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Study Tips to Help You Ace Any HubSpot Academy Certification

by Angela Hicks

Date

February 22, 2017 at 2:00 PM

HubSpot Academy certifications Whether you're working toward your very first HubSpot Academy certification, or you find yourself decorated with certification badges galore, we can all agree on one thing — certifications aren't easy.

They're not designed to be easy, either.

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3 Ways to Improve Your Lead Nurturing With More Personalized Content

by Kara Widdison

Date

February 21, 2017 at 12:00 PM

ThinkstockPhotos-508197435 (1).jpgHey <<lead.firstname>>! Don’t you just love seeing those? The obvious broken token doesn’t exactly scream personal, does it?

There are many factors that make or break your chances for building a good relationship with your audience – taking advantage of personalization tools (carefully) is just one of them. This quick lesson from seeing a broken token is creating a bad first impression.

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Gmail Hacks to Help You Follow Up With People

by Kyle Jepson

Date

February 20, 2017 at 11:00 AM

alarm-clock-computer.jpg

I'm not an Inbox Zero sort of guy. My inbox is a bit of a mess, but I usually respond to people within a day or two, so I'm not too concerned about it.

My outbox, though — that's a different story. I am deeply concerned about my outbox. 

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Supercharge Your Content With Shutterstock for HubSpot

by Marcus Andrews

Date

February 16, 2017 at 3:00 PM

shutterstock hubspot integration Today we’re excited to announce a new partnership with the world’s leading stock photography website, Shutterstock.

What does this integration mean for you? HubSpot customers will now have direct access to 60,000 high-quality images in their HubSpot Marketing accounts, at no additional cost.

HubSpot customers can get started by going to File Manager

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Use Inbound With Your Ads to Effectively Convert Visitors

by Prachi Mishra

Date

February 14, 2017 at 2:30 PM

inbound ads convert visitors Many inbound marketers are wary of retargeting.

But when we look at combining inbound marketing with ads, the two marketing techniques can merge to become a powerful way to nurture current prospects into customers and current customers into upsells.

To set the stage, your inbound efforts will bring a brand new visitor to your website. If that visitor leaves your site without providing an email, retargeting can be a great channel to show them relevant content or product offers — especially when they've already shown high intent.

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