

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    Whenever Ben walks by, he comments on the design work prominently display on your monitor. He typically thinks you need to move everything to be center-aligned. Jane -- the one with the constant cough -- believes that the secret to convincing a client that an idea is brilliant is to speak above a normal decibel level.

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    7 Negotiation Techniques That'll Boost Your Power at the Bargaining Table

    By Jami Oetting

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you started out as a designer, account manager, or copywriter. Instead, you daydream about quiet days agonizing over creative -- not being on stage in a courtroom.

    But the reality is that you have to lead the charge for your agency, and that sometimes requires you to deal with hard-bargaining clients who want more work at less money.

    Read More
    9 Examples of Native Ads People Actually Enjoyed Reading

    By Jami Oetting

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    Native advertising grew up in 2014. 

    Advertisers went beyond asking, "Is this a fad?" and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion.

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    How to Objectively Evaluate Your Next Job Candidate

    By David Shepherd

    This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    When it comes to interviewing candidates, our greatest enemy is ourselves. We lose objectivity and justify guesses with subjective evidence. We find arguments to justify our decisions and prove our analysis is correct.

    To make matters worse, we hamstring our honest and good-faith efforts before we even

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    The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

    By Lindsay Kolowich

    One of the biggest assets in a married couple's relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn't actually an asset at all.

    In fact, it's worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn't it?

    Read More
    7 Habits of a Highly Effective Inbound Marketing Agency

    By Patrick Shea

    online agency Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants . We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Recently, we discussed what the "life cycle" of an inbound client looks like and what agencies who effectively manage ongoing, long-term relationships with clients have in common. If you're a consultant or an agency yourself (or if you're looking to hire one for your business), here is our list of common traits of effective inbound marketing agencies:

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    3 Reasons Marketing Agencies Need to Collaborate with their Clients

    By Patrick Shea

    customer client collaboration A former boss of mine had a great turn of phrase for the almost fatal independence he thought some internal project teams were given - he called it the " bat and bow syndrome ." It referred to how management, either sensing an opportunity or panicking, would give an in-house innovation team the assignment of coming up with the company's next big idea. This team would accept its mission, and head off to brainstorm. They would take the best idea they came up with, put a big "bow" on it, and present it back to management. But because management knew nothing of the process, the research conducted or the insights used to come up with the idea, they would react like people sometimes do to new ideas - deem them unfeasible and risky, and bash them into smithereens with a "bat." Hence the Bat and Bow.

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