When creating content, how do you know you are targeting the right people? A better question might be: who are they, how are you connecting with them, and how do you plan to draw them in with your marketing?
Buyer personas is the answer that inbound businesses use to target to answer these questions over the last 10 years.
The Growth Stack, though, is a newer conversation happening with your buyer personas. If the growth stack is an entire stack of tools that you use to market, sell, and communicate with your customers then buyer personas are going to need to fit into each section of the stack.
And that’s how Growth Stack and buyer personas will help drive success.Read More