State of Inbound Marketing report
, being released today, shows that
Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations!
The report is based on a survey of 231 people involved with or familiar with their business' marketing strategy. We asked them to provide their average cost per lead, then compared the cost-per-lead for organizations that focus on inbound marketing (
) to the cost per lead for organization that focus on outbound marketing (direct mail, telemarketing, trade shows).