Your Pricing Is Wrong: One Critical Mistake Most Agencies Make

by Arjun Moorthy

Date

January 15, 2014 at 3:00 PM

pricing-errorRecently one of HubSpot's very best partners decided to redo their well-regarded pricing page, saying "That model of 'here's everything for $X' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure."

Their experience points to how hard it is for

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12 Insightful Marketing Insiders You Should Follow on Twitter

by Matthew Bushery

Date

October 16, 2013 at 11:00 AM

follow-twitterWhile you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section, there's lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.

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How to Build a Content Creation Process for Your Marketing Agency

by Ron Medlin

Date

September 25, 2013 at 4:44 PM

content-is-kingYou’ve heard it time and time again. It’s the mantra for the new world of SEO and inbound marketing: "Content is king!"

We all understand that content is the foundation on which every successful online marketing plan should be built -- but that doesn’t make it easy.

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The Tell-Tale Signs It's Time to Hire a Marketing Agency

by Amanda Bray

Date

August 13, 2013 at 2:00 PM

marketing-agency-help-wantedTo say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools, more people are trading their fulltime jobs -- willingly or by necessity -- to channel their inner Don Draper and pair his marketing savvy with the 21st century.

The challenge is that when you’re an inbound

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3 Ways for Floundering Agencies to Find Growth

by Jami Oetting

Date

May 2, 2013 at 2:00 PM

merry-go-roundHave you had a conversation with a college sophomore lately?

In this example, it is also the equivalent of talking with a 7-year-old.

“I want to be a nurse or a psychologist. I want to save the world.

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