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HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question.

Speed is everything for today's buyers and customers.

Web chat tools can be used at almost every stage of the customer lifecycle. They help marketers nurture leads, allow salespeople to engage with prospects, and assist customer service representatives to respond to questions quickly.

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In this digital age, live chat has become ever popular, with many websites sporting live chat buttons in the bottom corner of their websites. They make it easy to get more information about a product, receive assistance from a company representative, or have their question answered by a bot.

So, which web chat app should you choose? Take your pick from some of the best chat tools.

Here are some of the best web chat apps you can choose from.

1. HubSpot Live Chat

Price: Free

HubSpot Live Chat helps your team communicate with visitors quickly and easily. Since it integrates directly with the HubSpot CRM you’ll know exactly who you’re chatting with (e.g., prospect, long-time customer, new contact) and you'll see their history with your company.

Manage incoming chats with Conversations, a free, collaborative inbox that your entire company can use to collaborate on incoming messages. Deals, tickets, and more can be created from live chats. And transcripts are stored on the contact's record in the CRM.

And use HubSpot’s free Slack integration to get chat notifications and respond directly via Slack, or carry out conversations using the HubSpot mobile app.

2. LiveChat

Price: $16/month per seat (Starter), $33/month per seat (Team), $50/month per seat (Business), $149/month per seat (Enterprise)

Add this web chat tool to your website to capture new leads and engage with prospects and customers. It can be customized to fit your site's theme and language.

Use automatic greetings and canned messages to speed up your response time. And use chat transcripts and LiveChat's ticketing system to keep track of your messages.

3. LiveZilla

Price: Free for one operator or bot (LiveZilla ONE), 200€ - 1100€ for two to unlimited operators or bots (LiveZilla PRO)

LiveZilla is a web chat tool that offers unique features like screen sharing, real-time translation, and a global knowledge base. It even offers real-time visitor monitoring where your visitors are from, the site that referred them, and which keywords were used to find your site.

You can take this web chat app wherever you go. It is available on all modern browsers, Windows 7/8/10, Apple Mac OSX, Linux, iOS, and Android.

4. LiveAgent

Price: $15/agent/month (Ticket), $29/agent/month (Ticket + Chat), $39/agent/month (All-Inclusive)

This web chat tool allows your sales or customer service team to work with multiple channels. Any chats, emails, calls, social media mentions will appear in a universal inbox.

Advanced automation and rules make it easy to assign chats and quickly respond to your contacts.

Best Web Chat Apps

5. Freshdesk

Price: Free for unlimited agents (Sprout), $15/agent/month billed yearly (Blossom), $29/agent/month billed yearly (Garden), $49/agent/month billed yearly (Estate), $109/agent/month billed yearly (Forest)

Freshdesk takes an omnichannel approach to its software. You can manage communications through chat, your website, email, phone, and social media.

Intelligent ticket assignment, canned responses, and automation make it easy to respond to chat tickets. And the features can be customized to fit the needs of your team.

6. Drift

Price: $0 for individuals (Free), $50/month billed annually for individuals (Standard), $400/month billed annually for teams (Pro), $1,500/month billed annually for teams (Premium), pricing available upon request (Enterprise)

Use Drift to generate leads using its chatbot tool called LeadBot. Automatically book meetings with your contacts and route new leads in your CRM.

The bots act as virtual assistants that are active 24/7 on your website. Plus, they can answer questions by integrating with and pulling information from your knowledge base tool.

7. Zendesk Chat

Price: $0 (Lite), $14/agent/month (Team), $29/agent/month (Professional), $59/agent/month (Enterprise)

Zendesk Chat is a customizable web chat tool that integrates directly with Zendesk and other popular software. Use a pre-chat form to collect contact information and send targeted messages based on the behavior of your contacts.

This tool also has an AI chatbot that helps out your sales or customer service team by letting them focus on more complex questions.

8. Zoho Desk

Price: $0 for three agents (Free), $12/agent/month (Professional), $25/agent/month (Enterprise)

Zoho Desk has an embeddable chat widget that lets you engage with your contacts wherever they are. The chats can then be converted to tickets, so you have all the information you need to assist the contact further.

Automation and canned responses make it easy to reply. And you can ask for feedback directly within the chat so your prospects and customers can rate their interaction.

9. Intercom

Price: from $136/month (Essential), from $202/month (Pro), pricing available upon request (Premium)

With Intercom's web chat tool, you can use automated campaigns to nurture your leads. And they can be monitored throughout each stage of the sales process.

The lead qualification bot and lead qualification profiles simplify the prospecting process. A team inbox makes it easy to assign these leads.

10. HelpCrunch

Price: $0 (Free), $12/month billed monthly (Standard), from $21/month billed monthly (Premium)

HelpCrunch is a customer communication platform with a web chat app for sales and customer service. You can pre-qualify leads with pre-chat forms, even when your chat agents are offline.

The chat widget can be customized to match your website design. And it includes other features like localization, file sharing, chat transcripts, and multi-channel messaging.

Looking for more? Check out this guide to using live chat software in sales next.

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 sales plan

Originally published May 23, 2019 7:30:00 AM, updated May 24 2019