I can guarantee you that this article will be absolutely eye-opening.
It will provide actionable, research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing.
I know what you're thinking — "Wow! The language you just used was absolutely electric! I'm totally engaged and emotionally invested! I need to read this article and learn more about whatever it's discussing! Wow!"
Well, the words I used there — the ones that have you totally spellbound and intrigued — are designed to trigger emotional responses and capture attention. They're known as power words, and they're strong resources for getting more out of your marketing copy.
Here, we'll explore the concept of power words a bit further and see a list of 150 of the most effective ones.
What are power words?
Power words are words — often used in copywriting — that elicit strong psychological responses from readers. They're typically emotionally charged, a bit over-the-top, and very persuasive. When used correctly, power words can generate interest and increase conversion from marketing copy.
Power words are evocative — that's the key to their appeal and efficacy. They subconsciously urge readers to take action. Words like "amazing", "definitive", and "jaw-dropping" give some extra oomph to your copywriting.
They're over-the-top enough to play on strong feelings and trigger high-arousal emotions. Taken together, those factors can put a certain urgency behind your copy — one that consumers have been known to respond to.
It's also worth noting that power words' utility extends beyond traditional marketing copy. These words can be used in sales or marketing emails, to urge consumers to read blog posts, or to flesh out successful CTAs. In all those cases — among several others — power words have been known to prompt action and increase conversion.
Power words tend to play on emotions related to fear, encouragement, anger, lust, greed, safety, and taboos. For the sake of our list, we've condensed those components into three categories that are immediately relevant to business — urgency words, affirmation words, and security words.
Without further ado, here's our list of the most effective business power words.
Power Words List
- Big Deal
- Big Time
- Running low
- Running out
- Above and beyond
- Cancel anytime
- World Class
Urgency words are meant to create the impression of an immediate, pressing need behind an offering. They're used to push concepts like scarcity and value — to lead consumers to believe they only have so much time to capitalize on an excellent deal.
4. Big Deal
5. Big Time
38. Running low
39. Running out
Affirmation words can be used in two main contexts — highlighting a product or service's high esteem or boosting consumers' self-perception. They can show that an offering goes above and beyond its competition or lead prospects to believe that a product or service will improve how they're perceived by the world around them.
These words are generally used to put consumers at ease. They show that a product or service is well-tested, trusted, and safe. Security words are designed to show, first and foremost, that several other consumers reliably use the product or service in question.
102. Above and beyond
114. Cancel anytime
149. World Class
If you want your copy to have some extra gusto and impact, consider referencing this list when writing it. Because now that you have an unequivocal, bonafide, authoritative understanding of power words, you can use them to elevate your copy to phenomenal, jaw-dropping, awesome, astounding heights.
Originally published Nov 4, 2020 7:00:00 AM, updated November 04 2020