150 Power Words to Add Some Oomph To Your Copy & Deliver Results

I can guarantee you that this article will be absolutely eye-opening.

It will provide actionable, research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing.

I know what you're thinking — "Wow! The language you just used was absolutely electric! I'm totally engaged and emotionally invested! I need to read this article and learn more about whatever it's discussing! Wow!"

Well, the words I used there — the ones that have you totally spellbound and intrigued — are designed to trigger emotional responses and capture attention. They're known as power words, and they're strong resources for getting more out of your marketing copy.

Here, we'll explore the concept of power words a bit further and see a list of 150 of the most effective ones.

What are power words?

Power words are words — often used in copywriting — that elicit strong psychological responses from readers. They're typically emotionally charged, a bit over-the-top, and very persuasive. When used correctly, power words can generate interest and increase conversion from marketing copy.

Power words are evocative — that's the key to their appeal and efficacy. They subconsciously urge readers to take action. Words like "amazing", "definitive", and "jaw-dropping" give some extra oomph to your copywriting.

They're over-the-top enough to play on strong feelings and trigger high-arousal emotions. Taken together, those factors can put a certain urgency behind your copy — one that consumers have been known to respond to.

It's also worth noting that power words' utility extends beyond traditional marketing copy. These words can be used in sales or marketing emails, to urge consumers to read blog posts, or to flesh out successful CTAs. In all those cases — among several others — power words have been known to prompt action and increase conversion.

Power words tend to play on emotions related to fear, encouragement, anger, lust, greed, safety, and taboos. For the sake of our list, we've condensed those components into three categories that are immediately relevant to business — urgency words, affirmation words, and security words.

Without further ado, here's our list of the most effective business power words.

Power Words List

1. Bargain
2. Before
3. Big
4. Big Deal
5. Big Time
6. Billion
7. Bonus
8. Cash
9. Cheap
10. Deadline
11. Dollar
12. Double
13. Exclusive
14. Expiring
15. Extra
16. Fast
17. Final
18. First
19. Frenzy
20. Giveaway
21. Huge
22. Hurry
23. Immediate
24. Instant
25. Jackpot
26. Limited
27. Luxurious
28. Massive
29. More
30. New
31. Now
32. Premiere
33. Prize
34. Profit
35. Quick
36. Reduced
37. Rich
38. Running low
39. Running out
40. Save
41. Savings
42. Scarce
43. Special
44. Surge
45. Ultimate
46. Value
47. Amazing
48. A-Plus
49. Astonishing
50. Astounding
51. Awesome
52. Beautiful
53. Blissful
54. Breathtaking
55. Brilliant
56. Celebrate
57. Celebrated
58. Colossal
59. Courage
60. Daring
61. Delight
62. Effortless
63. Empower
64. Epic
65. Excellent
66. Excited
67. Extraordinary
68. Eye-opening
69. Fabulous
70. Fantastic
71. Fearless
72. Fierce
73. Flawless
74. Glorious
75. Greatest
76. Grit
77. Happy
78. Heart
79. Hero
80. Hope
81. Incredible
82. Jaw-dropping
83. Life-changing
84. Lovable
85. Magic
86. Mind-blowing
87. Miraculous
88. Next-level
89. Perfect
90. Phenomenal
91. Remarkable
92. Sensational
93. Spectacular
94. Splendid
95. Staggering
96. Striking
97. Stunning
98. Terrific
99. Thrive
100. Unbeatable
101. Unbelievable
102. Above and beyond
103. Accredited
104. Anonymous
105. Approved
106. Authentic
107. Automatic
108. Authoritative
109. Authority
110. Best
111. Best-selling
112. Better
113. Bonafide
114. Cancel anytime
115. Certified
116. Definitive
117. Dependable
118. Detailed
119. Endorsed
120. Ensured
121. Expert
122. Fail-proof
123. Foolproof
124. Genuine
125. Guaranteed
126. Guilt-free
127. Legit
128. Legitimate
129. Obvious
130. Patented
131. Professional
132. Protected
133. Proven
134. Refund
135. Reliable
136. Research-backed
137. Results
138. Risk-Free
139. Scientific
140. Secure
141. Sensible
142. Surefire
143. Tested
144. Thorough
145. Trustworthy
146. Unconditional
147. Verified
148. Well-beyond
149. World Class
150. Worry-free

Urgency Words

Urgency words are meant to create the impression of an immediate, pressing need behind an offering. They're used to push concepts like scarcity and value — to lead consumers to believe they only have so much time to capitalize on an excellent deal.

1. Bargain

2. Before

3. Big

4. Big Deal

5. Big Time

6. Billion

7. Bonus

8. Cash

9. Cheap

10. Deadline

11. Dollar

12. Double

13. Exclusive

14. Expiring

15. Extra

16. Fast

17. Final

18. First

19. Frenzy

20. Giveaway

21. Huge

22. Hurry

23. Immediate

24. Instant

25. Jackpot

26. Limited

27. Luxurious

28. Massive

29. More

30. New

31. Now

32. Premiere

33. Prize

34. Profit

35. Quick

36. Reduced

37. Rich

38. Running low

39. Running out

40. Save

41. Savings

42. Scarce

43. Special

44. Surge

45. Ultimate

46. Value

Affirmation Words

Affirmation words can be used in two main contexts — highlighting a product or service's high esteem or boosting consumers' self-perception. They can show that an offering goes above and beyond its competition or lead prospects to believe that a product or service will improve how they're perceived by the world around them.

47. Amazing

48. A-Plus

49. Astonishing

50. Astounding

51. Awesome

52. Beautiful

53. Blissful

54. Breathtaking

55. Brilliant

56. Celebrate

57. Celebrated

58. Colossal

59. Courage

60. Daring

61. Delight

62. Effortless

63. Empower

64. Epic

65. Excellent

66. Excited

67. Extraordinary

68. Eye-Opening

69. Fabulous

70. Fantastic

71. Fearless

72. Fierce

73. Flawless

74. Glorious

75. Greatest

76. Grit

77. Happy

78. Heart

79. Hero

80. Hope

81. Incredible

82. Jaw-Dropping

83. Life-Changing

84. Lovable

85. Magic

86. Mind-blowing

87. Miraculous

88. Next-Level

89. Perfect

90. Phenomenal

91. Remarkable

92. Sensational

93. Spectacular

94. Splendid

95. Staggering

96. Striking

97. Stunning

98. Terrific

99. Thrive

100. Unbeatable

101. Unbelievable

Security Words

These words are generally used to put consumers at ease. They show that a product or service is well-tested, trusted, and safe. Security words are designed to show, first and foremost, that several other consumers reliably use the product or service in question.

102. Above and beyond

103. Accredited

104. Anonymous

105. Approved

106. Authentic

107. Automatic

108. Authoritative

109. Authority

110. Best

111. Best-selling

112. Better

113. Bonafide

114. Cancel anytime

115. Certified

116. Definitive

117. Dependable

118. Detailed

119. Endorsed

120. Ensured

121. Expert

122. Fail-proof

123. Foolproof

124. Genuine

125. Guaranteed

126. Guilt-free

127. Legit

128. Legitimate

129. Obvious

130. Patented

131. Professional

132. Protected

133. Proven

134. Refund

135. Reliable

136. Research-Backed

137. Results

138. Risk-Free

139. Scientific

140. Secure

141. Sensible

142. Surefire

143. Tested

144. Thorough

145. Trustworthy

146. Unconditional

147. Verified

148. Well-beyond

149. World Class

150. Worry-Free

If you want your copy to have some extra gusto and impact, consider referencing this list when writing it. Because now that you have an unequivocal, bonafide, authoritative understanding of power words, you can use them to elevate your copy to phenomenal, jaw-dropping, awesome, astounding heights.