We're on a mission to educate and inspire the world of inbound, and now we're doing it live with The Cap show.
We're bringing you episodes that dive into the issues — inbound marketing and sales, business growth, industry news, and basically anything else. The best part? You, our viewers, get to choose the topics.
If you didn't catch the episodes from this month, here's a wrap-up with behind-the-scenes comments from our stars.In each episode of The Cap, you'll see segments like “Black Hat vs. White Hat,” where two professors debate marketing and sales topics, and “Meet the Professor,” where you’ll get to know an Academy professor beyond what they teach.
Don’t forget to watch, and join the discussion by tweeting at us with the hashtag #TheCapShow. The next episode goes live at 1:30 p.m. tomorrow on the HubSpot Academy Facebook page.
Episode 4
The Inbound Speed Round Challenge
Joel: I kept my jeans high and tight during training for the competition, and I’m glad to say it went well. Cheers to Coach Court for a bit of friendly competition. If anyone can recommend marketing or inbound challenges to the team, I welcome all comers.
Courtney: Joel may have beat me in this round, but let’s be honest, we all know I let him win. Challenge someone to the Inbound Speed Round and spark some competition in your office.
HubSpot Academy's New Modular Learning
Lindsay: We're always looking to try out new content formats and determine the best way to deliver inbound training. We gave The Cap viewers a first look at modular training. While we've only created a few at this point, we'll be rolling out more and more lessons over the next several months. Modular training pulls together different learning resources to help a user master a skill and complete a learning objective. We'd love to know what you think of this new format!
Kyle: I’m really excited about our change to modular learning. It gives us so much more freedom to give you a hands-on experience with the material we’re covering. Over the course of the next few months, watch for all of the sales-related content to be converted to this new format -- I’m committed to making this the norm.
Announcing the Education Partner Program
Isaac: For a long time now, college and university professors have been using our certifications in their courses. I'm so excited to be supporting these professors in a more formal way through our Education Partner Program. We're just getting started, though. Thanks to Alex for asking great questions that forced me to reflect on the program's next chapter.
Alex: Discussing the Education Partner Program with Isaac was another revelation into inbound’s impact on students. This is a terrific opportunity to provide students the precise training required for finding a job in modern marketing and sales, involving higher education in the lesson-making, and helping a new generation of global citizens start their own businesses. Isaac’s story of bootstrapping the initiative and forming the requisite relationships is equally inspiring. Can’t wait to see more.
Episode 5
Taking on the Inbound Speed Round Champion
Alex: Thanks to my over-eager self-deprecation during my recent appearance on Inbound Speed Round, I was legally forced to hand over my ranch to the man who collects superfluous internet wagers. I shouldn't have bet against myself. I sandbagged it all wrong.
Joking aside, some of the best education on inbound can be found while cooperating with a teammate. Like any initiative, you can use activities like Inbound Speed Round to educate and inspire one another and test your foundational knowledge. Why not throw in a little healthy competition? Whether you're a seasoned inbound maestro or flying entirely blind, you can learn (and teach) a great deal with a simple two-minute game. And you can likely beat my score of 900, because that was embarrassing.
Joel: Alex Crumb, new ISR champion. What can I say? He brought his game face, and it was enough! I'll second what Alex said. Try this game with your work friends -- there's nothing like a little friendly competition to get people talking and thinking. And, as always, if anyone has ideas for similar challenges, let us know in the comments.
United Airlines and "Unfair" Business Models
Courtney: We should always be learning from others and understanding how to best delight our customers. Chatting with Kyle about customer delight is always a pleasure, and using this hiccup from United Airlines as an example got us ALL thinking about what we can learn next.
Kyle: I once heard somebody say, "No life is wasted -- you can always be used as a bad example." That's my take on the United Airlines snafu. Courtney and I discussed the situation and the lessons learned. We also referenced this Medium post several times.
The best thing about live video? We get to speak directly with you. Let us know which inbound or growth topics you want to talk about. Join us tomorrow for the next episode of The Cap -- live at 1:30 p.m. on the HubSpot Academy Facebook page.
Watch episode one, two, and three of The Cap show. See you tomorrow.