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Setting Yourself up for Success with HubSpot Marketing Free

by Marjorie Munroe

Date

November 22, 2017 at 11:00 AM

Marketers today wear a lot of hats. You need to be a writer, analyst, copy editor, designer, and social media strategist, all before your morning coffee. And lead generation? It’s not getting any easier. Growing and converting an audience still remains a top concern for marketers.

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How We Began Transforming Into an Inbound Business [User Story]

by Stephanie Reed

Date

November 21, 2017 at 10:02 AM

While inbound marketing has been around in the US since 2006, it took eight more years for the trend to catch on in the UK.

By 2015, we, at Purple Frog based in Oxfordshire, took the leap and decided to expand our services into inbound marketing.

We decided that first we would test the waters with our own company. At the time, we were getting referrals from current clientsm and the business was steadily growing, but it was slow.

We had neglected our own website and digital marketing, putting our clients’ work first.

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How HubSpot's Marketing Team Does Lead Nurturing

by Kyle Jepson

Date

November 20, 2017 at 9:00 AM

It takes a lot to turn a lead into a customer: multiple interactions on multiple channels, good third-party coverage and reviews, a solid sales team, and much more.

So it can be daunting as a marketer to try to build lead nurturing that has a significant, measurable impact on the process.

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The Benefits of High-Quality Content: How Content Consistency Drives Your Brand Forward

by Paul Blamire

Date

November 17, 2017 at 11:00 AM

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success.

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.

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Everything You Need to Know About the New Traffic Analytics

by Ari Plaut

Date

November 17, 2017 at 9:00 AM

If you’re a Marketing Hub user, your traffic analytics (think sources, page performance, and more) just got a fast, slick, and powerful new home.

Let's walk through everything you need to know about how to use it.

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