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Everything You Need to Know about Marketing Campaigns

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How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy

Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a...Read more

My Campaign Sucks…Now What?

We’ve all been there. It took three months to launch that marketing campaign from start-to-finish.  Yes, there were many hurdles along the way, but you pulled it together with the help of your...Read more

14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

If you're a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: "How do we make this brand really stand out?" The constant battle to...Read more

How to Master a Successful Marketing Campaign in Trello [Free Guide]

Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving...Read more

11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity...Read more

Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks

Consumer sentiment for a brand is like a fire. During the good times, it's a roaring campfire, emanating heat and light and making everybody around it happy. During the bad times, it's the flickering...Read more

7 Feel-Good Examples of 'Joy Marketing' Campaigns

In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases. From scarcity marketing to viral marketing, there are a ton of different...Read more

The Anatomy of a Successful Marketing Campaign [SlideShare]

Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?" When Oreo shipped that timely Super Bowl blackout tweet, you could...Read more

12 of the Best Marketing and Advertising Campaigns of All Time

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it...Read more

Throwback Thursday: 7 Old Marketing Campaigns We Miss

If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right. Over the years,...Read more

Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Not all advertisements are disruptive and annoying. In fact, some are so good...Read more