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3 Project Templates to Help You Prove This Inbound Thing Works

by Alex Crumb


January 18, 2017 at 12:00 PM

coins-currency-investment-insurance-128867.jpegYou might not have noticed it, but the HubSpot software does a neat magic trick -- it's designed to be self-evident. This means HubSpot provides you with all the required evidence to demonstrate its own value.

That's a fancy way of saying HubSpot has reporting tools, because both magic and software are complex. Even the most experienced HubSpot users might wonder which reports are best for demonstrating an action's value and how to create them in their account.

Here are three project templates to help you prove the return on your inbound efforts.

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Developing a Unified Content Strategy Between Marketing and Sales

by Kyle Jepson


January 16, 2017 at 3:00 PM

content strategy marketing sales

Here's a question for you. In your organization, who creates more content: the marketing or sales team?

Chances are, you guessed the marketing team. And chances are, you might be wrong.

Here's why.

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4 Quick-Win Examples of Using Smart Content on Your HubSpot Website

by Aaron Riddle


January 13, 2017 at 5:00 PM

smart contentThis is part two of a two-part series by HubSpot Partner, Smartbug Media. You can read part one to learn how smart content fits into your website redesign process.

We know that HubSpot is a very powerful tool that helps us identify the right prospects, gather analytical insight about these prospects, and begin to discover the best ways to market to them and turn them into customers. 

One of the more important, yet very underutilized, pieces of HubSpot is smart content. With the opportunity to change the visitor experience based on multiple data points, we can help identify and uncover quick-win opportunities for our organization.

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How to Fit Smart Content into Your Website Redesign on HubSpot COS

by Kyle James


January 12, 2017 at 3:12 PM

smart contentThis is part one of a two-part series by HubSpot Partner, Smartbug Media. You can read part two and see some quick-win examples of using smart content.

One of the most exciting things about building your website on top of your HubSpot Content Optimization System (COS) is taking advantage of smart content.

I’ve been a part of dozens and dozens of website redesigns and project-managed dozens onto HubSpot’s COS. One of the first things that comes up when working on a new website on the COS is that the marketer wants to get smart content onto his or her website.

So the question we want to address here is: how do you fit smart content into a website design?

The quick answer is: you don’t. It’s not that it’s impossible to do this, it’s just that I don’t feel that it’s the right time during the redesign process. Let’s expand upon that.

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Introducing Real ROI Reporting for Your Ad Spend

by Marcus Andrews


January 9, 2017 at 2:00 PM

roi reporting ad spendWe recently launched a new way for HubSpot customers using our Ads tool to get 100% accurate reporting on their ads -- so you can see the return on investment (ROI) of your ad spend efforts.

Why do you need to invest in real ROI reporting? Why is it important for HubSpot to launch this feature for our customers? Because ROI is the most powerful metric marketing and sales professionals have. 

Here's how to get started.

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