Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you're not careful.
Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? What about ads? Are you running those?
*Record scratch* … hold the phone. Ads aren’t inbound ... are they?
It turns out that if you approach ad creation with an inbound mindset, they can be an extremely effective way to increase leads and customers and enhance your overall inbound marketing campaign.
In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google.
“It’s the content that matters, not the format or path to it. When ads equal good content or help people find it, they contribute to a well-rounded inbound marketing strategy,” explains HubSpot Co-Founder, Dharmesh Shah.