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    UX vs. Marketing: Can These Opposites Attract?

    By Anthony Franco

    marketingvsux

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side.

    One possible explanation is that the UX discipline is still a “field in evolution." While the report suggests UX infancy might be the cause for this glaring talent gap, another could be that UX and marketing have fundamental core values that are in direct opposition to one another.

    The primary function of marketing is to sell to the customer, ... Read More

    How to Objectively Evaluate Your Next Job Candidate

    By David Shepherd

    This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    When it comes to interviewing candidates, our greatest enemy is ourselves. We lose objectivity and justify guesses with subjective evidence. We find arguments to justify our decisions and prove our analysis is correct.

    To make matters worse, we hamstring our honest and good-faith efforts before we even

    Read More
    The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

    By Lindsay Kolowich

    One of the biggest assets in a married couple's relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn't actually an asset at all.

    In fact, it's worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn't it?

    Read More
    7 Habits of a Highly Effective Inbound Marketing Agency

    By Patrick Shea

    online agency Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants . We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Recently, we discussed what the "life cycle" of an inbound client looks like and what agencies who effectively manage ongoing, long-term relationships with clients have in common. If you're a consultant or an agency yourself (or if you're looking to hire one for your business), here is our list of common traits of effective inbound marketing agencies:

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    3 Reasons Marketing Agencies Need to Collaborate with their Clients

    By Patrick Shea

    customer client collaboration A former boss of mine had a great turn of phrase for the almost fatal independence he thought some internal project teams were given - he called it the " bat and bow syndrome ." It referred to how management, either sensing an opportunity or panicking, would give an in-house innovation team the assignment of coming up with the company's next big idea. This team would accept its mission, and head off to brainstorm. They would take the best idea they came up with, put a big "bow" on it, and present it back to management. But because management knew nothing of the process, the research conducted or the insights used to come up with the idea, they would react like people sometimes do to new ideas - deem them unfeasible and risky, and bash them into smithereens with a "bat." Hence the Bat and Bow.

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