Did you know that marketers sent over 838 billion emails in 2013? That's almost three times the number of stars in the Milky Way Galaxy. I hope I'm not the only one who thinks that statistic is mind-blowing.
In a close second to the number of emails sent this year and the total number of stars in our galaxy is the amount of data out there on email marketing. With so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information.
As a fellow email marketer, I know what types of stats you're looking out for: numbers on email engagement and frequency, mobile optimization (hint: if you're one of the 89% of marketers not optimizing email for mobile, you're not properly reaching 48% of your list), and, of course, ROI.
Remember: Data is power. That's why I've put together this list of essential email marketing stats every marketer should know.
These stats tell a compelling story: that email is still the preferred mode of communication for the majority of consumers, is still biggest driver of new leads, has an astronomical ROI, and should clearly be one of your marketing team's top priorities for 2014.
Happy email marketing!
Originally published Dec 5, 2013 2:00:00 PM, updated August 29 2017