150 Power Words to Add Some Oomph To Your Copy & Deliver Results

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Jay Fuchs
Jay Fuchs


I can guarantee you that this article will be absolutely eye-opening.

power words illustration

It will provide actionable, research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing.

I know what you're thinking — "Wow! The language you just used was absolutely electric! I'm totally engaged and emotionally invested! I need to read this article and learn more about whatever it's discussing! Wow!"

Well, the words I used there — the ones that have you totally spellbound and intrigued — are designed to trigger emotional responses and capture attention. They're known as power words, and they're strong resources for getting more out of your marketing copy.

Here, we'll explore the concept of power words a bit further and see a list of 150 of the most effective ones.

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Power words are evocative — that's the key to their appeal and efficacy. They subconsciously urge readers to take action. Words like "amazing", "definitive", and "jaw-dropping" give some extra oomph to your copywriting.

They're over-the-top enough to play on strong feelings and trigger high-arousal emotions. Taken together, those factors can put a certain urgency behind your copy — one that consumers have been known to respond to.

It's also worth noting that power words' utility extends beyond traditional marketing copy. These words can be used in sales or marketing emails, to urge consumers to read blog posts, or to flesh out successful CTAs. In all those cases — among several others — power words have been known to prompt action and increase conversion.

Power words tend to play on emotions related to fear, encouragement, anger, lust, greed, safety, and taboos. For the sake of our list, we've condensed those components into three categories that are immediately relevant to business — urgency words, affirmation words, and security words.

Without further ado, here's our list of the most effective business power words.

Urgency Words

Urgency words are meant to create the impression of an immediate, pressing need behind an offering. They're used to push concepts like scarcity and value — to lead consumers to believe they only have so much time to capitalize on an excellent deal.

1. Bargain

2. Before

3. Big

4. Big Deal

5. Big Time

6. Billion

7. Bonus

8. Cash

9. Cheap

10. Deadline

11. Dollar

12. Double

13. Exclusive

14. Expiring

15. Extra

16. Fast

17. Final

18. First

19. Frenzy

20. Giveaway

21. Huge

22. Hurry

23. Immediate

24. Instant

25. Jackpot

26. Limited

27. Luxurious

28. Massive

29. More

30. New

31. Now

32. Premiere

33. Prize

34. Profit

35. Quick

36. Reduced

37. Rich

38. Running low

39. Running out

40. Save

41. Savings

42. Scarce

43. Special

44. Surge

45. Ultimate

46. Value

Affirmation Words

Affirmation words can be used in two main contexts — highlighting a product or service's high esteem or boosting consumers' self-perception. They can show that an offering goes above and beyond its competition or lead prospects to believe that a product or service will improve how they're perceived by the world around them.

47. Amazing

48. A-Plus

49. Astonishing

50. Astounding

51. Awesome

52. Beautiful

53. Blissful

54. Breathtaking

55. Brilliant

56. Celebrate

57. Celebrated

58. Colossal

59. Courage

60. Daring

61. Delight

62. Effortless

63. Empower

64. Epic

65. Excellent

66. Excited

67. Extraordinary

68. Eye-Opening

69. Fabulous

70. Fantastic

71. Fearless

72. Fierce

73. Flawless

74. Glorious

75. Greatest

76. Grit

77. Happy

78. Heart

79. Hero

80. Hope

81. Incredible

82. Jaw-Dropping

83. Life-Changing

84. Lovable

85. Magic

86. Mind-blowing

87. Miraculous

88. Next-Level

89. Perfect

90. Phenomenal

91. Remarkable

92. Sensational

93. Spectacular

94. Splendid

95. Staggering

96. Striking

97. Stunning

98. Terrific

99. Thrive

100. Unbeatable

101. Unbelievable

Security Words

These words are generally used to put consumers at ease. They show that a product or service is well-tested, trusted, and safe. Security words are designed to show, first and foremost, that several other consumers reliably use the product or service in question.

102. Above and beyond

103. Accredited

104. Anonymous

105. Approved

106. Authentic

107. Automatic

108. Authoritative

109. Authority

110. Best

111. Best-selling

112. Better

113. Bonafide

114. Cancel anytime

115. Certified

116. Definitive

117. Dependable

118. Detailed

119. Endorsed

120. Ensured

121. Expert

122. Fail-proof

123. Foolproof

124. Genuine

125. Guaranteed

126. Guilt-free

127. Legit

128. Legitimate

129. Obvious

130. Patented

131. Professional

132. Protected

133. Proven

134. Refund

135. Reliable

136. Research-Backed

137. Results

138. Risk-Free

139. Scientific

140. Secure

141. Sensible

142. Surefire

143. Tested

144. Thorough

145. Trustworthy

146. Unconditional

147. Verified

148. Well-beyond

149. World Class

150. Worry-Free

If you want your copy to have some extra gusto and impact, consider referencing this list when writing it. Because now that you have an unequivocal, bonafide, authoritative understanding of power words, you can use them to elevate your copy to phenomenal, jaw-dropping, awesome, astounding heights.

Topics: Blogging

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