HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question.
Speed is everything for today's buyers and customers.
Web chat tools can be used at almost every stage of the customer lifecycle. They help marketers nurture leads, allow salespeople to engage with prospects, and assist customer service representatives to respond to questions quickly.
In this digital age, live chat has become ever popular, with many websites sporting live chat buttons in the bottom corner of their websites. They make it easy to get more information about a product, receive assistance from a company representative, or have their question answered by a bot.
So, which web chat app should you choose? Take your pick from some of the best chat tools.
HubSpot Live Chat helps your team communicate with visitors quickly and easily. Since it integrates directly with the HubSpot CRM you’ll know exactly who you’re chatting with (e.g., prospect, long-time customer, new contact) and you'll see their history with your company.
Manage incoming chats with Conversations, a free, collaborative inbox that your entire company can use to collaborate on incoming messages. Deals, tickets, and more can be created from live chats. And transcripts are stored on the contact's record in the CRM.
And use HubSpot’s free Slack integration to get chat notifications and respond directly via Slack, or carry out conversations using the HubSpot mobile app.
Price: Free for one operator or bot (LiveZilla ONE), 200€ - 1100€ for two to unlimited operators or bots (LiveZilla PRO)
LiveZilla is a web chat tool that offers unique features like screen sharing, real-time translation, and a global knowledge base. It even offers real-time visitor monitoring where your visitors are from, the site that referred them, and which keywords were used to find your site.
You can take this web chat app wherever you go. It is available on all modern browsers, Windows 7/8/10, Apple Mac OSX, Linux, iOS, and Android.
Price: $0 for individuals (Free), $50/month billed annually for individuals (Standard), $400/month billed annually for teams (Pro), $1,500/month billed annually for teams (Premium), pricing available upon request (Enterprise)
Use Drift to generate leads using its chatbot tool called LeadBot. Automatically book meetings with your contacts and route new leads in your CRM.
The bots act as virtual assistants that are active 24/7 on your website. Plus, they can answer questions by integrating with and pulling information from your knowledge base tool.
Zendesk Chat is a customizable web chat tool that integrates directly with Zendesk and other popular software. Use a pre-chat form to collect contact information and send targeted messages based on the behavior of your contacts.
This tool also has an AI chatbot that helps out your sales or customer service team by letting them focus on more complex questions.
Price: $0 for three agents (Free), $12/agent/month (Professional), $25/agent/month (Enterprise)
Zoho Desk has an embeddable chat widget that lets you engage with your contacts wherever they are. The chats can then be converted to tickets, so you have all the information you need to assist the contact further.
Automation and canned responses make it easy to reply. And you can ask for feedback directly within the chat so your prospects and customers can rate their interaction.