A Timeline of COVID-19 Benchmark Data

Marketing and Sales Benchmark Data

We aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the impact of COVID-19.

Year

2020

October

How COVID-19 Has Impacted Business: A 6-Month Retrospective

October 28, 2020

Use this six-month retrospective to understand how COVID-19 has impacted sales and marketing performance since the start of the global pandemic.

July

A Look Back at How COVID-19 Impacted Businesses in Q2

July 7, 2020

Use this three-month retrospective to understand how COVID-19 has impacted sales and marketing performance this quarter -- and how your business can respond.

June

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

June 4, 2020

Stay up to date on how COVID-19 is impacting sales and marketing performance -- and how your business can respond. New insights added weekly.

May

Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

May 7, 2020

Stay up to date on how COVID-19 is impacting sales and marketing performance -- and how your business can respond. New insights added weekly.

April

After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

April 30, 2020

Stay up to date on how COVID-19 is impacting sales and marketing performance -- and how your business can respond. New insights added weekly.

Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]

April 23, 2020

Stay up to date on how COVID-19 is impacting sales and marketing performance -- and how your business can respond. New insights added weekly.

4 Pivots Companies Are Making in Light of COVID-19 [New Data]

April 23, 2020

With constantly changing benchmark data and the future economic landscape in mind, business leaders, including HubSpot customers, are trying to determine what changes they'll need to make in the next year and beyond.

Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

April 16, 2020

Stay up to date on how COVID-19 is impacting sales and marketing performance -- and how your business can respond. New insights added weekly.

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

April 8, 2020

Stay up to date on how COVID-19 is impacting sales and marketing performance -- and how your business can respond. New insights added weekly.

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Marketing and Sales Benchmark Data

2020

October

July

June

May

April

Adapt 2020: An Education Series