Survey: Inbound Marketing Cost Per Lead Is 60% Lower Than Outbound

So, how can your organization lower its marketing costs by 60%?

Two years of data are clear: Do  inbound marketing .

HubSpot's 2010  State of Inbound Marketing report , being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! 

The report is based on a survey of 231 people involved with or familiar with their business' marketing strategy. We asked them to provide their average cost per lead, then compared the cost-per-lead for organizations that focus on inbound marketing ( Social media ,  blogs ,  PPC ,  SEO ) to the cost per lead for organization that focus on outbound marketing (direct mail, telemarketing, trade shows).

This year's cost-per-lead results are remarkably consistent with the 61% lower cost per lead that we found  a year ago when we conducted the same survey .

Other key findings of the  2010 State of Inbound Marketing  report: 

• Social Media and blogs are the most rapidly expanding category of marketers' overall budgets.
• Over 40% of customers using Twitter, Linkedin, Facebook and company blogs have generated a customer from that channel.
  

Live Webinar: The 2010 State of Inbound Marketing

Join Mike Volpe, VP of Marketing at HubSpot for a 30 minute overview of the 2010 State of Inbound Marketing! Watch the archived webinar to learn how more than 230 professionals have been using inbound marketing to transform their businesses.

Originally published Feb 16, 2010 8:30:00 AM, updated October 20 2016