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Join us for HubSpot Training Day @ INBOUND 2017.

Contacts: A Growth Stack Persona

by Courtney Sembler

Date

July 20, 2017 at 11:00 AM

When creating content, how do you know you are targeting the right people? A better question might be: who are they, how are you connecting with them, and how do you plan to draw them in with your marketing?

Buyer personas is the answer that inbound businesses use to target to answer these questions over the last 10 years. 

The Growth Stack, though, is a newer conversation happening with your buyer personas. If the growth stack is an entire stack of tools that you use to market, sell, and communicate with your customers then buyer personas are going to need to fit into each section of the stack.

And that’s how Growth Stack  and buyer personas will help drive success.

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Maximizing Revenue With HubSpot CRM | HubSpot Training Day 2017

by Kyle Jepson

Date

July 19, 2017 at 11:00 AM

Most companies define success as making more money this quarter than last quarter and more money this year than last year. Many of these companies have no idea that they are actually operating well below their potential. If they would align their entire organization around a single, specific goal and implement a repeatable process to reach that goal, these companies would discover just how much revenue they’ve been missing out on.

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How to Attract, Convert, and Close Visitors Using Live Chat

by Karl Pawlewicz

Date

July 18, 2017 at 10:00 AM

There’s gold in live chat transcripts. 

If you’re not looking back at conversations and decoding your prospects and customers’ messages to see what they’re really looking for, you’re sacrificing deep insights into their needs and the chance to close high-quality leads.

While most businesses have traditionally used live chat as a support channel, the use case trends are changing. Increasingly, sales and marketing teams have found live chat to be instrumental in converting visitors at the right time, uncovering new leads for the sales funnel, and closing more sales.

If you’re already using HubSpot messages or another live chat platform, you understand the value of being able to answer a visitor's question exactly when it pops into their mind. But how exactly can you use your conversations and old chat transcripts to improve your marketing and sales efforts?

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Creating a Content Strategy Framework | HubSpot Training Day 2017

by Justin Champion

Date

July 17, 2017 at 1:00 PM

Google now processes over 40,00 search queries every second, which translates to over 3.5 billion searches per day (source: internet live stats). That's a lot of people looking for information to problems they're trying to solve.

The role search engines play in this transaction is to connect people with the most relevant and valuable content based on their search query. 

So, how do you attract relevant traffic from search engines? You have to produce high-quality content that solves for both the search engine and the website visitor, not one or the other.

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Introducing Contacts: A Growth Stack Story

by Courtney Sembler

Date

July 13, 2017 at 10:00 AM

Contacts are the heart of our marketing and sales strategies — they're the real people inside our software who help us grow our businesses.

But what's the story behind our contacts, and how can this story be implemented into our inbound strategy? The growth stack model helps people achieve success, but how is it connected to your contacts? 

During the last 10 years, the inbound world has seen a rise in many different concepts and ways to be successful. How can we now tie all of those ideas together to achieve success with our inbound businesses? 

Contacts: A Growth Stack Story is here to tell you.

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