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Winning Back the Inbox: How to Repair a Broken Email Program [User Story]

by Lauren Reiterman


September 20, 2017 at 10:00 AM

Email was the primary marketing channel for Natera’s first-ever D2C (direct-to-consumer) service. Our multi-channel strategy was still in development and, as a result, the sales and marketing teams relied on email to do the heavy lifting.

Internally, the attitude was “more is more.” More promotions, more emails, more frequently. If people weren’t biting, send them a coupon. If the coupon didn’t work, send them a bigger coupon.

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Inbound Marketing Advice from SmartBug's CEO, Ryan Malone [INTERVIEW]

by Justin Champion


September 19, 2017 at 12:00 PM

hubspot-academy-tour.pngEarlier this year, I traveled close to 11,000 miles across America with the goal of educating and inspiring people to create more effective content. 

I did this in two ways:

  1. I hosted a series of content creation workshops at various HubSpot User Groups around the U.S. 
  2. I met up with other content marketers along the travel route to learn from them – what works, what doesn't, and their thoughts on where the industry is going.

After I conducted my second workshop at San Diego's HubSpot User Group, I met up with SmartBug Media's CEO, Ryan Malone, to capture his inbound marketing words of wisdom and inspiration on camera. 

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How to Run a Smarketing Meeting

by Kyle Jepson


September 18, 2017 at 9:00 AM

If you've taken the Inbound Certification course, you've heard about smarketing -- the idea that marketing and sales should work together as a single team. One of the key elements of smarketing is holding regular meetings between sales and marketing. But how do you make that meeting productive and worthwhile?

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Buyer Personas + Facebook Targeted Lead Ads = Success

by Crystal King


September 15, 2017 at 9:00 AM

Were you able to join us for HubSpot’s Four Days of Facebook online event this week?

In yesterday’s session, I talked with HubSpot senior product marketing manager Marcus Andrews about how buyer personas and Facebook targeted advertising go hand-in-hand. If you don’t have time to check out the recorded session, you can learn about the finer points of our discussion below. In this article, you’ll discover:

  • Why buyer personas matter as you develop your marketing strategy
  • How both demographics and psychographics will help you create robust buyer personas
  • How to use your buyer personas for more targeted advertising, and
  • How to build new Facebook lead ads in HubSpot
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5 Things You Might Not Know About Managing Contacts in HubSpot

by Courtney Sembler


September 14, 2017 at 12:08 PM

What do you begin your day with? Probably coffee, but once you sit down with your cup of caffeine, what's the first thing you look at on your computer? It could be that you focus on who you're going to be talking to that day. For many of you, that'll be the contacts in your database.

Your contacts are the heart of your marketing and sales software. They're the ones you're attracting, nurturing, and then closing. But here are five things you might not know about managing your contacts in HubSpot.

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