Calling a sales presentation a “pitch” is a little misleading.
In baseball, good pitchers strike batters out. But in sales, a successful pitch is one that connects -- and gets hit out of the park.
Like a pitch, however, good selling is something of an art form. People want to be told a story, to understand how your value proposition is going to mesh with their business and enhance it. How you accomplish that is up to you.
The sales presentation is where a huge part of this work gets done. Though you’ll be speaking with your prospects about different concerns and questions on the phone, a sales presentation may be the best chance you have to put all your cards on the table and demonstrate exactly why your service is perfect for the prospect.
But along with the art of sales is a bit of science. The types of information most likely to convince a person to buy, or help them understand what you’re talking about, can be broken down to zeroes and ones.
For example, did you know that 40% of people respond better to information in visual form than when it’s written? Or that the best presentations are two-thirds stories?
This infographic from PPTPOP breaks down the six essential elements of a successful sales presentation, and includes examples from other companies’ winning pitches. From limiting the service offerings you recommend for a particular customer to ease their decision, to the types of proof you should include to demonstrate your product’s worth, these helpful tips will help juice up any sales presentation.