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Where Marketers Go to Grow

January 10, 2017 // 6:00 AM

The Evolution of the Strategic CMO [Infographic]

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As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world.

The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of new technologies and run the business while still prioritizing growth and big-picture branding changes. And according to a recent survey from the CMO Council, there's a significant disconnect between what CMOs know they should be focusing on and how they're actually spending their time.

In fact, while 48% of CMOs surveyed knew they needed to spend time developing strategies for long-term growth, in reality, 45% of CMOs said they spent their time reviewing budgets, approving content and campaigns, and evaluating marketing plans.

Check out the infographic from the CMO Council below to learn more about how CMOs are spending their time, what they're accomplishing and what they're neglecting, and how marketers can shift priorities to help the entire team.

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