Email was the primary marketing channel for Natera’s first-ever D2C (direct-to-consumer) service. Our multi-channel strategy was still in development and, as a result, the sales and marketing teams relied on email to do the heavy lifting.
Internally, the attitude was “more is more.” More promotions, more emails, more frequently. If people weren’t biting, send them a coupon. If the coupon didn’t work, send them a bigger coupon.Read More