If you can't measure your performance, it's hard to improve it.
Customer experience touches many aspects of your business -- like your product or service, your marketing, your sales process, and your customer service team, to name a few.
Customer experience doesn't have the same cut and dried metrics as other business functions because it's so multidisciplinary -- but that doesn't mean it's not important to measure.
In this infographic, Temkin Group explores how to effectively measure your customer experience program to ensure your strategies and programs are impacting the bottom line. To learn more, read about how brands can achieve a customer-centric digital transformation.
Originally published Jun 18, 2018 7:00:00 AM, updated June 18 2018