A sales kickoff playbook is vital for companies that want to hit their goals and scale exponentially. It’s important for sales leaders to regroup and focus on a new strategy, and for sales reps to look at organization tactics, getting educated on new updates, and nailing the pitch.
That’s why HubSpot and LinkedIn Sales Solutions teamed up to bring you The Ultimate Sales Kickoff Playbook. In this guide we look at how individual sales pros, sales leaders, and marketing demand generation professionals can properly align communication, execution, and reporting so everyone’s on the same page.
For example, social selling wasn’t a major focus for many sales organizations in 2014. According to HubSpot’s State Of Inbound Sales report, only 7% of sales organizations named social selling as a priority for 2015. Well, guess what -- that’ll all change in 2015. These stats (featured inside The Ultimate Sales Kickoff Playbook) prove that social selling is on the rise:
"63% of VP-level and C-suite executives used social media platforms to support their buying decisions in the last year." (SalesForLife) [Tweet This]
"64% of teams using social selling attained their quota, as compared to 49% of teams that hadn’t incorporated social media into their sales processes." (Aberdeen) [Tweet This]
"72.6% of salespeople who incorporated social media into their processes outperformed their colleagues." (Social Centered Selling and A Sales Guy) [Tweet This]