I have a severe weakness: listening. 

(I know! It's bad.)

Whether in my middle school science class, a lecture, or a presentation at work, I find I hear the words, but it's the retention of those words that gives me trouble.

Turns out I'm not alone. A new infographic from Wyzowl shows that only 10% of people remember what they hear. Reading doesn't help the cause much, with only 20% of people remembering what they read.

But 80% of people remember what they see and do. And it's more than just that. They also learned that visuals are processed 60,000X faster than text [Click to Tweet], and that 93% of communication is nonverbal [Click to Tweet].

To learn more about the power of visual communication and how it became such an integral part of our industry, check out the infographic below.


What's the most powerful piece of visual content you've ever come across?

free visual content crash course

Originally published May 5, 2014 4:00:00 PM, updated July 28 2017


Visual Content