<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Everything You Need to Know about PPC

Competitor Analysis.jpg

Improving the Performance of Your PPC Campaigns: Little-Known Tips to Try [Infographic]

Let's say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb...Read more

12 Tips for Writing Clickable Search Ad Copy

Content creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience....Read more

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per...Read more

New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]

There are two types of search advertisers: those who have failed and those who are going to. At HubSpot, we embrace failure -- it’s often an important step towards success. That being said, we don’t...Read more

PPC for Startup Marketers: An Introductory Guide

For startups looking to get going with PPC, it can be overwhelming. There's so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash...Read more

How to Save Up to 50% on Your PPC With Quality Score

In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top...Read more

How to Create PPC Advertising People Will Actually Click

Practically anywhere the eye can see, there's an ad begging for a second look. Whether it’s commercials, online ads, or those poor faces racking up "impressions" on bus benches, there’s no doubt...Read more

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce...Read more

8 Times When You Shouldn't Feel Guilty About Using PPC

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer...Read more

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a...Read more

Google Launches Improved Online Advertising Metrics for Brand Marketers

For traditional brand marketers, it's no secret that measuring the impact of advertising efforts has always been a struggle. But with the rise of the web and digital advertising, luckily, these...Read more