So, how can your organization lower its marketing costs by 60%?
Two years of data are clear: Do
inbound marketing
.
HubSpot's 2010
State of Inbound Marketing report
, being released today, shows that
Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations!
The report is based on a survey of 231 people involved with or familiar with their business' marketing strategy. We asked them to provide their average cost per lead, then compared the cost-per-lead for organizations that focus on inbound marketing (
Social media
,
blogs
,
PPC
,
SEO
) to the cost per lead for organization that focus on outbound marketing (direct mail, telemarketing, trade shows).
This year's cost-per-lead results are remarkably consistent with the 61% lower cost per lead that we found
a year ago when we conducted the same survey
.
Other key findings of the
2010 State of Inbound Marketing
report:
-
Social Media and blogs are the most rapidly expanding category of marketers' overall budgets.
-
Over 40% of customers using Twitter, Linkedin, Facebook and company blogs have generated a customer from that channel.
Live Webinar: The 2010 State of Inbound Marketing
|
Join Mike Volpe, VP of Marketing at HubSpot for a 30 minute overview of the 2010 State of Inbound Marketing!
Watch the archived webinar
to learn how more than 230 professionals have been using inbound marketing to transform their businesses.
|